On February 15, the sixth day of the 2024 Spring Festival, the box office of " Bears Reversal of Time and Space " exceeded 1.1 billion, surpassing Zhang Yimou's " Article 20 " and Andy Lau's " Mr. Red Carpet ". It currently ranks third at the box office during the Spring Festival.
Everyone was not surprised when they saw this result.
In 2023, "Bear Infested·Stand With Me "Bear Core"" won the third place in the 2023 Spring Festival box office with a total box office of 1.495 billion.
Before the official "war" begins during the Spring Festival in 2024, the screening and pre-sale box office of "Bear Infested: Reverse Time and Space" has already reached 49 million. In addition, on the ticketing software, there are more than 1 million people who want to see it. Therefore, the media estimates that the total box office of "Bear Bears Reversing Time and Space" during the 2024 Spring Festival may reach between 1.5 billion and 2 billion.
Since entering the Spring Festival in 2017, the "Bear Bears" movie series can be said to be the most stable series of movies at the box office during the Spring Festival, with each film's box office exceeding 500 million. So why is the Big Bear movie so popular? There are three main reasons:
First, there are many die-hard fans
Since the "Bear Bears" cartoon was broadcast, this series of animations has attracted many children. Many children have watched it since childhood and are already die-hard fans of "Bear Bears". With this group of die-hard fans, the movie "Bear Bears" doesn't need to worry about the box office at all.
During the Spring Festival, children need to be accompanied by at least one parent to watch "Bear Bears". Most of them are a family of three, and some are even a family of five, or even more.
A die-hard fan sells at least two tickets. It is impossible for the box office of "Bear Bears" to be lower.
Second, the production team is stable
"Pleasant Goat and Big Big Wolf" started making big movies earlier than "Bear Bears". However, "Pleasant Goat and Big Big Wolf" did not have as long a run as "Bear Bears". The reason is that it lost to capital .
Around 2010, the copyright and brand operating rights of "Pleasant Goat and Big Big Wolf" were acquired by different companies. In addition, the production team was disbanded, and "Pleasant Goat and Big Big Wolf" was quickly replaced by "Bear Infested".
Looking at "Bear Bears" again, the production team has hardly changed in more than ten years. In order to achieve stable and sustainable production, the production team of "Bear Infested" is also constantly cultivating new people, bringing the old with the new to ensure that the production team has sufficient personnel.
In addition, the producer of "Bear Infested" has also developed a dual-line work model, that is, while the production team is making a movie, another team is already polishing the next work. This will ensure that the big movie "Bear Bears" can be released on time and the quality is guaranteed.
The stable production team ensures the stable output of the "Bear Bears" movie. Every year during the Spring Festival, everyone knows that there will be a "Bear Bears" movie, so the audience has also developed the habit of watching "Bear Bears" every Spring Festival. .
Third, the content keeps pace with the times
Take "Bear Infested: Reverse Time and Space" as an example. In this movie, Bald Qiang no longer chops down trees, but transforms from a lumberjack to a migrant worker, busy every day. Keep working and pay off the mortgage.
Bald Qiang, who walked from the big forest to the big city, thought he would find his own happiness, but in the end, Bald Qiang discovered that even if he had a house and could get a promotion and a salary increase, he was still unhappy because he lost his Friends like Xiong Da and Xiong Er. At the end of the
movie, the theme is sublimated. Even if you live in a small city, you still have your own fun, friends, hope, and happiness.
Many children may not understand such a profound theme, but they know that having friends will make them happy and they should cherish friendship.
Parents who watch movies with their children will be moved by such a theme. Have parents who are busy every day lost their original intention?
This is the great thing about "Bear Bears". It not only brings happiness to children, but also considers the feelings of parents. Not only will it not make parents feel bored, but it will also touch the weak hearts of parents.
When parents watched "Bear Infested: Reverse Time and Space", the smiling face of Xiong Er flying in the 3D effect also made them feel very novel and happy. At this moment, the parents were just like their children.
Judging from the current quality and stability of the "Bear Bears" movie, as long as it doesn't stop, it will be the most stable big IP in the Spring Festival box office, bar none. You say, right?
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