On the evening of February 14, according to the Weibo released by "Lianrui Pictures", " Let's Shake the Sun Together " announced that it would withdraw from this year's Spring Festival. February 15th is the last day for the film to be released in the Spring Festival. It is reported that the film will be postponed to March 30.
In this Weibo post, Lianrui Pictures, as the main producer of "Let's Shake the Sun Together", stated that it made a major mistake in selecting the schedule. It apologized to the director, actors and other front and backstage staff, and also expressed its sincere gratitude to the director, actors and other front and backstage staff. The audience expressed their gratitude.
Beacon Movie Professional Edition data shows that as of February 14, the Spring Festival box office of "Let's Shake the Sun Together" has totaled 91.15 million yuan.
"Let's Shake the Sun Together" tells the story of two young people who are seriously ill but have very different personalities - Lu Tu (played by Peng Yuchang) and Ling Min (played by Li Gengxi). Embark on a healing journey filled with love and power. The film is the final chapter of director Han Yan's "Life Trilogy" and is partly based on the documentary article "The Most Utilitarian Marriage Deal, the Most Emotional Eternal Promise".
According to a 21st Century Business Herald reporter, there are a lot of comedy films in the Spring Festival this time, and everyone is trying to be safe.
In 2023, medium-investment comedy films will have very good returns. Take the year's box office champion "Manjianghong" as an example. The film is a suspense comedy film directed by Zhang Yimou and starring Shen Teng, Yi Yang Qianxi, Zhang Yi, Lei Jiayin and others. Due to the relatively simple scenery production, the investment amount of "River Red" is not too large. But the box office of this film finally exceeded 4.5 billion yuan. Driven by this, Huanxi Media, the producer of "River Red", achieved revenue of HK$1.393 billion in the first half of the year, a year-on-year increase of 95 times; net profit exceeded HK$400 million, turning a loss into a profit. "Man Jiang Hong" will also be released during the 2023 Spring Festival.
In addition, ticket prices for this year’s Spring Festival movies are declining.
For example, " Flying Life 2" provides a "buy one, get one free" activity. On some platforms, the film distributes a limited number of "buy one, get one free" coupons every day. The coupons received by consumers support the purchase of movie tickets for "Flying Life 2" during some special events during the Spring Festival.
Movies including "Flying Life 2", "Hot and Spicy", "Article 20", "Mr. Red Carpet", etc. have launched ticket replenishment strategies during the Spring Festival. After the subsidy, the lowest price of some films dropped to 19.9 yuan.
This is driven by many factors. According to a reporter from the 21st Century Business Herald, the expensive film schedules in previous years are becoming a thing of the past, so the film studios are investing money into ticket reimbursement.
At the same time, local governments are investing in subsidies. For example, Beijing will issue 20 million yuan in movie viewing subsidies and hold Beijing New Year movie viewing activities to benefit the people. Shanghai announced that it will launch the 2024 Shanghai Spring Festival discount movie viewing event on New Year’s Eve. During the activities to benefit the people in Sichuan, three "movie gift packages" will be launched. The first gift package is "10 million gift packages to benefit the public". From that day to March 31, it is led by the Propaganda Department of the Sichuan Provincial Party Committee and the provincial finance invests 600 Ten thousand yuan to provide preferential subsidies for audiences to purchase movie tickets.
source | Lianrui Pictures official Weibo, 21st Century Economic Report (Author: He Hongyuan), Lighthouse Professional Edition
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