Original title:
The "first half" of the Spring Festival holiday: the consumer market is full of enthusiasm
China News Service, Hangzhou, February 14 (Wang Yifei) The Spring Festival is an important time period when various consumer demands are concentrated. This year's Spring Festival holiday is already halfway through. Judging from the "first half" performance, China's consumer market is full of enthusiasm, and online and offline consumption vitality continues to be released.
Spring Festival activities in Pingyao Old Street, Yuhang, Hangzhou. Photo courtesy of Yuhang District Party Committee Propaganda Department
Every Spring Festival is the peak sales season for gold. Entering the Spring Festival holiday, people’s enthusiasm for buying gold is still high.
In Hangzhou, Zhejiang, many gold shops in shopping malls have recently restricted entry. Kao Yilei, the store manager of a certain brand counter, said that during the Spring Festival, sales of gold jewelry with the "dragon" element series more than tripled from the previous month. Some store managers said that they are now open from 9:00 to 22:00. Customers who want to braid gold jewelry have to wait in line for more than two hours at the longest time.
The catering market, which is full of fireworks, is also in a promising situation.
In Zibo, Shandong, the "Zibo Barbeque" that became popular in China last summer once again had long queues and a hard-to-get table during the Spring Festival. A barbecue restaurant owner said that except for one day off on New Year's Eve, the store will not close during the Spring Festival and will continue to operate. Some merchants said that "it feels like summer again."
Door-to-door private chef service is a new form of catering consumption that has become popular in recent years. Ding Yao, who works in this industry in Hangzhou, said that during the Spring Festival, his team received an average of 5 to 6 orders a day, with the maximum number of orders received in the morning and evening being 11 orders. The team's orders are currently scheduled until March.
In terms of the film market, this year’s Spring Festival movie season has a total of 9 films that will be released on February 10 (the first day of the Lunar New Year). According to third-party statistics, as of 21:00 on February 13, the total box office for the first half of the 2024 Spring Festival period (February 10-February 13) reached 4.455 billion yuan, and the total number of moviegoers reached 86.69 million.
Online, people’s enthusiasm for consumption is also high. Yaowangx27 Theme Park, located in Linping District, Hangzhou, is the first “digital-real integration” commercial complex in Zhejiang Province. These days, live broadcasters can be seen everywhere in shopping malls. An anchor at
said that from the first day of the Lunar New Year to the seventh day of the Lunar New Year, he would conduct live broadcasts every day. During the Spring Festival, more than a hundred anchors under his organization may start broadcasting online.
The busyness of the "delivery boy" also reflects the popularity of online consumption during the Spring Festival holiday.
14 couriers from the Selection Department of the Sorting Center of China Post Linping Branch voluntarily stayed on duty during the Spring Festival. Manager Yang Linguo said, "From February 6, our daily express volume here is about 8,000 pieces, and each courier Nearly 300 pieces are delivered every day."
A monthly analysis of the China Retail Industry Prosperity Index previously released by the China Chamber of Commerce said that in February, China's Retail Industry Prosperity Index (CRPI) was 51.2%, a slight increase of 0.3 percentage points from the previous month. Analysts believe that during the Spring Festival holiday in February, the number of people traveling back to their hometowns increased, which helped activate the lower-tier consumer market. Active holiday economic phenomena such as visiting relatives and friends, family gatherings or traveling are the main reasons for the rise in the industry index.
Source: China News Network
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