Jiachen At the beginning of the new year, Shanghai Xintiandi launched a month-long series of "Dragon Weaving Chords" New Year themed activities, weaving the prelude to the new year with Chinese creative arts and promoting the profound connotation of Chinese culture.
As a representative venue that embraces Shanghai’s urban spirit, Shanghai Xintiandi continues to explore innovative artistic expressions of local culture, blending Chinese and Western styles, using weaving as the main thread to connect the entire Xintiandi area, and providing consumers with opportunities through art installations, themed parades, community activities, etc. Provide diversified New Year experiences to further stimulate the vitality of the business district during the Lunar New Year and help build Shanghai into an international consumer center.
Dragon weaves chords, weaving modern oriental aesthetics in Shikumen
In the new year of Jiachen, Shanghai Xintian integrates modern oriental aesthetics into the cultural scene of Shikumen, letting the totem of the Year of the Dragon in traditional culture warm in every stitch of artistic expression. Happy new year. This time, Xintiandi joins hands with knitting artists and plant installation artists to jointly perform the "Dragon Roaring Heaven and Earth" Year of the Dragon themed installation at Xintiandi Fashion i Outdoor Plaza. For the first time, knitting art and plants collide across borders, and the warm pink tone is used to enhance the perceptual visual atmosphere. It is 8 The 3.5-meter-high dragon body is surrounded by intangible cultural heritage handmade "velvet flowers" that show the vitality and vitality of the beginning of the year.
calix The "There is a lot to surround" device on the exterior wall decorates the Xintiandi Shikumen building in the shape of a scarf, implying that softness surrounds longing, good luck, and happiness, allowing consumers to feel the strong New Year atmosphere in Xintiandi. The interweaving and integration of oriental creative arts and the warm winter in the city.
Long Yue New Gifts release the consumption vitality of the New Year
Xintiandi Houzhi Cultural Base releases the consumption vitality of the New Year, empowers the vitality of commercial spaces through rich Year of the Dragon themed activities, and stimulates citizens' enthusiasm for consumption.
On the first day of the Lunar New Year, a parade with the New Year theme of "Dragon Traveling in Heaven and Earth" was held to ring in the new year. Amid the sound of gongs and drums, consumers rode the dragon to bring good luck.
The fifth day of the Lunar New Year coincides with Valentine's Day. In addition to parades and red envelope benefits, plant installation artists will also launch a flower arrangement event at the "Long Yin Tiandi" installation. Flowers will be used as a medium to interact with the audience and give out sweet benefits. Let spring bloom.
In addition, during the festival, the "Xintiandi Meet" community will carry out more than ten activities, including calligraphy workshops, Lantern Festival lantern workshops, fragrance handicrafts, etc., linking various brands across the region to bring interesting products to consumers. New Year experience.
As a cultural and social destination, Shanghai Xintiandi combines traditional Chinese culture with multimedia technology to reinterpret the Chinese New Year of the Dragon Year of Creative Arts. Through a series of themed activities and rich welfare benefits, it promotes the integrated development of culture, business and tourism, activates the vitality of urban space, and boosts the vitality of the city. Urban consumption vitality.
Artist introduction
Xu You is a plant installation artist, a first-class ikebana and instructor, an American NGH certified art therapist, and one of the pioneers of domestic installation art performances. He has long studied contemporary plant plastic arts and constantly broadens and improves oriental humanistic aesthetics. With his vision and understanding, he draws inspiration from art therapy, modern dance aesthetics, and stage aesthetics, explores creative possibilities in different media and art fields, and becomes one of the first in the field of domestic installation art performance.
Hou Yucen Knitting artist, whose works have been published Shanghai Fashion Week won the China Fashion Design National Newcomer Award and was permanently collected by the China Silk Museum. He has collaborated with HKRI Taikoo Hui and other commercial groups and art spaces on many knitting installations. The work draws inspiration from nature and ethnic handicrafts, uses yarns of different textures to collide with ethnic fabrics, explores the possibility of knitting in lifestyle products and art installations, and creates new knitted products that integrate with the old times
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