The capital behind the Spring Festival stalls is even more undercurrent. "Beijing circle bosses" escorted Jia Ling, "Lao Mouzi" teamed up with capital "old gunners" to make money, the bosses behind Han Han ate up all the dividends, and the "nail households" during the Spring Fest

The capital behind the Spring Festival stalls is even more undercurrent. "Beijing circle bosses" escorted Jia Ling, "Lao Mouzi" teamed up with capital "old gunners" to make money, the bosses behind Han Han ate up all the dividends, and the "nail households" during the Spring Festival even made a lot of money... ....

Text | Financial Gossip Female Author: Shanye

· · ·

In the Spring Festival of 2024, it’s another “fight between gods”!

On the first day of the Lunar New Year, 9 films faced off head-to-head. Comedies accounted for half of the total, and the Spring Festival movies returned to the "comedy era". In order to get the top spot, the celebrity creators are all excited:

Jia Ling revealed that she successfully lost 100 pounds for the filming of "Hot and Spicy";

Shen Teng and Han Han co-starred in "Flying Life 2", shouting "Relax and relax again" "Back";

Shen Teng's old partner, Ma Li, transformed into a "mou girl" and became the heroine of "Article 20"...

The capital behind the Spring Festival stalls is even more undercurrent. move.

"Beijing circle bosses" escorted Jia Ling, "Lao Mouzi" teamed up with capital "old guns" to make money, the bosses behind Han Han ate up all the dividends, and the "nail households" during the Spring Festival even made a fortune in silence. .....

1.

/ "Beijing bosses" escorted Jia Ling,

"Financial genius"'s equity increased 18 times and left the market/

This year's Spring Festival, Jia Ling's self-directed and self-acted comedy has killed again A carbine.

As early as when "Hot and Spicy" was announced, Jia Ling revealed that she had successfully lost 100 pounds and "trained to look like a boxer" for the role. This ingenious operation made the film quickly reach the top of the hot search list and has been forwarded over one million times on Weibo.

▲The current Jia Ling (left)

In fact, "Hot and Spicy" is backed by "Tencent" capital. The main producer is Xinli Media, and other producers include China Literature Film and Television and Penguin Film and Television.

Xinli Media has a long history. "Beijing boss" Cao Huayi is the current chairman, "financial genius" Wang Ziwen is the CEO, and celebrities such as Chen Kaige, Hai Qing, Hu Jun, and Song Jia were also its shareholders.

▲ Cao Huayi

As the founder of Xinli Media, Cao Huayi was born in Beijing and graduated from the Literature Department of Fudan University. He is a famous Chinese producer and producer, with titles such as "Hello, Li Huanying", "Beijing Love Story" and "Celebrating More Than Years" Well-known film and television dramas such as "Ruyi's Royal Love in the Palace" and "Five-Star Hotel" were produced by him.

Cao Huayi is very low-key, but his wife Gai Lili is very familiar to the audience. She once played Miss Bao in the TV series "Fortress Besieged" and won the "Golden Fairy" award for the TV series "Son of the Earth", becoming a goddess in the eyes of many viewers. After becoming the proprietress of Xinli Media, she transitioned behind the scenes and became a producer.

▲Gai Lili

And Cao Huayi entered the film and television industry quite early. When Cao Huayi graduated from Fudan University, he first devoted himself to book editing and publishing, and often asked writers for manuscripts. Before the turn of the millennium, Cao Huayi entered the field of film and television drama production.

Around 2006, Meijin Film and Television, the predecessor of Xinli Media, had just been established. It was initially a small company with a registered capital of 1 million yuan, with Cao Huayi and Cao Yang each holding 50% of the shares.

At that time, Wang Ziwen (not the actor Wang Ziwen who starred in "Ode to Joy") graduated from Macquarie University in Australia with a major in financial accounting, and then returned to China to start a business, and became a partner with Cao Huayi.

In 2010, Wang Ziwen invested 480,000 yuan to acquire 48% of Cao Yang's equity, becoming the company's second largest shareholder and serving as CEO and president. In 2011, the company changed its name to Xinli Media. The following year, the company increased its registered capital to 165 million yuan, with Cao Huayi and Wang Ziwen contributing 54.07 million yuan and 45.6 million yuan respectively.

