The film market during this year's Spring Festival is indeed extremely hot. However, compared with previous film markets, this year's film market clearly presents a different atmosphere. Last year, there were only a few dominant players, but this year, a hundred flowers bloomed.

The film market during this year's Spring Festival is indeed extremely hot. However, compared with previous film markets, this year's film market clearly presents a different atmosphere. Last year, there were only a few dominant players, but this year, a hundred flowers bloom. Among them, this time Jia Ling definitely won again.

Why do you say that?

In fact, netizens definitely know which movie is the most popular this year. It is naturally Jia Ling's " hot ", and the biggest tipping point is not the movie itself, but as the director and protagonist. Jia Ling actually managed to lose 100 pounds. This topic is undoubtedly very attractive.

What you need to know is that netizens should be very aware of how fat Jia Ling is. But this time it was actually said that Jia Ling successfully lost 100 pounds for this movie. Can such a selling point not be popular?

Not to mention that the crew of the movie "Hot and Spicy" really understands marketing. Just after the movie was finalized, they began to use the topic "Jia Ling lost 100 pounds" as a successful promotion. This undoubtedly made countless netizens feel It’s unbelievable. After all, we all know how difficult it is to lose weight, and we still managed to lose 100 pounds and build muscles. This will indeed make many netizens very interested in the movie "Hot and Spicy". I think To successfully verify whether Jia Ling has really succeeded in losing weight, undoubtedly she can only go to the cinema to verify.

Those netizens who have watched the trailer of "Hot and Spicy" are undoubtedly more interested. For example, in the trailer, the extremely slender back is highlighted, which undoubtedly aroused the interest of many netizens.

Although the "Hot and Spicy" crew's appetizing approach attracted many viewers, a large number of netizens also felt extremely indifferent to it, and even felt disgusted. Here are some wonderful comments from netizens:

"To be honest, movies nowadays are hard to watch. The main reasons are poor plots and poor acting skills. They use the low-level taste of Chinese people to make money for the sake of box office. Fortunately, there are many big grievances."

"Everyone is so obsessed with Jia Ling who has lost weight. Do you want to read it?"

"The same people speculated on the previous part and speculated on this one"

"A movie can actually whet the audience's appetite by relying on the protagonist to lose weight. It is simply a miracle!!!

Indeed, these netizens' worries are not unreasonable. Really excellent movies cannot always rely on some gimmicks to gain traffic. Indeed, Jia Ling can lose 100 pounds in a short period of time, which can still inspire the struggle of countless netizens who want to lose weight, but she is afraid that capital will cut off our vast majority by relying on this alone. Common people's leeks, in the end they lost money on movie tickets and wasted time.

But the fact is that the movie "Hot and Spicy" has only been released for 3 days, and the box office has already reached 1.047 billion. Some people on the Internet have already estimated However, the box office of "Hot" is likely to maintain 2.8 billion or even higher. Such a box office is undoubtedly very scary. What's more important is that "Hot" is the second work directed by Jia Ling, the first "Hello, Li Huanying" is already a super hit, and "Hot and Spicy" is also full of gains.

Also ranked after "Hot and Spicy" are Shen Teng's "Hyper Speed ​​Life 2" ", the three-day box office reached 963 million, followed by "Bear Bears: Reverse Time and Space" with 590 million, followed by the great director Zhang Yimou's " Article 20 ", with a box office of 438 million.

There is something else to mention The Douban score of "Hot and Spicy" is 7.9, which is still very good.

In fact, viewers who have watched "Hot and Spicy" generally gave great praise. Jia Ling's sudden weight loss is indeed a marketing hot spot. But the quality of the movie itself is also quite good.

The first half and the second half of "Hot and Spicy" are completely opposite stories. In the first half, Jia Ling showed decadence, while the second half is indeed passionate and inspirational. Many The audience even shed tears at the end of the movie. After the movie ended, many viewers were reluctant to leave. It was obvious that they had complete empathy.

No limits, hard work, withstanding the temper of scolding, doing things that others dare not think of, and going further and further on the road of being undefined. Life, no matter what you encounter, should always be hot! !