As we bid farewell to the old and welcome the new, the Spring Festival Gala has been with the Chinese people for 41 years since it was launched in 1983. Watching the Spring Festival Gala has become the collective memory of the Chinese people. Therefore, the top stage of the Spring Festival Gala means unprecedented attention.
For enterprises, the CCTV Spring Festival Gala is the best opportunity to introduce themselves to Chinese people around the world. Every brand that appears in the Spring Festival Gala has been carefully screened. Throughout the development history of the Spring Festival Gala, the brands that appeared in the Spring Festival Gala, from the earliest watches and alcohol to later home appliances, mobile phones, etc., all reflect my country's consumption propositions at different stages.
Since home appliances entered thousands of households, home appliance consumption trends have always been iteratively updated around "technology". At present, new products that take technology as the core and revolve around scenario-based and convenient life models that can provide users with new life value have become the new favorites of consumers. Against this background, the development of the cleaning appliance industry represented by Stone Technology (688169.sh) has also entered a new stage of development. The market has grown rapidly and has become a high-profile "star category". Stone Technology’s floor scrubber appears on the Spring Festival Gala stage. This year, Stone Technology, as an industry leader, made a stunning appearance in the CCTV Spring Festival Gala sketch program "Can That Be the Same?" Taking advantage of the Spring Festival Gala IP, the a20 series of floor washing machines once again went out of the circle. It is not only a symbol of brand strength, but also the recognition of the brand concept of Stone Technology by hundreds of millions of viewers, fully demonstrating the technological and brand power of Stone Technology as a high-quality national brand.
Stone Technology's floor scrubber appeared on the Spring Festival Gala stage. Behind the jump in
's brand value lies Stone Technology's assessment of the situation, flexible development strategy, and long-term development foundation built on technological innovation. On the one hand, the company's development strategy of "deeply cultivating the domestic market and continuing to expand the global market" further opens up room for growth. On the other hand, with the vision of becoming the world's leading technological home appliance company, Stone Technology continues to adhere to technological innovation, enhance self-research capabilities, and build a own technology "moat".
The Year of the Dragon Spring Festival Gala seizes the communication high ground and leads the category value improvement
As we all know, the "Spring Festival Gala" has its own hot search characteristics, and every aspect is a "hot spot" of attention, and it has appeared on the world's largest cultural and artistic event The grand event has always been the focus of competition among major brands. To successfully appear on the Spring Festival Gala stage, high-quality product power, high-quality brand power and continuous innovation are necessary conditions.
The CCTV Spring Festival Gala in 2024 will be a leader in the field of clean appliances The author’s Stone Technology became the first brand in the industry to appear on the CCTV Spring Festival Gala. Before appearing on the Spring Festival Gala, as a national brand of floor washing machines, Stone Technology had already become a well-deserved reputation with its good product reputation, high-quality product quality and solid innovation strength. It is a national brand and has established a foothold in the global market.
In the CCTV Year of the Dragon Spring Festival Gala skit "Can it be the same?", the Stone Technology intelligent floor scrubber a20 series shined in front of the national audience. On major social media platforms On the Internet, topics such as "Same type of floor washing machine for the Spring Festival Gala" and "National floor washing machine for the Spring Festival Gala" quickly appeared in the circle. Many netizens said that my family's floor washing machine was used for the Spring Festival Gala, and it is full of technological capabilities.
The same type of stone washing machine for the Spring Festival Gala is intelligent. Floor machine a20 series
Spring Festival Gala, the same stone smart floor washer a20 series. It is understood that relying on its own technology accumulation, the a20 series has been comprehensively upgraded to meet users' needs for refined cleaning and self-cleaning, bringing users more meticulous The modern and diversified home cleaning experience has promoted the floor washing machine to enter the "deep cleaning 2.0" era.
