cover news reporter Zhou Qin
A total of nine domestic films will meet the audience during the 2024 Spring Festival, eight of which will be released in the first episode of the New Year. comedies are taking the lead. Since there are no industrial films like "The Wandering Earth" in the past two years, this year's Spring Festival film was considered "not attractive enough". But whether it’s in terms of box office or total number of shows, this year’s Spring Festival has set a new record for the best results in the past.
According to Maoyan Professional Edition data, the total box office for the 2024 Spring Festival (February 10-February 17) exceeded 7.843 billion.
html On February 17, according to Maoyan Professional Edition data, the total box office for the 2024 Spring Festival (February 10-February 17) exceeded 7.843 billion, surpassing the 7.842 billion box office for the 2021 Spring Festival, setting a new record for the Spring Festival box office in Chinese film history. Among them, " Hot and Hot " (2.663 billion), " Speeding Life 2" (2.339 billion) and " Bears Reversal of Time and Space " (1.373 billion) ranked among the top three in the box office list. At the same time, what is surprising is that a total of four films have announced their withdrawal from the Spring Festival schedule so far, which is also rare.Comedy films dominate
The 2024 Spring Festival box office set a new record in film history
In the 2024 Spring Festival, a total of 9 films were released, namely: "Hot and Spicy", "Flying Life 2", "Bear Infested: Reverse Time and Space", "Article 20", " Let's Shake the Sun Together " "Mr. Red Carpet", "Huang Pi: The God of Wealth Cat from Heaven", "Bajie: The Lower Realm of the Canopy" and "Broken War". This year’s Spring Festival movies are all domestically produced films, with comedies taking the lead and focusing on a happy New Year. The audience’s desire to watch movies has also increased compared with previous years.
According to Maoyan Professional Edition data, as of 13:51 on February 17, the total box office for the 2024 Spring Festival (February 10-February 17) exceeded 7.843 billion, with a total of 3.836 million screenings and a total of 159 million visitors. The total box office performance exceeded the 2021 Spring Festival box office performance of 7.842 billion, setting a new record for the Spring Festival box office in Chinese film history. In addition, the total box office for the Spring Festival in 2023 is 6.765 billion, and the total box office for the Spring Festival in 2022 is 6.039 billion.
According to Maoyan Professional Edition data, the total box office for the 2024 Spring Festival period (February 10-February 17) exceeded 7.843 billion.
In this year's Spring Festival box office, "Hot and Furious" (2.663 billion), "Flying Life 2" (2.339 billion), and "Bear Infested: Reverse Time and Space" (1.373 billion) ranked in the top three box office lists. It can be said that it still continues last year's Spring Festival box office. The top three formats: composed of two distinctive genre films + one children's film. Genre films compete for hegemony, while children's films perform stably. "Article 20" ranked fourth with more than 1.275 billion.
Poster image of "Flying Life 2" According to the film company
, judging from the Douban ratings, "Hot and Spicy", "Flying Life 2", "Article 20" and "Bear Infested: Reverse Time and Space" are 8.0, 7.8, 7.7 and 6.9 respectively. The scores of the core films in the Spring Festival are all above 6.9 points, and there are many films with scores around 8.0 points, and the reputation is "all online".
Jia Ling Han Han led the way
contributed more than 60% of the total box office share
Jia Ling's "Hot and Spicy" and Han Han's "Flying Life 2" contributed more than 60% of the total box office during the Spring Festival.
Poster image of "Hot and Spicy" According to the producer
"Hot and Spicy" focuses on "living for yourself once". The film is by no means a story about losing 100 pounds, but about an ordinary woman around you and me who begins to wake up and find life. A story of values and life direction. "Flying Life 2" directed by Han Han and starring Shen Teng is considered to be a qualitative leap forward compared to its predecessor "Flying Life" released in 2019. The film is about the dreams and nostalgia of middle-aged men. There are no female characters in the film. Han Han talks about the racing theme that he is good at. The story is complete, full of laughter, passion, and the dilemma between reality and ideals that people face in middle age. .
If nothing unexpected happens, "Hot and Spicy" will become the biggest winner during the 2024 Spring Festival movie season. Whether its box office performance can surpass "Hello, Li Huanying" with a box office performance of 5.413 billion still awaits continued marketing efforts and market response.