▲ Wang Ziwen

From 2012 to 2017, Xinli Media failed in its A-share IPO three times. However, as a leading film and television production company, its valuation has increased significantly, creating many "myths of instant wealth."

First, in 2013, "financial genius" Wang Ziwen sold 27.64% of her equity to Enlight Media for 829 million yuan because she wanted to immigrate. At that time, Xinli Media was valued at more than 3 billion.

In just three years, after the value of his equity increased by 18 times, Wang Ziwen successfully cashed out more than 700 million and resigned from the position of director and general manager.

But she didn't expect that Xinli Media would become more and more valuable. Just four years later, in 2018, Enlight Media sold its Xinli shares to Tencent for 3.3 billion yuan, making a huge profit of 2.4 billion yuan. Based on this calculation, Xinli Media was valued at more than 12 billion yuan at the time.

Immediately afterwards, in August of the same year, the "Tencent-based" China Literature Group announced that it would acquire Xinli Media for no more than 15.5 billion yuan. Among them, China Literature paid 5.29 billion yuan in equity to Tencent and 10.21 billion yuan to Xinli’s management. In half a year, Xinli Media added another 3.5 billion in value.

But this is conditional. When it was acquired by China Literature, Xinli Media signed a gambling agreement and promised that its net profit from 2018 to 2020 will be no less than 500 million yuan, 700 million yuan, and 900 million yuan respectively. However, the performance bet was not completed in the first two years, and the two parties re-signed a five-year bet agreement, lowering the annual net profit requirement.

In 2020, Xinli Media finally completed its bet and achieved a net profit of 407 million yuan. In 2021, it achieved a net profit of 530 million yuan, and hit movies such as "Qing Yu Nian", "Sister-in-law" and Jia Ling's "Hello, Li Huanying" The works are all indispensable.

During the 2021 Spring Festival, the comedy "Hello, Li Huanying" directed by Jia Ling raked in 5.413 billion yuan at the box office, winning the Spring Festival box office crown. Jia Ling suddenly became the most popular director in the film industry.

Now "Hot and Spicy" is making a comeback, and the script continues to be written by Sun Jibin, the screenwriter of "Hello, Li Huanying". From the plot point of view, "Hot" continues the comedy style of laughter and tears, starring Jia Ling, Lei Jiayin, Zhang Xiaofei, Sha Yi, etc.

Jia Ling has also turned into capital. She holds 65% of Dawan Entertainment and ranks as the fifth producer of "Hot and Spicy". In view of the success of "Li Huanying", the new film is likely to see higher remuneration and revenue sharing. It is estimated that its revenue will exceed 200 million yuan.

2.

/ Ma Li and Zhao Liying became "Mou Girls",

"Lao Mouzi" and the capital veteran made a lot of money/

This year, "Lao Mouzi" returns to the Spring Festival, and also brings a comedy film "The Second Ten Articles.

Let’s start with a little trivia: Before 2022, Zhang Yimou had been filming for nearly 40 years, but he had never made a Spring Festival movie. On the contrary, Feng Xiaogang tied up with Huayi and dominated the Spring Festival comedy movies.

However, things are changing. Beginning in 2022, Zhang Yimou first tried his best in a small way and entered the Spring Festival stalls for the first time with "Sniper"; in 2023, Zhang Yimou won the Spring Festival box office championship with "Man Jiang Hong", beating the science fiction blockbuster "The Wandering Earth 2". In the end, it topped the 2023 box office list with a box office of 4.544 billion yuan.

"Article 20" for the 2024 Spring Festival is also full of expectations. Needless to say, Zhang Yimou’s directorial skills and box office appeal are also starred by stars: Lei Jiayin, Ma Li, Gao Ye, Liu Yaowen, Zhao Liying, Zhang Yi, and Yu Hewei. They are all popular actors who have both strength and popularity. Ma Li, Zhao Liying and others are also popular actors. Once upon a time "looking for a girl".

And the capital power behind "Lao Mouzi" cannot be underestimated.

