"The truth is demonstrated in words. - Tang Lei"
How much is the investment in the movie " Temporary Robbery "?
Many people like to talk nonsense, and most people don't know how to identify information.
Generally speaking, official press releases and formal media information are more reliable. Of course, if the official report is false, that is another matter. If the investment scale is large, it will usually be used as a selling point for publicity as soon as possible, such as " "Macau Storm 3", "Journey to the West: Monkey King Three Fights the Bone Demon", " Wushuang ", "Anti-Drug 2: Showdown between Heaven and Earth", "Wrath: Serious Case" and " Golden Finger ", etc.
These movies are endorsed by official promotional materials.
has another logic. Big-budget movies are usually scheduled around holidays.
reasoning based on these two principles, there will generally be no deviation.
returns to "Temporary Heist".
This is certainly a small investment movie.
One official has never disclosed investment information, the other has chosen to stay on the sidelines, and the third has been filming since then. Aaron Kwok said in an interview that he was moved by the script and wholeheartedly supported the new director, so there was no need to discuss the issue of remuneration.
How is its box office revenue?
Earlier, the film crew released a "Global Victory" poster.
lists the box office situation in mainland China, Hong Kong, Taiwan and Macau, as well as overseas Malaysia, Singapore, Cambodia, the United States, Canada, Africa and other regions.
took eight first places and two third places among Hong Kong films released at the same time.
This result seems good, but it may be a trick, because the same Hong Kong films only include An Lok's "The Heart of the Rice Show 2" and Emperor's "The Moon Stealer".
Of course, in terms of ratings and attendance, this movie is unique in the Hong Kong market. The follow-up of
should still be strong.
But that’s not the point.
This article wants to talk about the appearance, logic and essence of ratings, word-of-mouth, film scheduling and admission rates.
Looking at recent Hong Kong films, the rating on the Wenqing platform, "The Temporary Heist" is almost the same as "Goldfinger", higher than " stealth ", and judging from the rating on the ticketing website, it is not only far lower than "Goldfinger" is even lower than "Stealth", which is quite strange considering the quality and characteristics of the film itself.
Many people don’t know much about ratings.
actually has a simple dichotomy. The ratings of the
Wenqing platform are based on the logic of the plot, the smoothness of the narrative, the level of performance, etc., while the ticket sales website is more inclined to the pleasure of watching the movie, which may also be understood as the entertainment index.
As for "Provisional Robbery", the fundamentals of the movie are undoubtedly above the passing level, and even Aaron Kwok's performance alone is shocking, but the overall narrative may be a little loose. , but there were no fatal injuries.
So even though word-of-mouth is divided and polarization occurs, the ratings of the literary youth platform have remained almost unchanged.
So what is the entertainment index of the movie?
To be fair, this movie is certainly entertaining.
Although a lot of "secrets" have been leaked in the early clips, laughter still broke out during the movie viewing.
Therefore, the ratings of ticket sales websites are really difficult to explain, and can even be called upside down.
But more interesting things follow.
looks at the ratings and film schedule of "Provisional Heist" after its release.
will find such a phenomenon.
Not to mention the total collapse of "Stealth", "Goldfinger" has a much higher rating on the ticket sales website than "The Temporary Heist". Even though it has to be released for nearly three weeks, it stands to reason that since the rating is far better, even the attendance rate It also has obvious advantages, including several days of pre-sales and same-day box office, which are also superior.
However, there is almost no inclination in the movie theater scheduling rate.
To this day, the subsequent performance of "Temporary Heist" in the mainland market is still better than that of "Goldfinger".
This is confusing.
If "The Temporary Heist" was a big-budget movie, this would be easy to explain. The film studio just invested a lot of money to keep the schedule. But for a small-investment Hong Kong film like "The Temporary Heist", the possibilities are limitless. approaches zero. The only explanation for
is that it encountered some kind of inversion.
That is to say, the entertainment index of "Temporary Heist" itself is not low. Even though the ticket sales website has poor ratings, the reputation of offline viewing is not bad, and the actual audience attendance rate is higher than that of "Goldfinger".
Otherwise, the actions of the theater chain cannot be explained.
The rating system of the movie market may need to be improved. Although
can roughly reflect the movie quality and entertainment index, the rating ratio of five or six thousandths is also likely to be inverted and misplaced.
Such as "The Impromptu Heist".
By extension, any movie should be treated fairly.
This should become the norm.
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