Pictures of Jia Ling from the road show of "Hot and Spicy" According to the film studio
"Flying Life 2" is the fourth work of director Han Han. It led the Spring Festival stalls on the first day of the Spring Festival, but it was replaced by "Hot and Spicy" from the second day " overtaken it and is currently in the runner-up position in the 2024 Spring Festival. The total box office in the mainland is expected to reach 3.5 billion. Also directed by Han Han, "Four Seas" was released during the Spring Festival in 2021, with a box office of 542 million. The producer suffered losses and received negative reviews. In comparison, this time "Flying Life 2" can be regarded as a good answer. According to the estimated cost of "Flying Life 2" of 400 million, if it eventually reaches a box office of 3.5 billion, it will bring about 200% income to investors.
"Bear Bears: Reverse Time and Space", the tenth major movie in the "Bear Bears" series, has a box office of over 1.4 billion, ranking third after "Hot and Furious" and "Flying Life 2". This result also broke the box office record for Spring Festival cartoons, so much so that "Zhang Yimou and Andy Lau can't beat Bears" even became a hot search on Weibo.
The top four box office films have certain differences in their core audiences. "Hot and Spicy" and "Article 20" accounted for more than 70% of the female audience, while the proportion of male audiences in "Flying Life 2" was significantly higher than that of other Spring Festival films, and "Bear Infested: Reverse Time and Space" had 40% People over 10 years old and above account for the most prominent proportion of moviegoers.
Poster image of "Article 20" According to the studio
Four movies have announced the withdrawal
The box office is not satisfactory
Perhaps because it fails to fit the festive atmosphere of the Spring Festival
html At 23:00 on February 16, the movie "Mr. Red Carpet" announced on Weibo that it was officially Exit the Spring Festival stalls. Weibo wrote, ""Mr. Red Carpet" is a minimalist absurd comedy, a work that becomes complete because of communication with the audience. Thank you to the audience who have watched this movie and look forward to us At a more appropriate time, I can meet you who is willing to complete this work with us." According to Maoyan Professional Edition data, as of 13:40 on February 17, the film's cumulative box office was 83.137 million yuan, among the eight New Year's Eve movies Ranked sixth among movies released on the first day of the year. This is the third film announced to be withdrawn during the 2024 Spring Festival.In the Douban score, "Mr. Red Carpet" scored 6.8. In a high praise comment, a netizen wrote, "For those who are celebrating the Chinese New Year, it is too abstract to spend two hours listening to celebrities who earn 208w a day complain that life is not easy. "
On February 14, the movie "Let's Shake the Sun Together" directed by Han Yan and starring Peng Yuchang and Li Gengxi was the first to announce its withdrawal and was rescheduled for release on March 30; the animated film "Huang Pi: The God of Wealth Cat from Heaven" On February 16, it was announced that "we will see you later, see you in the world." As of press time, the box office of "Let's Shake the Sun Together" has exceeded 96.25 million, and "Huang Pi: The God of Wealth Cat from Heaven" has grossed 921,600.
"Flying Life 2" road show photos Shen Teng (left) Han Han (right) Pictures according to the film studio
As for the reason for the withdrawal, Lianrui Pictures, as the main producer of "Let's Shake the Sun Together", stated that it had major problems in the selection of schedules. Mistakes. "Let's Shake the Sun Together" tells the story of two young people who are seriously ill but have very different personalities - Lu Tu (played by Peng Yuchang) and Ling Min (played by Li Gengxi). Embarked on a healing journey filled with love and strength. Although in previous marketing, "Shake the Sun" has strived to rely on aspects such as warmth, bravery, and optimism, the festive atmosphere of the Spring Festival stalls has made many moviegoers reluctant to choose "Shake the Sun."
html At 11:00 on February 17, the movie "Bajie: The Lower World of the Canopy" issued an official statement announcing that it would withdraw from the Spring Festival schedule and postpone its release. It is reported that the film has grossed a total box office of 3.227 million since its release.Regarding the reasons for the withdrawal of the four movies, on February 17, some industry insiders also analyzed to the cover news reporter. First of all, the publicity investment was not adequate. For example, the video marketing of Jia Ling's "Hot and Spicy" was overwhelming, and it was difficult not to attract people to leave. Enter the theater; secondly, the box office is far from expected, so we have to wait for the right time to come back. However, it is still unknown whether the above choice of unblocking and then switching the video is correct. Last year's Spring Festival release "China Ping Pong: The Last Strike" also chose to be withdrawn and released again, but the box office after its re-release was only 100 million.
The 2024 Spring Festival is about to end. Which movies have you watched, and which movies have you been moved by? Before the end of March, there are also imported films such as "Dune 2", "Kung Fu Panda 4", "Godzilla vs. Kong 2", "Judgment of the Fallen", and domestic films such as "I Lost You" and "Let's Shake the Sun Together" When the film is released, a gluttonous feast on the big screen is waiting for the audience to enter the theater to appreciate it.
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