With the end of the Spring Festival holiday, the 2024 Spring Festival period has also officially come to an end. As of February 17, the total box office of the 2024 Spring Festival period has exceeded 8 billion, setting a new record in the history of Spring Festival movies.
In fact, the movie " is hot and hot " won the box office championship during the Spring Festival. Jia Ling undoubtedly became the biggest winner during the Spring Festival.
Of course, some are happy and some are sad. Not all movies can achieve both word-of-mouth and box office success like "Hot". The Spring Festival release is certainly attractive, but the competition pressure is also great.
After the film was released, there were few films scheduled and poor box office, which became the reality that most films had to face. But what is unexpected is that these films were "withdrawn if they couldn't win."
But what is even more unexpected is yet to come. On February 16, " Mr. Red Carpet " starring Andy Lau also announced that it would withdraw from the Spring Festival. Later, the animated film " Bajie: Canopy Lower World " officially announced its withdrawal. Many movies have withdrawn from the Spring Festival schedule. This has never happened before.
Especially Andy Lau and Ning Hao's "Mr. Red Carpet". Judging from the cast, this movie is really worth looking forward to. The combination of Andy Lau and Ning Hao is also very interesting, but I didn't expect that the box office was dismal after the movie was released. In the end, he had no choice but to withdraw.
It is worth noting that this is not the first time that "Mr. Red Carpet" has changed its schedule. In mid-October last year, the film had officially announced that it would be scheduled for November 17. However, in early November, it was changed to the Spring Festival. This can also be seen from the film studio's plans for the schedule. Trouble and caution in choice.
In fact, the most direct reason for the withdrawal of many movies one after another is poor box office, and the same is true for "Mr. Red Carpet".
From the time it was released to the official announcement of its withdrawal, the cumulative box office of "Mr. Red Carpet" only exceeded 80 million. Even if it insists on being released, it would be good if the box office can exceed 100 million.
It is reported that the production cost of "Mr. Red Carpet" is about 260 million, including Andy Lau's 60 million salary and Ning Hao's director's fee of 24 million. This means that excluding post-production expenses such as publicity and distribution, the film must earn at least 750 million in total box office to recover. Production costs.
Due to the high competition pressure during the Spring Festival and the low film schedule, it is almost impossible to achieve a box office of 750 million. In this case, the film studio has no choice but to withdraw the film.
With the withdrawal of "Mr. Red Carpet", it also triggered heated discussions among netizens. Some netizens pointed the finger at Andy Lau's 60 million salary, saying that Andy Lau can still earn such a salary despite the country's strict control over actors' salaries. The high salary, some even said that it was Andy Lau's high salary that was the last straw for "Mr. Red Carpet".
Seeing Andy Lau taking the blame, many netizens also stood up to support Andy Lau, saying that with Andy Lau's box office appeal and popularity, although the salary of 60 million is high, it is definitely worth it. After all, this veteran Hong Kong star is still He is a top figure in the entertainment industry, and this alone is worth 60 million.
The real reason for the poor box office performance of "Mr. Red Carpet" is actually the movie itself. The movie tells the story of superstar Liu Weichi who, in order to win the title of Best Actor, teamed up with the director played by Ning Hao to create a rural-themed movie, but unexpectedly triggered a series of hilarious events. absurd events.
"Mr. Red Carpet" is a movie very much in Ning Hao's style, but the black humor expressed in the film is a bit "high-end" and does not quite match the family atmosphere of the Spring Festival. The audience is small, so it is naturally difficult to get a film schedule. .
Secondly, there are many scenes in the film that satirize film capital. This may have indirectly affected the interests of certain capital groups, and the film will naturally be targeted.
All in all, Andy Lau's 60 million salary should not be blamed for the cancellation of "Mr. Red Carpet". I look forward to the film making a comeback again, let’s wait and see!
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