2024 The box office during the Spring Festival has exceeded 5 billion yuan.
According to Beacon Professional Edition data, as of 11:46 on February 14, the total box office (including pre-sales) of the 2024 Spring Festival period (February 10-February 17) exceeded 5 billion yuan, and "Hot and Spicy" "Flying Life 2" and "Bear Infested: Reverse Time and Space" are temporarily among the top three box office releases. The combined box office of these three movies has exceeded 4 billion yuan.
China Film (600977) told The Paper: "As for the Spring Festival schedule, we feel that it is generally in line with expectations, and it also indicates a relatively good start for the film market this year."
A total of 9 movies are scheduled for 2024 During the Spring Festival, Chinese films participated in the production and distribution of as many as five films, and the current box office of these five films is also among the top five during the Spring Festival. Chen Jin, a data analyst at
Lighthouse Professional Edition, also mentioned when evaluating the Spring Festival schedule that "Hot and Furious", "Flying Life 2", "Bear Infested: Reverse Time and Space" and "Article 20" together contributed more than 95% of the box office of the market. At the same time, the Douban scores of "Hot", "Flying Life 2" and "Article 20" are all above 7.9, which shows that both ordinary audiences and movie fans recognize the quality of this year's Spring Festival films.
"Hot and Spicy" performed brilliantly
Among the top four movies temporarily listed at the box office, Chen Jin said that "Hot and Spicy" performed the most eye-catchingly. The film counterattacked and topped the box office on the second day of the Lunar New Year. The number of shows, attendance, and attendance are all single-day champions. According to the Beacon Professional AI box office forecast, the final box office of "Hot and Spicy" is expected to exceed 4 billion.
"Hot" is Jia Ling's return to the Spring Festival as a director after three years after "Hello, Li Huanying". Jia Ling said she lost 100 pounds for the role in the film and became a boxer. However, the core of "Hot and Spicy" has nothing to do with boxing and weight loss, but a film about "learning to love yourself".
For this movie, Jia Ling "disappeared" from the public eye for more than a year. It was precisely because of Jia Ling's physical changes that "weight loss" became a major gimmick during the promotion stage of the movie. Some netizens simply and crudely calculated that if the final box office of the film is 4 billion, each pound of meat lost by Jia Ling is worth 40 million yuan.
The registration information of "Hot and Spicy" shows that the film was registered in June 2022. The filing unit is Xinli Media Co., Ltd., which is also the producer of "Hot and Spicy". Several other producers are China Film Co., Ltd., Alibaba Pictures (Beijing) Co., Ltd., Tianjin Yuewen Film and Television Culture Media Co., Ltd., Beijing Dawan Entertainment Culture Media Co., Ltd. (Jia Ling holds 65% of the shares), etc.
Judging from the release notice of "Hot and Spicy", the film involves as many as 30 producers, co-producers, distributors, and co-distributors. In addition, Sony Pictures officially announced on Weibo that it has won the global distribution rights of "Hot and Spicy" (excluding mainland China and Japan). Earlier, the company also won the English remake rights of "Hello, Li Huanying".
Currently, the film is being released. The above-mentioned companies have not mentioned the income that "Hot and Spicy" may bring to their own companies. Most of the income that Jia Ling can obtain is speculation.
If compared with Jia Ling's previous film "Hello, Li Huanying", the film ranked third on the box office list in Chinese film history with a score of 5.413 billion yuan. Beijing Culture (000802), which ranks first on the list of producers of "Hello, Li Huanying", once disclosed that it benefited from the related revenue of "Hello, Li Huanying". When "Hello, Li Huanying" accumulated box office revenue was approximately 27.25 100 million yuan, Beijing Culture's operating income from the box office of this film is about 60 million yuan to 65 million yuan. As usual, Dawan Entertainment, which ranks 6th in terms of production, has less revenue than Beijing Culture. In other words, if the total box office of "Hello, Li Huanying" reaches 5 billion yuan, Jia Ling's company's revenue will not exceed 120 million yuan.
However, there are also media reports that this time, Jia Ling should be able to get a larger remuneration (it is rumored that she was paid 50 million in "Hello, Li Huanying"), split accounts, have a say in distribution, and add box office revenue in her new work. As well as Jia Ling's remuneration and director's commission for her new work, analysts said "Jia Ling's income this time is expected to exceed 200 million yuan."
Jia Ling said at the road show of "Hot and Spicy" that her next film "The Flowers Bloom" (recorded title: "War of Light") has entered the preparation stage. The film is co-produced by the original cast of "Hello, Li Huanying" and "Hot and Spicy" and is expected to star Jia Ling, Zhang Xiaofei and Yang Zi.
The registration information for "War of Light" released by the National Film Administration's official website shows that the film's registration unit is Wanda Film (Hainan) Co., Ltd.
The Spring Festival box office is expected to exceed brokerage expectations
Most of the Spring Festival holiday has passed. As of now, only two movies, "Hot" and "Flying Life 2", have exceeded 1 billion in box office. "Bear Bears: Reversal of Time" has also performed well. , the box office has exceeded 800 million yuan. In comparison, the box office of "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau fell short of expectations. As of press time, the box office revenue was less than 72 million yuan. The other two animated films "Bajie: The Lower World of the Canopy" and "Huang Pi: The God of Wealth Cat" also performed poorly, with the latter's box office revenue being less than 700,000 yuan.
China Merchants Securities said that the Spring Festival is one of the core schedules of the year. From 2013 to 2023, the top two films in the Spring Festival box office accounted for 60% to 80% of the box office in the period. It can be seen that the top of the Spring Festival period The aggregation effect is becoming more and more obvious, and the share of the back row is severely compressed.
From 2014 to 2023, the Spring Festival period has gone through 10 years, with more than 70 movies released and a total box office of more than 42 billion yuan. 2024 is the longest Spring Festival period in history, and the main box office production days are 2 days longer than in previous years. In its research report, Everbright Securities used the volume-price disaggregation method and the film box office aggregation method to estimate the box office situation. The comprehensive conclusion is that the box office for the Spring Festival in 2024 is expected to exceed 6 billion yuan.
Judging from the current box office performance, the box office of the 2024 Spring Festival movie is very likely to exceed the previous box office estimates of the brokerage. A film industry person told The Paper that the box office for the Spring Festival in 2024 can surpass the 6.758 billion yuan in 2023.
Lighthouse Research Institute predicts that the total box office for the Spring Festival in 2024 will be between 7 billion and 7.5 billion yuan. Chen Jin said that the six-day Spring Festival box office in 2023 accounted for 12.31% of the total box office for the year. The Spring Festival period in 2024 is eight days. If the full-year movie box office target in 2024 is 60 billion yuan, then 12% Calculated as a proportion, the box office during the Spring Festival will exceed 7 billion yuan.
The Paper reporter compiled the box office data of the Spring Festival stalls (New Year's Eve to the sixth day of the first lunar month) in the past five years. The 2020 Spring Festival stalls were canceled due to the new crown epidemic. The box office data from 2021 to 2023 were 7.822 billion yuan, 6.035 billion yuan, and 6.758 billion yuan respectively. billion, and the box office data in 2019 was 5.905 billion yuan.
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