In the Year of the Dragon, the spring breeze dances thousands of miles, and the years are like songs and the world is happy. The 2024 Beijing Radio and Television Spring Festival Gala will be broadcast on Beijing Satellite TV and Beijing Literature Channel at 19:30 on February 10 (the first day of the Lunar New Year), gathering with audiences across the country to kick off the Year of the Dragon. A few days ago, Qin Zheng, chief director of the 2024 Beijing TV Spring Festival Gala, and Wang Yin, chief writer, were interviewed by reporters from the Beijing News and revealed in advance the four highlights of the 2024 Beijing TV Spring Festival Gala.
Spring Festival Gala stage.
Highlight 1:
There is no "star spokesperson"
Let every ordinary you and me become the protagonist of the Spring Festival Gala
In recent years, the theme of Beijing TV Spring Festival Gala has been related to "spring": "Spring, we are together" (2021) , "Together to Spring" (2022), "Spring Promise" (2023). But the 2024 Beijing TV Spring Festival Gala clearly added the "subject" before "spring": "my" - "My spring, look at me." How does
understand "my"? Wang Yin explained that General Secretary Xi Jinping once mentioned in his 2024 New Year’s message: “Hard-working farmers, hard-working workers, entrepreneurs who dare to venture and fight, soldiers who protect their homes and countries, and people from all walks of life. In sweating, every ordinary person has made an extraordinary contribution." In 2023, we will finally emerge from the three-year epidemic, and everyone will usher in a new spring after experiencing challenges and overcoming difficulties. As a review of the past year and a look forward to the new year, the Spring Festival Gala should pay attention to social sentiment and the resonance of public emotions. Therefore, this year’s Beijing TV Spring Festival Gala will focus the spotlight on every ordinary individual in the fiery life, that is, every “I”.
Beijing TV Spring Festival Gala poster.
"'My Spring, Look at Me' hopes that every 'I' will become the protagonist of the Spring Festival Gala. From the content point of view, this year we will use various programs to tell the story of individuals and families, individuals and society, The stories between individuals and countries, individuals and times convey the spiritual power to unite people, enhance confidence, and warm people's hearts. We want to express that it is not spring itself that warms everyone, but the efforts of everyone that make spring possible. Make it meaningful and make spring warmer," Wang Yin said.
Centering on the theme of "My Spring, Look at Me", the 2024 Beijing TV Spring Festival Gala also changed the traditional model of inviting celebrities to serve as spokespersons or conveners in previous years, and created a new concept of "everyone is a spokesperson for the Spring Festival Gala", bringing together Beijing Broadcasting The various departments of the TV station independently developed an "AI video interactive" applet. The mini program has customized a unique national trend transfer mini video around the folk images with Spring Festival characteristics and cultural landmarks in Beijing. As long as everyone presses the camera button, they can obtain their own "memory universe image" in minutes, and transform into the Dunhuang Flying Apsara soaring on the Shougang diving platform, or arrive at Hongluo Temple and encounter Yuelao to hold the red thread, or hold the red thread with Yue Lao. Let’s have a New Year’s Eve dinner with the Kitchen God...
“In creating such an innovative interactive method this year, we also hope that everyone can participate in the interaction of the Beijing TV Spring Festival Gala, and truly realize that everyone can become the spokesperson of the Spring Festival Gala.” Wang Yin said .
Highlight 2:
Language programs have been increased to ten
From cultural tourism to community culture and closely linked to life
Language programs have always been one of the highlights of the Beijing TV Spring Festival Gala and are deeply loved by the audience. Many classic programs have been passed down to this day. The 2024 Beijing TV Spring Festival Gala will once again assemble the "strongest lineup" from the comedy, entertainment, and music circles, and increase the number of language programs to ten, containing a high amount of "laughter."
For example, "old friend" Feng Gong, who will appear on the Beijing TV Spring Festival Gala for the eleventh time, will bring a new work "Beijing in Numbers", using witty phrases to "number" the new changes in the city's development. Jia Bing, who has customized many classic sketches for the Beijing TV Spring Festival Gala, will stage a funny and heart-warming "father and son competition" with Zhang Chi this year. "Beauty Harvester" Song Xiaobao will welcome the "unconventional" Jinjing this year, telling the story of how the "old potatoes" in the north pampered the "little golden beans in the south". Li Xueqin, Xu Zhisheng, and Yang Di will be in the same frame as a surprise. In the show, Xu Zhisheng and Yang Di not only compete for appearance, but also "fight" for Li Xueqin.In addition, many popular actors from the "Annual Comedy Competition" will also "team-build" at the Beijing TV Spring Festival Gala this year, such as Zhang Chi, Jin Jing, Tien Nan, Dasuo, Yan Peilun, and Zhang Xiaowan. They will "mix and match" each to bring Wonderful sketches with different themes but the same laughs.
