The 2024 Spring Festival release really set many bests in film history. As the most golden period of the year, generally speaking, new films that can be released during the Spring Festival period are all about making money. Unfortunately, this year is different. There are a total

The 2024 Spring Festival release really set many bests in film history.

As the most golden period of the year, generally speaking, new films that can be released during the Spring Festival period are all about making money. Unfortunately, this year is different. There are a total of 9 new films in the Spring Festival period, and 5 of them suffered losses. The ratio of losing more than half is really embarrassing.

393 viewers, the first day box office was only 15,000, the worst new movie in the 2024 Spring Festival is born!

This is also the penultimate day of this year’s Spring Festival holiday. Many people have already made their way back and even went to work.

It’s really baffling that there are new Spring Festival movies released during this time period.

This " breaks " stars Ng Chun-yu , Simon Yam and other stars, and is directed by the great director Peng Fa. It can be regarded as the only pure Hong Kong film in the 2024 Spring Festival. The movie was actually filmed in 2019 and was hidden for 5 years before being released to the audience.

The plot of the movie is very similar to Louis Koo's 2023 new film " Assassination Storm ".

is all about a villain who thinks he is the messenger of darkness, "punishes evil and promotes good" in the city, and even provokes the police.

But the filming of "Breaking War" is even worse. The first half of the movie is about the male protagonist showing off his super ability to solve crimes. I don't know why the pacing is poor. The main story is too cliché. The audience can imagine the ending after watching the beginning. The movie also has no logic at all, which is fatal for a police movie. The length of the

movie is only 86 minutes, and there are obvious traces of deletions. This may be one of the reasons for the collapse of the quality of the movie.

Although the film was poorly shot, the way the film was distributed was somewhat interesting. The

movie adopts a simultaneous release model in theaters and online. As of 22:00 on February 16, the first-day box office in theaters was only 15,000, and the number of moviegoers was only 393. This result is definitely the worst new film in the 2024 Spring Festival. . It is even the lowest-grossing movie in Spring Festival movie history.

The movie was destined to be cannon fodder for the Spring Festival from the beginning of pre-sale, so the movie was airborne on the Internet platform on the first day of release. There was no previous publicity. It was most likely that it saw the poor performance of the theaters and decided to release it to the theaters at the same time. But according to the platform's data, 5,917 viewers have rated the movie an 8. You must know that audiences are very tolerant of Internet users, and word-of-mouth ratings are generally above 9.

"Breaking War" received a flood of negative reviews on the barrage.

As a Spring Festival blockbuster, "Breaking War" does not adopt paid on-demand on online platforms, but is free for members with a lower threshold. This shows how confident the film is in itself. According to online reports, the production cost of the film is around 100 million. According to the current trend, the movie theater box office will probably not exceed 100,000, and the online box office will be around one million. The cost of

.1 billion was basically wasted, and all the money was lost!

Andy Lau lost 230 million, and the box office of Wu Zhenyu's new film was only 15,000. Hong Kong movies were stunned during the Spring Festival!

In addition to the lowest box office record for a single film in the Spring Festival period, the 2024 Spring Festival period also contributed to the biggest box office tragedy in the history of this period.

2023's "Chinese Ping Pong: Jedi Counterattack" Deng Chao spent 350 million to produce, and the box office was only a little over 100 million. However, Deng Chao quickly withdrew the film from the Spring Festival schedule and changed it to be released on February 17 of that year. Although it suffered a loss of 320 million, at least it did not become the biggest box office disaster in the history of the Spring Festival film.

" Mr. Red Carpet " is probably going to win this honor.

The Spring Festival has always been the most profitable period. Although some blockbusters did not do well at the box office in the past, they basically maintained their capital. This year's Spring Festival movie "Let's Shake the Sun Together" which cost 200 million, saw that its performance was not up to standard and was canceled until this year's Qingming Festival. Festival schedule.

But "Mr. Red Carpet" insisted not to be withdrawn.

As of 22:00 on February 16, the single-day box office of "Mr. Red Carpet" has dropped to 4.09 million, accounting for only 1.5% of the scheduled films. The cumulative box office in the 7 days of release is only 81.43 million, ranking at the bottom in terms of box office share and attendance rate! It is expected to be released in theaters soon, and the probability of the final box office exceeding 100 million is extremely low. The production cost of

movie exceeded 260 million. According to the announcement from the film studio, directors Ning Hao and Andy Lau received nearly 90 million yuan in salary.The

film can only get 37% of the box office share, which means that the film ultimately lost more than 230 million, undoubtedly setting a record for the largest loss in the history of a Spring Festival film.

The most touching thing is that "Break War" is a Hong Kong film. Although "Mr. Red Carpet" is not a Hong Kong film, Andy Lau is an iconic Hong Kong superstar. They all lost miserably in the 2024 Spring Festival, and were completely stunned by mainland comedy superstars like Shen Teng and Jia Ling. For Hong Kong films, the Spring Festival is probably an out of reach schedule.

Back then, Jackie Chan laid the foundation for the Spring Festival stalls in the mainland.

In 2012, Stephen Chow's "Journey to the West: Conquer the Demons" hit a box office of 1.2 billion, making the Spring Festival the most golden period. To a certain extent, it can be said that Hong Kong films and Hong Kong actors have made the mainland Spring Festival, but now young mainland audiences have completely abandoned Hong Kong films. , this is really disappointing.