"Double Tall Tires" video about the Spring Festival Gala
Screenshot of Dai Yueli's video
Chen Zhiwei and Liu Hao
Before New Year's Eve, there was a craze on the Internet for making "Spring Festival Gala" videos. Many bloggers and Instagrammers began simulating the "Spring Festival Gala" in exaggerated and entertaining ways early on, speculating on Internet memes that might be selected for the Spring Festival Gala this year. Many videos have more than 10 million views individually.
In addition to "motivating topics", young people also edited a "homemade Spring Festival Gala" program, which attracted many likes from netizens. Behind the young people's "self-entertainment" around the theme of the Spring Festival Gala, young bloggers said that this move is to express their expectations for the high-quality language programs of the Spring Festival Gala, and hope that there will be more down-to-earth performances and contemporary footnotes on the stage.
Internet craze
"Title-based" Spring Festival Gala has become a big fun
"My name is Baiyun, my name is Heitu, I am 71, I am 75, I am a chicken, I am a tiger." In the 1999 Spring Festival Gala, the classic lines in Song Dandan and Zhao Benshan 's sketch " Yesterday Today Tomorrow " are still talked about today. The names of the protagonists of the
skit, "Baiyun" and "Black Earth", once became "hot words" on the Internet, and soon spread from the Spring Festival Gala stage to the Internet space, and then were widely circulated.
In recent years, with the development of the Internet, some hot Internet memes appeared on the stage of the Spring Festival Gala. For example, complaints about the clothes worn by Yue Yunpeng and his partner Sun Yue at the 2023 Spring Festival Gala are like "double-door refrigerators" is a classic example.
As this craze spreads, this year, betting on which Internet memes will be adopted by the Spring Festival Gala has become a great fun for young people.
In addition, bloggers also produced the "creative formula" for the Spring Festival Gala sketch: "jingle + misunderstanding + hot Internet words + resonance points + conflict resolution + sensationalism + making dumplings together."
"My son is 28 this year and has not yet started a family. , If you are still single this year, you will never want to enter this house again." This is a "topic" sketch created by the blogger "Qingdao Auntie Zhang Daxia". In the sketch, the actor playing the father dances while acting, interspersed with Internet hot words such as "Hakimi" and "dinosaurs fighting wolves". This formula is also used in the series of skits "This Spring Festival Gala, You Will Definitely See..." created by
blogger "Double Tall Tire". "There is no holiday on New Year's Eve. It's really embarrassing for my son to work overtime. All the plans and reports are not completed. I think he is looking for scolding..." In order to communicate with his son without a generation gap, his father learned some hot Internet memes in advance - "i人" "Who in the family understands?" "Conspicuous bag." But their son hasn’t had a holiday yet on New Year’s Eve, so his parents decided to go to their son’s work to make dumplings with everyone.
Netizen original
self-made sketch that refines the "program formula"
Gao Ming and Gao Yue, who were born in 1998, are the managers of the account "Two Tall Tons". This twin duo is the first creator on the short video platform to produce a "topic" skit for the 2024 Spring Festival Gala. Currently, their account has been updated with 45 original short videos related to the Spring Festival Gala sketches.
As professional comedians, the Gao Ming and Gao Yue brothers usually focus on offline performances. Initially, I made the video to complain about the "not-so-funny" memes from the Spring Festival Gala. Unexpectedly, fans kept urging me to update the video, and it got out of hand.
"Double Tall Tire"'s videos about the Spring Festival Gala basically adopt the classic "program formula". The more interesting design is the sentence "Okay", which is a "special" skill that interrupts everything.
"This is something we deliberately designed." Gao Yue explained, "Because many sketches involve quarreling in the front, and then suddenly reconciled after the quarrel, and then misunderstandings occurred again. 'Okay' can resolve all conflicts." ."
In Gao Yue's view, everyone likes to tease it, which is regarded as the iconic design of "double high tires". On the
network, the skit "Making Dumplings and Smashing Dumplings" by the twin brothers has also been widely imitated. The two men only said the line "dumplings, dumplings, dumplings, dumplings" in a cadence, then walked to the center of the stage and began to greet the audience with New Year greetings.
Immediately afterwards, the two began to argue. When their emotions reached their peak, the sound of "dumplings" turned into crying along with the sensational background music. In the end, the conflict was resolved. The three of them made the action of "making dumplings" and ended it neatly. end.
@Guo Zhengting, a 2021 broadcasting and hosting art major at Communication University of China, was deeply moved after seeing the video of "twin twins".
He and his roommates specially found Chinese-style costumes for the performance, used a thermos as a prop, and carefully styled their hair before officially starting filming.