In fact, Zhang Yimou has always been supported by "financiers". He has worked closely with Zhang Weiping's New Picture Pictures and Zhang Zhao's LeTV Pictures, which is called the "Two Pictures" and "New Two Pictures" era.

In 2018, Huanxi Media signed a contract with Zhang Yimou and offered "Lao Mouzi" generous conditions: 150 million shares + 100 million creative funds. However, in recent years, Huanxi Media has only invested in Zhang Yimou's "One Second" and "Man Jiang Hong".

Now, Zhang Yimou is deeply tied to Enlight Media. Zhang Yimou's three Spring Festival movies all have Enlight Films. Enlight Pictures is the main producer and distributor of "Sniper" and "Article 20", and is also a participating producer of "River Red".

Guangguang Media’s boss is Wang Changtian, who graduated from the Journalism Department of Fudan University. When Wang Changtian first started his business, Enlight Media quickly became the leader in entertainment reporting with phenomenal programs such as "Music Chart" and "Entertainment Weekly".

▲王长田

In 2006, Wang Changtian entered the film field and started his second entrepreneurial venture. He produced "Love Is Not Blind", "囧" and "The Return of the Great Sage", breaking word-of-mouth and box office records time and time again. In 2019, Enlight participated in the production of "Nezha", which suddenly raised the box office ceiling of domestic animated films to an incredible 5 billion yuan.

During the Spring Festival period from 2021 to 2023, Enlight Media's "The Crowd", "Sniper" and "Deep Sea" were initially crushed in the film schedule, but later relied on word-of-mouth to turn things around.

In the past few years, "Lao Mouzi" has teamed up with Wang Changtian, the capital "veteran", and has made a lot of money:

In 2022, Enlight Media achieved revenue of 754 million, and Zhang Yimou's "Sniper" contributed the highest revenue first place. "Sniper" was released for 35 days, with a cumulative box office revenue of approximately 580 million yuan, generating revenue of approximately 185 million to 205 million yuan for Enlight Media.

During the 2023 Spring Festival, Zhang Yimou's "A River Red" contributed 63 million to 70 million yuan in revenue to the company only 7 days before its release. At that time, the cumulative box office of "A River Red" was about 3 billion yuan. Based on this calculation, "Man Jiang Hong" brought a total revenue of more than 100 million yuan to Enlight Media.

During the National Day holiday in 2023, "Sturdy as a Rock", controlled and distributed by Enlight Pictures and directed by Zhang Yimou, won the box office championship. The film was released for 11 days, with a cumulative box office of approximately 998 million yuan, generating revenue of approximately 300 million to 340 million yuan for Enlight Media.

based on this calculation, Zhang Yimou's works in the past two years have generated a cumulative revenue of at least 500 million yuan for Enlight Media.

Especially in 2023, with the support of Zhang Yimou's two box office champions, Enlight Media also successfully turned a profit. At the end of January 2024, Enlight Media released a performance forecast. In 2023, the company will achieve a total box office of approximately 8.46 billion yuan, and it is expected to achieve a net profit of 410 million yuan to 510 million yuan.

Now, Zhang Yimou has returned with the comedy "Article 20", which is regarded as the favorite to win the box office championship during the 2024 Spring Festival. This time, he and Wang Changtian will make a fortune again?

3.

/ The big boss behind Han Han ate up all the bonuses,

"Nail households" in the Spring Festival stalls quietly made a fortune? /

"Flying Life 2" directed by Han Han is also regarded as the "dark horse" of Spring Festival comedies.

Today's "Flying Life 2" is full of "content". Shen Teng continues to play the down-and-out racing driver Zhang Chi, and comedians such as Yin Zheng, Fan Chengcheng, and Sun Yizhou have also joined the cast.

The capital behind "Flying Life 2" is still the combination of Tingdong Pictures + Bona Pictures. Tingdong Pictures is a company established by Han Han in 2015. Han Han currently holds 51.56% of the shares. Tingdong Pictures' second and third largest shareholders, Alibaba Pictures and Bona Pictures, have also appeared in Tingdong Pictures' works many times.

