Although this year’s Spring Festival was predicted to be a slow year by many people before it started, the competition among several films is quite fierce. Since each has some shortcomings and the lineup is relatively luxurious, it is difficult to see whether they can make a good start in the early stage. The most important question for every film. Over the years, word-of-mouth has also affected the box office performance of each film. Recently, the Spring Festival ratings were released, and I didn't expect that there were so many high-ratings.
First of all, the second part of "Flying Life" shot by Shen Teng and Yin Zheng et al. is the highest rated during the Spring Festival this year. As a sequel to the first part, many people said that the plot quality of the second part is Surpassed the first one. Therefore, in the scoring, " speeding life 2" also ranked first with an excellent score of 8.2. You must know that the score of the first part was only 6.9 points.
Some people say that the combination of Shen Teng and Yin Zheng this time is very simple, one is responsible for comedy and the other is responsible for racing. This year's Spring Festival release "Flying Life 2" is already a movie that many people are optimistic about, and coupled with the current reputation, it has not held back. It is basically certain that "Flying Life 2" will be either one or two at the box office during the Spring Festival.
The second rated film is " Article 20 " directed by Zhang Yimou. Coincidentally, this film also ranks second on the want-to-watch list. Does this mean that the audience's vision is becoming more and more sophisticated nowadays? More accurate? The opening score of 8.0 is a very good result for national director Zhang Yimou. Coupled with the performances of veteran actors such as Ma Li, Zhao Liying and Lei Jiayin, this film is also in the first echelon before release.
However, before Zhang Yimou's films were released, Xiao Ba once said that Zhang Yimou's films in recent years have not been recognized by theaters, and the early screening rate was not high. This time is no exception. In the early stage, when the number of people who wanted to watch it ranked high, the film scheduling rate was completely inferior to "Flying Life 2" and "Hot and Spicy".
But now the trend after its release seems to be even worse. With high ratings, the film schedule of "Article 20" continues to be assigned to "Hot and Furious" and "Flying Life 2", and even the film schedule of "The Bear" It has surpassed "Article 20", and judging from the current attendance rate of "Bear Bears", the film schedule may increase in the future. The low attendance rate of "Article 20" has also led to the continued decline in the film schedule. Typical success but no success.
What has been discussed from beginning to end this year is Jia Ling 's "Hot and Spicy". During the promotion period, Jia Ling used her body figure to arouse curiosity, and she appeared in public during the screening, which even detonated the content. Entertainment has allowed many people to see how inspiring Jia Ling can be. In fact, according to Jia Ling's popularity, the fat on her body can be converted into box office, it just depends on when she wants to use it.
Today's Jia Ling, who has successfully lost weight, can be said to be the biggest topic during this year's Spring Festival. In comparison, the promotion of other films seems much bleak. This is why Jia Ling's film ratings are not as good as "Flying Life 2" and "Second Life". In the case of "Ten Articles", it is still the key to being able to reverse the situation and win the first place at the box office. It has to be said that Jia Ling is likely to win the box office championship during this year's Spring Festival due to her weight loss.
Compared with the scores of the previous three films, " Mr. Red Carpet " has a score of 7.0. Although it can be ranked fourth, the difference is quite large. The first three differences are all 0.2, while "Mr. Red Carpet" has a score of 7.0. 》 looks like it is directly falling behind. What's more uncomfortable is that although Andy Lau and Ning Hao have worked hard to promote the film for a long time, this film has been suppressed by the other three since the promotion period. Until now when the ratings are released, they still can't find a breakthrough point.
If this continues, "Mr. Red Carpet" may become the first popular film to be eliminated during the Spring Festival this year. It can also be seen here that although Andy Lau has a good reputation, his box office appeal is really not there now. It lacks topics and hype, and it is difficult to Let "Mr. Red Carpet" become the audience's first choice, or even the second or third choice.
Among them, the animated film "Bear Bears: Reversing Time and Space" still has no sign of being rated, but "Bear Bears" does not rely much on ratings to affect the box office, because in the children's track, the only ones available for the Spring Festival are After watching "Bear Bears", it is basically the most solid work every year and is not affected by various blockbusters. Even when the quality of blockbusters is poor, the "Bear Bears" series can even be said to be among the top three or two films during the Spring Festival.
After the ratings came out, the situation of this year's Spring Festival has basically become obvious. Although "Flying Life 2" has a higher rating than "Hot and Spicy", the 0.4 difference basically does not affect the box office competition. The rating of "Article 20" Not low, but due to the fact that the attendance rate has not been able to increase, and the ratings cannot really widen the gap with other films. As for "Mr. Red Carpet", it is a bit behind. Which film do you think is the best?
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