A skit without lines, "Ah Oh Ei", was born in this way.
"There is not a word, but there is no obstacle to understanding." Netizens said that the essence of this formula is a fixed emotional process, which does not require specific language. Even if the entire line is just a dummy word, the protagonist in the video can fully interpret a Sketch.
"The entire video was shot eight or nine times, and by the end my voice was so hoarse that I couldn't even sing." Since there was not a single word in the entire video, the volume and tone of voice could only be used to reflect the direction of the sketch's plot. The two of them,
, made changes while filming and continued to work together to complete the filming. Currently, this video has received nearly 3 million views.
After watching the topic-focused videos of major bloggers, netizens lamented: "5G network is fast, so watch the Spring Festival Gala programs in advance."
I am "addicted to directors"
I like the Spring Festival Gala and want to be "close to the Spring Festival Gala"
In addition to "prescribing topics" "For language programs, there are also bloggers who have planned the overall program, from the configuration of the host, to the matching of opening singers, sketch actors, and the order of appearances, etc., they are planned one by one.
bloggers have developed a "directing addiction", and the topic "Spring Festival Gala director is already sweating" quickly became a hot search list.
is not satisfied with "betting on questions" in the forward direction, and bloggers have also started "betting on questions". The video "Let's Sweat, Director" shot by
blogger Dai Yueli (@callme李哥) shows the reaction of the Spring Festival Gala program crew after seeing the "title-promoting" video. "My family, who knows? This year's netizens are too ruthless and their bets are really accurate. Seeing that there is no script anymore, if they continue to do such damage, my position as director will not be stable..." In the video, the director team The "sweating" state was vividly interpreted and won unanimous praise from netizens.
Some netizens commented, "Of all the bloggers betting on the Spring Festival Gala, only my sister's performance is the most embarrassing."
"The theme of betting on sketches is widely spread, and many netizens are discussing the status of the Spring Festival Gala director. Here is a 'counter-bet' question 'The content of the skit is to make netizens feel 'unexpected'." Dai Yueli said that this year there were 9 "titled" videos for the Spring Festival Gala. She did not find any partners, and one person played multiple roles.
Different from the complaints and jokes made by some bloggers, Dai Yueli particularly likes the Spring Festival Gala, so she wants to "get close to the Spring Festival Gala".
Dai Yueli said that her inspiration comes from the news and hot events that she usually watches, such as second and third babies, which are popular topics this year, as well as the grassroots life of young people such as blind dates, takeaways, and security guards. "Maybe it happens more often every Spring Festival evening, and everyone may resonate with it more," Dai Yueli said.
Liu Qing, born in the 1990s, is a college student village official in Shuyang, Jiangsu Province, and an up owner. He doesn't want to be an actor and he doesn't want to appear in the movie, but he wants to be a "director". So, through editing, he cut out multiple videos such as "Come on, I Saw the 2024 Spring Festival Gala", "2024 Earth Spring Festival Gala Modified and Integrated Version", and set the theme for "This Spring Festival Gala": "Dragon" Traveling around the world, the world is one family.”
has classic and familiar background music and a cheerful red screen. When the time axis points to 2024, the following video uses songs such as "Love My China", "Myth" and "Friends" to match the scenes of various celebrity concerts. Liu Qing personally produced a pure DIY version of the "Spring Festival Gala" for netizens. ".
Creative Thoughts
Keep exploring your own talents to attract fans
Starting in 2023, Chen Zhiwei and Liu Hao imitated the sketch "The Big Fool" starring Zhao Benshan and filmed their first themed Spring Festival Gala sketch video in the corridor.
Chen Zhiwei and Liu Hao work as screenwriters. They are usually busy with work and can only spare two hours a day to turn some unformed ideas into videos.
"The two of us came up with a creative model, which is to put some classic sketches from previous years into the current hot spots." Chen Zhiwei joked, "It's like putting new wine in an old pot."However, there are no paper scripts for all the skits of the two people, and the drafts are all hidden in their hearts.
"We are not "typing" the Spring Festival Gala, but paying tribute to the Spring Festival Gala. "Chen Zhiwei has always liked Zhao Benshan's Spring Festival Gala sketches. "When I was a child, I didn't understand much, and I didn't know why everyone laughed. "When he was 10 years old, Chen Zhiwei watched the "Anti-Fooling Consultation Hotline" starring Zhao Benshan and Fan Wei, and fell in love immediately.
