Author | mia
Editor | Akagi Bottle
From "cancellation of branch distribution" to "ticket replenishment war", the 19.9 yuan movie ticket reappears, no top streaming, no big IP, not too hot Spring Festival stalls, on the third day , the pattern has been basically clear. As of today, the Spring Festival box office has reached nearly 6 billion. As we predicted before, the "top seed" and " hot and spicy " had a box office of more than 1.9 billion in the five days after its release. Lighthouse predicts a box office of 4.1 billion. There is no suspense about becoming the highest-grossing film during the Spring Festival.
"Shen Teng + Han Han" "100% content" " Flying Life 2" , the current lighthouse professional version gives a prediction of 3.1 billion, will lock in the runner-up. has gradually grown into the most stable IP "Bear Infested: Reversal of Time and Space", and may celebrate this tenth anniversary with , which has the highest box office in the series and is the third-placed show in the schedule. Zhang Yimou's " Article 20 " was regarded as the first echelon before its release. It currently lags behind to fourth in terms of box office share and film schedule share. In addition to the two cannon fodder animated movies "Bajie: The Lower World of the Canopy" and "Huang Pi: The God of Wealth Cat from Heaven", " Mr. Red Carpet " and "Let's Shake the Sun Together" ranked at the bottom. "Let's Shake the Sun Together" was announced to be withdrawn five days after its release. The current box office is close to 90 million, ranking fifth in the Spring Festival.
In addition, the reputation of this Spring Festival stall is astonishingly high , "Hot and Spicy", "Flying Life 2", "Article 20", "Bear Infested·Reverse Time and Space", "Mr. Red Carpet", "Let's Shake the Sun Together" are currently on Douban The scores were 7.9, 8.0, 7.9, 7.1, 6.9, and 7.9 respectively. Among them, "Flying Life 2" and "Article 20" have declined compared to the beginning, while "Hot and Spicy" has slightly increased. . puts aside questions such as "Douban score inflation" and "word-of-mouth promotion costs", and the audience satisfaction is obviously higher, and there is no word-of-mouth controversy in previous years.
twice "excavated stories" from himself, arousing the empathy of the audience with his real shocking power, and topped the ticket sales for two consecutive Spring Festivals. This time, he has successfully lost weight and paved the way for future transformation. is a director with a non-professional background, both on and off the screen. Jia Ling both won.
"Hot and Spicy" and "Lose 100 pounds" swept the hot searches: "Awkward sincerity" is Jia Ling's special skill
Jia Ling won again.
According to Beacon Professional Edition, the box office on the first day of the Spring Festival in 2024 was 1.363 billion yuan, exceeding the 1.357 billion yuan on the first day of the same period in 2023. The box office of "Flying Life 2" and "Hot and Spicy" were 429 million yuan and 423 million yuan respectively. The difference is very slight. On February 11, the second day of the Lunar New Year, the second day of the Spring Festival, the box office was 1.102 billion. The box office of "Hot and Spicy" surpassed "Flying Life 2" on that day, ranking first on the box office list with a box office of 385 million.
The slow popularity of "Hot and Spicy" and the lead of "Flying Life 2" from the pre-sale stage to the opening period are related to the different release strategies of the two.
In order to maintain the mystery of Jia Ling’s image of gaining 40 pounds and then losing 100 pounds, the former held the premiere on the third day of the junior high school and did not show it in the materials. Instead, she narrated the incident in a short composition by Jia Ling before the screening. , which greatly aroused the curiosity of the audience. It was not until the day when was released on the first day of the Lunar New Year that the official released the "competition version trailer" with the image after slimming down, as well as a video interview with the People's Daily. In recent days, topics such as "Jia Ling's abdominal muscles" and "fulfilling the 3 billion box office promise" have been fermented all over the Internet, driving its popularity to explode and its predicted landing point to rise. The latter is the only scheduled film that held a large-scale premiere before the release. Its high reputation drove pre-sales growth and first-day lead, but after its release, the popularity was obviously slightly lower.
The film is adapted from the Japanese film "One Hundred Dollar Love" starring Sakura Ando. The naturalistic decadence and marginalized emotions of the original film have their own texture, but they do not conform to the mainstream domestic preferences. "Hot and Spicy" has localized it. The important adaptations include removing the rape scene, adding TV stations and other plots, rejecting the coach at the end, etc. expresses the theme of "women's self-growth".
