According to Beacon Professional Edition data, as of 14:47 on February 12, the total box office (including pre-sales) of the 2024 Spring Festival period (February 10-February 17) exceeded 3.2 billion yuan, and " Hot and Hot" ", " Flying Life 2" and " Bears Infested·Reverse Time and Space " are temporarily among the top three box office releases. During the Spring Festival this year, the Shanghai Film Bureau launched the 2024 Spring Festival preferential movie viewing activity of “Watching Movies with Joy and Celebrating the New Year in a Lively Way”, giving citizens a cultural red envelope with an immediate discount of 30 yuan per movie ticket. As of February 11, just three days after the event started, a total of more than 5 million yuan in subsidies had been distributed, and more than 170,000 viewers had enjoyed movie viewing discounts.
Lighthouse Professional Edition
The average ticket price is 57 yuan, and the theater is very popular
Watching movies during the New Year has become a new folk custom during the Spring Festival. On the first and second days of the Lunar New Year, more than 1.3 million Shanghai residents went to the cinema, making it the city with the largest number of moviegoers in the country.
Compared with the extremely high number of passengers, the average ticket price of 57 yuan is the lowest in recent years, nearly 6 yuan lower than the average ticket price in Beijing. Thanks to the various preferential movie viewing activities launched by the government and enterprises, many viewers said that compared with the high ticket prices of one hundred yuan during the Spring Festival in the previous two years, the ticket prices for this year's Spring Festival are quite affordable. If various discounts are included, , even cheaper than usual movies. The low-price and high-quality movie-watching experience attracts more citizens to go out of their homes and into the cinema, thus prospering the business district.
In addition to the government funding for this Spring Festival movie viewing discount, Taopiaopiao, Shanghai Film, Wanda, and Xingyi have all allocated funds at a 1:1 ratio. Ye Hua, general manager of Wanda Film Management's Shanghai region, said that corporate investment and profit sharing not only support government policies, but also stimulate the subjective initiative of the companies themselves. At present, in addition to promoting through its own apps, public accounts, and theater locations, Wanda Cinema has also coordinated with all shopping malls where the movie theaters are located to promote discounts on large screens and elevator screens offline. This kind of publicity is unprecedented. The Shanghai market has lived up to the trust of enterprises. Among the top ten theaters in the city, 7 theaters owned by Wanda Film Group and 2 theaters owned by Xingyi Film Group accounted for 20% more passenger traffic than last year. Many cinemas have become the hottest and most popular stores in shopping malls, exerting a great drainage effect on the business district.
Shanghai launches Spring Festival discount movie viewing event
Shanghai launches Spring Festival discount movie viewing event
Shanghai’s production results are outstanding
According to Beacon Professional Edition data, as of 13:16 on February 12, the number of moviegoers during the 2024 Spring Festival exceeded 59.6 million. The average ticket price is 51.3 yuan, which is significantly lower than the same period last year. "It's Hot", "Flying Life 2", "Bear Bears Reversal of Time" and "Article 20" all have box office of more than 400 million yuan. Among them, "It's Hot" performed the most eye-catchingly, with the cumulative box office exceeding 1 billion yuan. On the second day of the Lunar New Year, the box office counterattacked and reached the top. It ranked first in box office, number of shows, attendance, and attendance rate in a single day. According to Beacon Professional AI box office forecast, the final box office of "Hot and Spicy" is expected to exceed 4 billion yuan. According to Chen Jin, a data analyst at
Lighthouse Professional Edition, the top four box office films, "Hot and Furious", "Flying Life 2", "Bear Infested: Reverse Time and Space" and "Article 20", together contributed 95.9% of the market's box office. These four films The core audience of the film is somewhat differentiated. The female audience of "Hot" and "Article 20" accounted for nearly 70%, while the proportion of male audiences of "Flying Life 2" was significantly higher than that of other Spring Festival films, and "The Bear" "Infested: Reversing Time and Space" has the most prominent audience of people over 40 years old, " Mr. Red Carpet " has the most prominent first-line audiences, and " Let's Shake the Sun Together " has the largest proportion of young viewers under 25 years old. protrude.
This year’s Spring Festival has been full of excellent films. Three films, "Hot and Furious", "Flying Life 2" and "Let's Shake the Sun Together", scored as high as 9.6 on Taobao.com, and "Article 20" and "Bear Infested: Reverse Time and Space" also scored 9.5. points, 4 films have Douban scores of 7.9 or above, which shows that both ordinary viewers and movie fans generally recognize the quality of this year's Spring Festival films.In terms of ticket buyers, compared with the performance in the first two days of the Spring Festival, this year’s Spring Festival has continued the trend of continued decline last year. The box office share of third- and fourth-tier cities has increased again from 50.2% last year to 53.7%. Female audiences have continued to decline after last year’s Spring Festival. , May Day, and summer movies have once again become the main force in popular schedules. Female viewers account for more than 60%. At the same time, the proportion of family viewing has also increased significantly. The proportion of three or more people watching movies together has increased significantly from 19.4% last year. 27.0%, the top two movies "Hot and Furious" and "Flying Life 2" both have a multi-viewer ratio of close to 30%, making outstanding contributions.
It is worth mentioning that the three "Shanghai-produced" films, "Flying Life 2", "Let's Shake the Sun Together" and "Mr. Red Carpet", performed well during the Spring Festival. The box office of "Flying Life 2" exceeded 750 million yuan in the two days after its release. It ranked first in the ratings on mainstream film platforms such as Douban, Maoyan, and Taopiaopiao. It leads the Spring Festival season in word-of-mouth. The audience exclaimed, "It has enough sparkle and laughter. The special effects are good”. "Let's Shake the Sun Together" and "Mr. Red Carpet" were still recognized by the audience even though the theater scheduling rate was not as good as the first movie. Among them, "Let's Shake the Sun Together" deeply moved the audience who walked into the theater with its depiction of the true love between seriously ill young people. It is expected to have a box office counterattack during the subsequent Valentine's Day period and become a dark horse in the Spring Festival; "Red Carpet" "Mr." continues director Ning Hao's absurd realistic comedy style, using the film and television industry as an entry point to explore the topic of "communication and trust", and is loved by professional audiences.
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