In terms of refined cleaning, for low spaces such as the bottom of the bed and the bottom of the sofa that are prone to accumulation of dust, the Stone A20 series flat-lay washing machine The floor function can be perfectly solved; for sanitary dead corners such as corners, the left and right front three sides can be extremely close to each other, which greatly improves the cleaning coverage of the whole house, thereby achieving deep cleaning of the whole house. In terms of
self-cleaning, the Stone a20 series has added It has functions such as 60°C high-temperature sterilization roller brush and 5-minute full-chain speed drying. It also has a double scraper design on the side of the roller brush, which can effectively remove water stains while preventing hair from getting entangled, greatly improving the depth of the product. With the ability to clean, users can completely free their hands and enjoy a relaxing cleaning experience.
It is worth mentioning that while fully realizing technology iteration and solving the pain points of household cleaning scenarios, Stone Technology integrates its advantages in research and development, channels, supply chain, etc., and its pricing is also quite user-friendly. You know, the current market price of products that support both flat-bed cleaning and hot water self-cleaning is as high as 4,000 yuan, while the a20 series has achieved a price range of more than 2,000 yuan, which means that more consumers can enjoy the technological dividends.
Stone Intelligent Floor Scrubber A20 Series
However, Stone Technology’s promotion of “technological equality” in the cleaning field is not about “price reduction”, but the innovation of cutting-edge technology to create more efficient and high-quality products at low costs. , allowing more consumers to experience good products at affordable prices, this is the true value of technological equality.
The cleaning track is in a stage of strong development and growth, among which the market penetration rate of floor scrubbers is only 2%. According to the latest statistics from gfk, the current average number of floor washing machines per 100 households is still only 1.5, and the market still has huge room for growth. But for brands, using technology to create differentiated value is the key to success.
Relying on the high-quality life brought by its leading technology, Stone Technology has received praise from many netizens on the Spring Festival Gala stage, and once again used its strength to convey the power of Chinese brands to the world.
Technological innovation and production capacity are implemented to empower long-term development
In 2023, floor washing machines and sweepers will increase in volume at the retail end, becoming the main growth engine for cleaning home appliances.
Aowei Cloud Network data shows that in 2023, the retail sales of domestic floor washing machines were 12.2 billion yuan, a year-on-year increase of 22%, and the retail sales were 5.05 million units, a year-on-year increase of 45%; the retail sales of sweeping machines were 13.7 billion yuan, a year-on-year increase of 10%, and retail sales were 4.58 million units, a year-on-year increase of 4%.
In fact, floor washing machines have emerged since 2020 and have achieved high growth for three consecutive years. Last year, the scale reached 10 billion yuan. Sales in 2024 are expected to reach 14.3 billion yuan and sales reach 6.59 million units, which is expected to lead a new round of explosion in clean appliances. In just three years, the market size of
has soared from 70 million to 10 billion, an increase of more than 960%. The outbreak of floor washing machines is not accidental, but benefits from a deep understanding of user needs.
There is no doubt that in the floor washing machine industry, Stone Technology is the product manufacturer closest to users. This is due to listening to the voices of users and investing in research and development regardless of cost.
Stone Technology's R&D investment year-on-year data
Stone Technology's R&D investment year-on-year data From 2020 to 2022, Stone Technology's R&D investment in R&D expenses was 263 million yuan, 441 million yuan, and 489 million yuan respectively, and in the first three quarters of 2023, it had reached 448 million yuan. yuan, a year-on-year increase of 103 million. The continued increase in R&D investment has helped Stone Technology accumulate profound technical strength in the cleaning field.
Compared with competing products in the industry, Stone Technology's investment in R&D is far ahead. While operating income has increased significantly, the proportion of R&D investment has remained steadily increasing, and it continues to leverage high R&D investment to leverage technological breakthroughs.
In terms of supply chain and channels, Stone Technology is also constantly improving its competitiveness.