Jia Ling is not a genius director, and the finished product of "Hot and Spicy" is also flawed , and some lines are controversial.From best friends, cousins to biological sisters, ex-boyfriends, and dating partners, the collective evil contrasts with the kindness of the heroine, which is distorted and overly forceful. The strategy of "marketing to lose weight" has also been questioned by some to create anxiety. Various hot search topics have made the theme of the film out of focus to a certain extent. , it has changed from "finding yourself" to a "weight loss inspirational film".
But compared to the debut feature film "Hello, Li Huanying", the film's camera sense is still improved, such as the distant view on a stormy night, when she climbs the stairs, and the lights turn on and off layer by layer, and finally the lights in her home turn on. . There are many touching details in
, such as respect and hugs with opponents, Le Ying, who has always been timid and a pleaser, saying “I don’t like it”, and the small English words “that’s li huanying’s daughter” written on the competition vest.
In the most important domestic schedule, it presents a weight loss story that is different from the "ugly girl transformed into a beautiful woman" under the male gaze in the past, getting rid of the "anti-pua" personality of the pleaser, and emphasizing "love yourself" muscular female boxer The new image is valuable in itself, expanding the dimensions of domestic hits and screen image. The upcoming birth of a female director with a box office of tens of billions is also of far-reaching significance. The male-to-female ratio of viewers reached 2:8, Hupu rated it 3.8 points for "Breaking Defense", and the controversy fermenting on social media also indirectly proves that this movie, which has nothing to do with women's rights, has an inspirational element for women.
If it were played by any actor, it would not have the attention that "Hot and Spicy" currently has. It was Jia Ling who made "Hot and Hot" happen. The most touching part of the film comes from the charm of sports, and the interaction between the director and starring personal experience and reality, for the audience to project and immerse themselves in.
graduated from the Chinese Opera, studied under Feng Gong, and debuted as a crosstalk actor. Over the past 20 years, the fat girl has played a lot of funny "female diaosi" roles on the stage , typical ones such as "Compared with Lin Chiling on the Spring Festival Gala stage" "The Goddess and the Female Man", 's public image has contributed to the film's huge sense of contrast and strong topicality. Her special skill is to tell stories in a clumsy sincerity and heart-wrenching way. "Hot and Spicy" tells the story of the outside world's discrimination against "fat" based on her own experience, making many viewers empathize with it, just like "Hello, Li Huanying" The sincere mother-daughter love in the film made countless audiences cry, and also forgave the imperfections in the director's skills.
The two films based on his own stories have achieved great success, and the next one that will test Jia Ling's ability as a director will be the third film. According to the National Film Administration's registration status, Jia Ling's third film "The Flowers Bloom" was registered by Wanda Film Co., Ltd., and invited actors Yang Zi and Zhang Xiaofei to participate in the performance. The subject matter involves the field of pyramid schemes.
Not quite Zhang Yimou's "Article 20" and "The Smoother Han"
The "Big Three" were almost neck-and-neck before the screening, but the gap gradually showed after the screening. The popular "Hot and Spicy" began to surpass "Flying Life 2" from the next day. "Flying Life 2" has embarked on a better trend than its predecessor due to its quality, while "Article 20", which lacked sinking attributes, gradually fell behind. .
The media and audience reputation at the premiere showed that the outside world generally recognized "Flying Life 2" as "better than the first one." After the huge turnaround of "Four Seas", Han Han restarted this IP and finally made the reputation and box office "flying" again. The first half is drama and comedy, and the racing scene in the second half is the part where director Han Han really poured his heart and love into it, and it is also the part that produced passion and excitement. The running time of "Flying Life 2" is 23 minutes longer than the first part, and the racing part takes up a larger proportion. During the Bayinbulak Rally, Zhang Chi faced various challenges such as interference from opponents, billowing smoke, extreme hail weather, and loss of control of the car, which was quite thrilling.
is a mature commercial film that is entertaining enough. If it has shortcomings, it is probably that Han Han's self-repetition is somewhat boring . The formula of "Golden Sentences + Racing + A Man Is a Boy Until Death" reappears, as if he has been filming the same movie. Fortunately, the movie clearly stated that it was the "Last Bayinbulak Rally" and there was no continuation of "Fast and Furious".