The boss of Bona Pictures is none other than Yu Dong, who is in the spotlight. As early as 20 years ago, Yu Dong had almost monopolized the distribution of Hong Kong films in the mainland. Co-produced blockbusters such as "Infernal Affairs III", "Two Heroes" and "Initial D" have all brought huge financial resources to Bona.

In the past few years, Yu Dong has repeatedly hit the Spring Festival stalls, reaping all the dividends from movies with main themes. During the 2018 Spring Festival, Bona Pictures' "Operation Red Sea" counterattacked and took the top spot with a box office of 3.651 billion yuan. It also broke the Spring Festival box office record held by "Mermaid".

During the 2022 Spring Festival, Bona, as the main producer of "Changjin Lake: Shuimen Bridge", easily won the box office championship of the schedule, and broke the box office record of "Operation Red Sea" with a box office of 4.062 billion yuan.

In the 2023 Spring Festival, the movie "Unknown", controlled by Bona and starring Tony Leung and Wang Yibo, had a final box office of 931 million yuan. It was not as good as "Lao Mouzi"'s "Man Jiang Hong", "The Wandering Earth 2" and "Deep Sea" at the box office. movie, but still broke several records.

Nowadays, comedy films competing with "Flying Life 2" include "Mr. Red Carpet" with the aura of "famous director + star". When "Mr. Red Carpet" was announced, it proposed the concept of "elegant comedy" and also pointed out the "three no's" of the film: it is not a gossip film, it does not use hilarious jokes, and it does not involve family fun.

"Mr. Red Carpet" is directed by Ning Hao and stars Andy Lau.This is the second collaboration between Andy Lau and Ning Hao 17 years after the movie "Crazy Stone" was released.

The capital behind "Mr. Red Carpet" is Huanxi Media, Ning Hao's Bad Monkey Pictures, and Andy Lau's Stupid Kid Pictures. Among them, Huanxi Media is a Hong Kong-listed company, and Ning Hao is also one of the co-founders. As early as 2015, he founded Huanxi Media with Xu Zheng, Dong Ping, and Xiang Shaokun.

is one of the most popular TV shows during the Spring Festival. This year, "Bear Infested" is coming again. 2024 is the 10th time that the "Bear Bears" series will meet the audience during the Spring Festival. The tenth anniversary theme song rushed to the charts after it was released, and also triggered a wave of "memory killings": It turns out that "Bear Bears" has been with us for ten years. .....

Although its presence is not strong, "Bear Bears" has been quietly making a fortune. Maoyan Professional Edition shows that during the Spring Festival period from 2018 to 2023 (excluding 2020), the box office of the "Bear Bears" series was 605 million yuan, 717 million yuan, 595 million yuan, 977 million yuan, and 1.495 billion yuan respectively.

As a player with a very stable return on investment, "Bear Bears Reversal of Time and Space" has been favored by many capitals. The producers include Huaqiang Fantawild, Hengdian Film and Television, China Film, Tianjin Maoyan, Wanda Film, Ruyi Pictures, etc. .

It is worth noting that in addition to "Bear Bears", Chinese films also participated in the production and distribution of four Spring Festival films, "Hot and Furious", "Article 20", "Flying Life 2" and "Let's Shake the Sun Together", becoming the 2024 The big winner in the Spring Festival stalls this year.

In 2024, comedies will be concentrated in the Spring Festival, which also makes the outside world quite optimistic about the box office.

Because comedies are good at creating a happy atmosphere, they can easily win the box office crown. In the 10 years from 2013 to 2023 (except 2020), the box office champions during the Spring Festival for 6 years were comedies, such as "Journey to the West: Conquering the Demons", "Mermaid", "Detective Chinatown 2", etc.

In 2023, the total box office of Chinese movies will reach 54.915 billion yuan. Today, some organizations predict that the box office in 2024 will exceed 60 billion yuan. Everbright Securities stated that the box office in 2024 is conservatively estimated at 54.93 billion yuan, neutrally estimated at 58.88 billion yuan, and optimistically estimated at 63.01 billion yuan.

Nowadays, comedies are in the spotlight during the Spring Festival, and a lot of capital is involved. Some are destined to be happy and some are sad. Which movie are you more optimistic about?