In 2022, Stone Technology invested 460 million in the construction of Stone Intelligent Manufacturing Factory. Currently, the number of employees in the factory has increased from the initial 35 to 1,800. The current overall production capacity can reach 100,000 units/month, and full production can be achieved. Delivery production capacity of 300,000 units/month.
As the industry moves towards "high quality" and "orderly", factories are in an increasingly critical position in the entire supply chain. "With the increase in technological innovation of sweeping robot products, the assembly process of products is becoming more and more complex, and there are more and more parts. In the supply chain link, the factory has also become the core part." Professionals have said that the supply chain is a rapid production For the developing logistics force, the self-built factory solves the "stuck" factors in the core manufacturing links.
's independent brand has entered overseas markets, and its growth resilience highlights the continuous iteration of
's innovative technology in floor scrubbers. It has a deep insight into consumers' pain points and accurately launches innovative products around the pain points. Stone Technology has quickly occupied a place in the industry.
Aowei Cloud Network data shows that in 2023, domestic online sweeper market sales will increase by 4% year-on-year, and the share of stone brands will increase to 24% (+3pct), corresponding to sales growth of 17% year-on-year; in a single quarter, in 23q4 The online industry sales of sweepers returned to double-digit growth (+11%), with sales increasing by 17% year-on-year, of which the stone brand's sales share increased to 23%, and sales increased by 35% year-on-year, of which sales increased by 38%, both Prices fell year-on-year.
Against the background of consumption upgrading, the market potential of cleaning appliances is huge. Sinolink Securities pointed out in a research report that the penetration rate of sweeping machines in most countries is still at a low level, and the improvement of product capabilities will help the penetration rate of overseas sweeping robots to rapidly increase. Taken together, the global sweeping robot market space is about 45.44 million units/year. Compared with the sales volume of 11.96 million units/year in 2022, there is still 280% room for growth.
As the "leader" in the field of sweeping robots, Stone Technology was also the first to see the prospects of overseas markets, and was quick to seize the dividend period and achieve rapid growth in overseas markets. From 2019 to 2022, Stone Technology's overseas market revenue was 581 million yuan, 1.868 billion yuan, 3.364 billion yuan, and 3.483 billion yuan respectively, and its business proportion also increased from less than 14% in 2019 to 52.54% in 2022, becoming The main area of revenue.
According to Mojing Data and Open Source Securities data, in Q1 2023, the export sales of Stone Technology’s products in Europe, North America, and Asia-Pacific accounted for 48.2%, 19.0%, and 32.8% respectively; even in the hellish U.S. market, Stone Technology 800 The market share of high-end products priced above US dollars has reached 57%, leading the leading overseas brand iRobot.
Benefiting from the rapid growth of overseas markets, Stone Technology's performance in 2023 has recorded a significant improvement. On January 23, Stone Technology released a pre-performance announcement, predicting a net profit of 2 billion yuan to 2.2 billion yuan in 2023, a year-on-year increase of 68.99% to 85.89%. Behind the strong growth of
, the development trend of "globalization" of Stone Technology has quietly begun. It should be pointed out that at present, the overseas market of clean appliances is in a period of steady development, and the overseas story of Roborock Technology will continue to be written. As the globalization process of Stone Technology is getting better, an international brand leading the world in clean appliances is being formed.
And this time on the Spring Festival Gala, for Stone Technology, labels such as "Appearing on the Year of the Dragon Spring Festival Gala", "Recognized by CCTV", "National Floor Washing Machine Team", "National Brand" will gradually deepen users' understanding of the brand and Product awareness. Whether it is public familiarity, product experience, or behind-the-scenes quality traceability, consumers will continue to feel the value brought by "technological equality." In the future, Stone Technology will use this as a new starting point to accumulate brand potential and release brand value. It will keep pace with the times and users, continue to improve product capabilities, and create a better quality life for the people.
This article is an exclusive manuscript of Observer.com and may not be reproduced without authorization.
-
-
-
-
-
-
-
-
-
-