(People’s Daily Health Client Reporter Li Shuang) The New Year in the Year of the Dragon is full of auspiciousness. The Spring Festival movie market is off to a good start, cross-North and South travel and outbound travel are recovering, and temple fairs, lantern festivals, and gatherings are crowded with people... Various cultural and tourism activities have been launched across the country, showing a strong New Year flavor.
The box office of the 2024 Spring Festival is booming, and the New Year flavor is strong in the cinema
"In addition to having dinner together, this year's family activities may consider watching two or three movies, mainly comedies. It is very happy and everyone has a lot of fun together." Liu from Guangdong The lady told the People’s Daily Health Client reporter.
According to Beacon Professional Edition data, as of 12:27 on February 13, the total box office (including pre-sales) for the 2024 Spring Festival period (February 10-February 17) exceeded 4 billion yuan.
Wanlian Securities stated that a total of 8 films will be released during the Spring Festival in 2024. The better-than-expected performance in the 2024 New Year's Day period will create a good start for this year's film market, with multiple benefits such as the recovery of film and television production efficiency, the recovery of movie-going enthusiasm, and the recovery of the macro-economy. Under these factors, the film market has shown strong vitality and is expected to continue its strong recovery during the Spring Festival.
"North-South Exchange" celebrates the Chinese New Year, long-term travel and outbound travel recover strongly
Ctrip data shows that travel orders on the first day of the Spring Festival holiday in Harbin increased by 244% year-on-year, and ticket orders increased by 40 times year-on-year. Other popular ice and snow tourism cities, such as Jilin City and Changchun City in Jilin Province, Altay in Xinjiang, Zhangjiakou in Hebei, and Shenyang in Liaoning, have also seen significant growth in tourism, and their tourist sources are mainly southern cities.
This year’s Spring Festival holiday is longer than in previous years. Big data has found that people are traveling further and further, and outbound travel is becoming more popular. Fliggy data shows that as of the third day of the Spring Festival holiday, the booking volume of travel products on Fliggy, including domestic and international hotels, train tickets, air tickets, itineraries, scenic spot tickets, etc., has hit a new high in the platform's Spring Festival history.
Among them, domestic long-term travel and outbound travel have recovered strongly. Domestic mid- and long-term travel product orders during the Spring Festival increased by more than 150% compared with 2019; the number of hotel room nights during the Spring Festival for trips to Malaysia, Qatar, Egypt and other countries increased in Double the growth compared to 2019.
Welcoming the New Year, visiting temple fairs, the atmosphere of temple fairs in various markets is full.
"In order to feel the festive atmosphere, we went to the Yushulou Square of the Imperial City Prime Minister's Office yesterday. There were many people and the surrounding parking lots were full." Visiting Jincheng, Shanxi Province Ms. Wang told the People's Daily Health Client reporter.
The folk customs are different, but the taste of the New Year is the same. Temple fairs, lantern shows, and flower markets have become hot words searched by tourists on the first day of the holiday. Guangzhou Winter Winter Flower Market, Wuhan Garden Expo Lantern Festival, Beijing Longtan Temple Fair, Tianjin Water Park "Jincai Lantern Festival", Nanjing Qinhuai River Lantern Festival, Zigong Chinese Lantern Festival, Xi'an City Wall New Year Lantern Festival, Shanghai Yuyuan Lantern Festival, Shantou Yingge Dance, etc. It is a popular folk activity during the Spring Festival, and is highly searched on the Ctrip community.
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