Liu Hao's family has a video tape of the 2000 Spring Festival Gala, "I have watched the Spring Festival Gala since I was a child, and the deepest impression is Zhao Benshan's sketches, such as "Hourly Worker", "Yesterday, Today and Tomorrow", etc. "
In fact, Chen Zhiwei and Liu Hao have participated in the creation of some language programs of CCTV Spring Festival Gala, Beijing TV Spring Festival Gala and Zhejiang TV Spring Festival Gala.
They understand very well the complaints from netizens, "It is also a catharsis of everyone's emotions. It’s not that the current Spring Festival Gala is not as good as before, but that the audience has more and more choices and everyone’s requirements are higher. "
" It is too difficult to create good works, and it is the same for us to make short videos. If you don’t put any effort into it and just stand still, the video will definitely not look good. Only by constantly exploring yourself can you attract fans. "Chen Zhiwei said.
Su Kexin, a senior student at Beijing Dance Academy, is already a well-known comedy host at Station B. She is good at imitating performances. In 2022, she played different roles such as host and actor, and starred in a show of her own "Spring Festival Gala".
In order to make the video, she watched all the Spring Festival Galas in recent years and deliberately found some designs with common features.
Although she only performed a few programs and the entire video was only more than 3 minutes, she pursued perfection. Kexin spent a whole day filming, plus post-production, which basically took a week.
"I watch the Spring Festival Gala every year, because it is related to my major and I pay more attention to dance programs. In fact, it is very difficult to make a good work, and it is impossible to satisfy everyone in one party. " Su Kexin said.
Pay tribute to the top
"I hope the Spring Festival Gala will get better and better."
Since its inception in 1983, the Spring Festival Gala has been more than 40 years old. For the Chinese, it is not just a party, but also carries a lot of meaning. The memories and emotional identities of several generations have become common memory symbols for everyone.
Nowadays, the Spring Festival Gala is no longer the only pastime for people on New Year’s Eve. Many families regard it as “background sound”. But Dai Yueli grew up Most of them are die-hard fans of the Spring Festival Gala, “I think the Spring Festival Gala should be engraved in their bones. For as long as I can remember, I have watched the Spring Festival Gala completely every year. If I haven’t finished it, I will watch the replay the next day. "
Dai Yueli said that when she was a child, when she celebrated New Year's Eve and waited until the Spring Festival Gala started, all kinds of melon seeds, peanuts, snacks and the like were ready, and everyone sat around, looking forward to the wonderful show. "The Spring Festival Gala has become an important anchor of collective memory. , carries good wishes year after year. In fact, teasing the Spring Festival Gala also hopes that the Spring Festival Gala will get better and better. "
After the Spring Festival Gala ends every year, netizens react differently. Liu Qing believes that the Spring Festival Gala has many excellent works. He took language programs as an example. In the 2023 Year of the Rabbit Spring Festival Gala, the sketch "The Pit" was spicy and satirical, and it was in line with social hot topics. , the image depicts a "lying-down cadre" who dares not to take care of anything and does not want to take care of it. The depth, thickness and thoughts brought by the work have been widely recognized by the society.
Su Kexin, who is engaged in dance education, also believes that, The Spring Festival Gala still has a lot of high-quality output. For example, the 2023 song and dance program "Only Green" uses a time-space narrative structure to review the famous painting "A Thousand Miles of Rivers and Mountains" and reproduce the aesthetics of the Song Dynasty, giving audiences across the country an immersive experience. The experience of "appreciating paintings" also shows the creator's pursuit of quality.
"I made a video of the 'titled' Spring Festival Gala, not to ridicule the Spring Festival Gala. "As a video blogger, Guo Zhengting believes that the "Spring Festival Gala Topics" are for fans, to a certain extent for traffic. If it is not funny enough and does not cater to the audience's appetite, there will be no traffic, so the purpose is relatively strong, "But the Spring Festival Gala It is top-notch in itself, and it is aimed at Chinese people all over the world. "Guo Zhengting explained.
A reporter from Beiqing Daily noticed that many netizens expressed their views on the Spring Festival Gala.A netizen at
concluded that for the Spring Festival Gala, whether it is a complaint or a suggestion, we can get a glimpse of the audience's nostalgia for the "taste of the New Year." "On New Year's Eve, a rare leisure time for family reunion, we don't ask for much from the Spring Festival Gala. I hope By telling the stories of every ordinary person well, the hardships and joys can be seen, and the warm scenes of daily life can be reproduced. I hope that as a proud member of the Chinese people, I can receive the most sincere New Year wishes."
text / this newspaper Reporter Zhu Jianyong, intern Lu Shuzhen, Song Chengjing
Coordinator/Photo provided by Lin Yan and Zhang Bin
/Interviewee’s network screenshot
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