In contrast, Zhang Yimou attempts a different theme in almost every film, and the output of a new film almost every year is still impressive. "Above the Cliff" explores espionage, "One Second" explores cinephilia, "Sturdy as a Rock" explores anti-corruption, and "Article 20" explores self-defense.
From the splendor of "A City of Golden Armor" to the extreme black and white of "Shadow", Zhang Yimou, who was born in photography, has always been quite discerning in terms of visual presentation and color use. In "Article 20" The audio-visual language is weakened and moved towards TV drama-style plain . The film started shooting in July last year, and the shooting time was only more than a month, which is extremely efficient. At the same time, it is also a work tailor-made for the Spring Festival.
Lao Mouzi, who does not emphasize film aesthetics, adds comedy elements to serious issues, and consciously attracts audiences with middle-aged, middle-aged and old stars in building a team. Many actors in "Hurry" and "The Long Season" have achieved "unity" in the film. "Built", and even Liu Yaowen of the Times Youth League, the star cast is amazing.
At the same time, "Article 20" has more complicated character relationships and stories : Wang Yongqiang resisted the loan shark and committed violence, resulting in his death from injuries, Han Yuchen stopped the school bullying and injured the other party, and Hao Xiuping's family was forced into a desperate situation Rise up and resist, three independent stories. In order to pursue a sense of real life, there are a large number of dense lines in the film, which was criticized by some viewers as "a headache". This story that explores procedural justice and the conflict between law and emotion, eventually turned into a Spring Festival Gala sketch-style coincidence and burden , and The main melody background of the highest detection product, and the final "law popularization" are also foreseeable.
Realistic legal comedies have a certain threshold and are difficult to sink into. The strong popularity of "Hot" and "Flying Life 2" prevented "Article 20" from becoming the first choice of most viewers. However, the current audience purchases Trends such as ticket backloading, travel diversion, and declining movie attendance mean that most viewers may only choose one or two movies to watch during the Spring Festival and abandon the rest. The Matthew Effect will be further enhanced. "Article 20" and "Shake the Sun" need to wait and see whether they can get out of the long term after the schedule. In addition to regular actions such as
online live broadcast, Sina house sweeping, CP speculation, celebrity business, etc., 's three leading films all emphasize the family-friendly attribute, and many films strive to create differentiation. "Flying Life 2" emphasizes "100% content", "all comedians" such as Jia Bing and Sun Yizhou, and the industrial positioning of "the only visual effects blockbuster on schedule". The announcement of "Hot and Spicy" mainly revolved around Jia Ling. "Article 20" and "Mr. Red Carpet" both entered Dong Yuhui's live broadcast room. The latter focused on "Andy Lau and Ning Hao collaborate again after seventeen years" and "Andy Lau" Singing "Congratulations and Prosperity" and other sentiments to marketing. "Shaking the Sun" has planned a special event called #糖场#, mainly aimed at Valentine's Day.
No matter how successful the promotion is, content and reputation will ultimately play a decisive role. The excessive "comedy content" and single schedule type are destined to make the homogeneous competition extremely fierce. "Hot and Spicy" won due to its strong popularity and the sincerity of the film's plot and the director's personal experience. "Flying Life 2" won due to the burning of the car in the second half. In addition to the truly family-friendly "Bear Infested", "Flying Life 2" won "Article 20" lost due to word-of-mouth fermentation and lack of attractiveness of the subject matter. Ning Hao's "meta-movie" "Mr. Red Carpet" was rather counterintuitive and "not very commercial". It is only for movie fans and is more suitable for film festivals rather than the Spring Festival. , the theme of terminal illness in "Shaking the Sun" does not fit the atmosphere of the schedule.
From "the market needs comedies" to "basically all comedies", it is an overkill, and the schedule loses differentiation, which is not conducive to the growth of moviegoers. Whether films that are not suitable for the Spring Festival period must be squeezed into the Spring Festival period is also worthy of reflection by practitioners.
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