"Are there any good movies during the Spring Festival?"
"" Let's Shake the Sun Together " seems pretty good."
"What is it about?"
"The story of two terminally ill people."
"Big For Chinese New Year, please change it to a more festive one."
In this way, "Let's Shake the Sun Together" was kicked out of the first choice for family viewing. The above-mentioned interviewee said that in the traditional concept of elders, the phrase "big New Year" More important than anything else.
had a dismal box office performance and admitted a major mistake in selecting the schedule. Last night, the movie "Let's Shake the Sun Together" announced overnight that it would escape the Spring Festival schedule.
"Let's Shake the Sun Together" has withdrawn from the Spring Festival schedule
Admitted a major mistake in scheduling
According to @lianruipictures.com's announcement, "Let's Shake the Sun Together" announced that it has withdrawn from this year's Spring Festival schedule and has been postponed to March 30 this year, 2 March 15th is the last day for the film to be released during the Spring Festival.
As the main producer of "Let's Shake the Sun Together", Lianrui Pictures stated that it made a major mistake in selecting the schedule. It apologized to the director, actors and other staff in front and behind the scenes, and also expressed its gratitude to the audience.
Maoyan Professional Edition data shows that as of press time, the combined box office (including pre-sales) of "Let's Shake the Sun Together", which was released for 6 days, was 93.53 million yuan.
The cumulative box office revenue of " Hot and Spicy " directed by Jia Ling exceeded 2 billion yuan, and the cumulative box office revenue of " Flying Life 2" directed by Han Han exceeded 1.8 billion yuan. Even the animated film " Bears Infested·Reverse Time and Space " " also has a box office performance of more than 1 billion yuan. In contrast, the 90 million box office of "Let's Shake the Sun Together" lags behind by a cliff.
Currently, "Hot", "Flying Life 2" and "Bear Infested: Reversal of Time" are temporarily among the top three box office releases during the Spring Festival period, with the total box office exceeding 6 billion yuan during the Spring Festival.
Why do high-scoring movies fail at the box office?
Although "Let's Shake the Sun Together" did not do well at the box office, it has a good reputation. It has a Douban score of 7.9. Among this year's Spring Festival movies, it is second only to "Hot and Spicy" with a score of 8, and higher than "Hot and Spicy" which also scored 7.8. "Flying Life 2" and "Article 20".
The film is directed by Han Yan and stars Peng Yuchang, Li Gengxi and others. It tells the story of two terminally ill young people who met and healed each other because of the "Relay of Life" agreement.
"Let's Shake the Sun Together" is the final chapter of director Han Yan's "Life Trilogy". It is partly based on the documentary article "The Most Utilitarian Marriage Deal, the Most Emotional Eternal Promise" and the first two works in the series "Get Out!" Tumor King" and " gives you a little red flower ".
It is worth noting that the first two works were not released during the Spring Festival. "Get Out!" "Tumor King" was released on August 13, 2015, and finally received a box office of 511 million. "Send You a Little Red Flower" was released on December 31, 2020, with a box office of 1.432 billion. Both movies achieved double box office and word-of-mouth hits. Good harvest.
With the foreshadowing of the first two works, "Let's Shake the Sun Together" had high hopes on the eve of the Spring Festival, but the actual box office of the movie was not satisfactory. Director Han Yan once said in an interview: "I think this market actually needs some differentiation. "Let's Shake the Sun Together" is a very warm movie, and I think it is also a choice."
From the perspective of subject matter Look, "family fun" is still the main theme of the Spring Festival. From "Hot" to "Flying Life 2", they all have strong comedy elements. Even "Article 20" with the theme of popularizing the law is also mixed with it. In comparison, the tragic "Let's Shake the Sun Together" is incompatible with the theme of "family fun" during the Chinese New Year. Therefore, the box office is sluggish and the film's withdrawal is reasonable.
In addition to the movie theme and box office expectations, the reason for the low box office of "Let's Shake the Sun Together" may come from the film schedule.
A theater worker told the Blue Whale reporter that the producers behind "Let's Shake the Sun Together" and "Bear Infested: Reverse Time and Space" are both Lianrui Pictures. The producers requested that the two films be bundled and released during the Spring Festival. The number of films scheduled must reach 22%. In other words, if the theater wants to show "Bear Bears", it must also schedule films for "Let's Shake the Sun Together".
However, this kind of forced buying and selling behavior has obviously disrupted the market rules. On January 30, the China Film Producers Association and the China Film Distribution and Exhibition Association interviewed eight investment producers for the Spring Festival period and no longer had any control over the film schedule. Make restrictive arrangements.
There are no restrictions on film schedules. In addition, competition during the Spring Festival is fierce. From February 10 to February 13, the proportion of "Let's Shake the Sun Together" in the film schedule dropped from 7.3% to 3.2% to only 0.7% today. The box office has also been declining. .
Choice is more important than hard work
This afternoon, the Spring Festival box office has exceeded 6 billion yuan, and "Let's Shake the Sun Together" only has more than 90 million. The dismal box office results must be unacceptable to the producer, which has also triggered The industry is concerned about issues such as film schedule selection and film distribution strategies. Choosing a good schedule may be more important than the quality and reputation of the film itself.
In fact, "Let's Shake the Sun Together" is not the first movie in the history of the Spring Festival to temporarily withdraw.
During the 2023 Spring Festival, the sports-themed movie "China Ping Pong: The Last Strike", co-directed by Deng Chao and Yu Baimei, was unable to support the box office due to a serious shortage of film schedules. It could only publicly admit that "there were major mistakes in the publicity and distribution work" of the film, and announced It will be withdrawn from the Spring Festival schedule and will be released nationwide after the Spring Festival holiday.
However, even if the schedule was changed, "China Ping Pong" failed to complete its desperate counterattack. The setbacks of continuous withdrawals caused the film to lose its stamina, and the total box office after its re-release was only 100 million.
According to an announcement from Lianrui Business, "Let's Shake the Sun Together" has been postponed to March 30. This date coincides with the Tomb Sweeping Festival period. Judging from the compatibility between the subject matter and the schedule, this choice seems to be better than the Spring Festival. The first gear is more suitable, but whether it can complete the counterattack is still a question mark.
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