Language programs are the highlight every year.
Qin Zheng said that the creativity of the language programs of the Beijing TV Spring Festival Gala must come from life, or the social events that have attracted much attention in the past year, in order to express the most real feelings of the people, be as close to the people's emotions as possible, and resonate with the public. . For example, the sketch "Under the Umbrella" tells the story of an unexpected heavy rain, which brought a group of strangers such as Fan Ming, Li Guangfu, Yan Peilun, Zhang Xiaowan, Pang Bo, Duan Aojuan and others together under a big umbrella. Next, everyone shares their troubles and happiness, overcomes difficulties together, and welcomes the rainbow. This sketch is based on a real news photo in 2023, a story that really happened around us.
"Last year, this photo sparked a heated discussion. Everyone was sheltering from the rain under an umbrella. They were strangers to each other, but everyone's face was full of smiles. This makes people feel the relationship between people in life. The warmth." Qin Zheng said.
For example, community culture is an important part of Chinese culture. In recent years, Beijing’s community culture has also developed significantly. In the past, neighbors in a community might just gather together to watch the Spring Festival Gala, but now many communities have begun to "hold Spring Festival Galas" on their own, allowing people to take to the stage to show off their talents and express their attitudes. Therefore, this year, Beijing Channel launched the sketch "Dragon and Phoenix Present", which brought together "community residents" such as Liang Long, the lead singer of the band "Second Hand Rose" who made their debut in the Beijing Channel Spring Festival Gala, actors Li Lingyu, Period, cross talk actor He Yuanwei and other "community residents" to organize a "cross-border" This unique Spring Festival Gala show within a show shows the colorful cultural life of the people in Beijing.
"Whether it is national anti-fraud, community care for the elderly, or northern culture and tourism doting on the 'Southern Little Golden Beans', they are still closely linked to the social phenomena of last year. We want to integrate the events that everyone pays most attention to and feels the most into into language programs every year. Let everyone feel the real emotions while having a knowing smile. Qin Zheng said.
Highlight 3:
Cross-border mashup of song and dance programs
Combination of national trends and pop
Over the years, the song and dance programs of the Beijing TV Spring Festival Gala have always been enthusiastic The overflowing atmosphere and the pyrotechnic atmosphere of everyone enjoying themselves have been praised by audiences across the country. It is festive, touching, sentimental, and "explosive", but at the same time, the excitement also conveys Beijing's cultural characteristics and the spirit of the times. If we explore its " The secret to "breaking the circle" may be that the Beijing TV Spring Festival Gala program team has always dared to cross-border creative content in song and dance programs, perfectly combining pop and traditional culture to reach a diverse audience.
It is reported that this year, the Beijing TV Spring Festival Gala will use song and dance programs Focus on efforts. On the one hand, it is to enhance the creation of a lively and joyful New Year atmosphere. For example, Cai Guoqing, born in the 60s, and Da Zhangwei, born in the 80s, will unexpectedly collaborate to bring the 90s song "Three Hundred and Sixty-Five Blessings" and the new era A fusion of the song "Daxizhou" and "Three Hundred and Sixty-Five Daxizhou". During the performance, the two will not only perform magical dances, stage a joyful scene of grabbing the microphone and playing on the seesaw together, but also interact enthusiastically with the audience. The interaction instantly ignites the festive atmosphere of celebrating the New Year together. "This song and dance dish hopes to convey the happiness from the heart to the audience most directly, and also wishes everyone to be happy every day, 365 days in the new year." " Qin Zheng said.
The song and dance "Spring Festival Flowers".
Yu Shuxin will transform into a "New Year Painting Doll" in the song and dance "Spring Festival Flowers", singing and laughing with the children on the stage. This show also created a lively atmosphere on the second floor of the stage. The Beijing New Year Temple Fair, which is full of Beijing flavor, brings wonderful intangible cultural heritage and immersive New Year customs such as kites, sugar figures, old Beijing candied haws, dragon and lion dances to the Spring Festival Gala stage.
On the other hand, national style, National trends and traditional cultural elements are also essential.For example, the opening song and dance highlighted the theme with "My Spring Looks at Me", and Beijing Peking Opera Theater actor Bai Jin sang "How can you know the beauty of spring without going to the garden" from "The Peony Pavilion" to kick off this year's Beijing TV Spring Festival Gala, partnering with a well-known musical Actor Ayunga, and "Little Dragon Girl" Li Ruotong. This not only highlights Beijing's cultural calling card of "watching Beijing in a big show", but also fits the current young people's love for musicals. At the same time, it also achieves a wave of "memory killing" of "The Legend of the Condor Heroes".
Tan Weiwei's song and dance program "The Order of Insects" expresses the meaning of "The Insects of Insects" and the "Three Seasons of Insects" in the twenty-four solar terms with a cool momentum, combining traditional culture with the expression of the exuberant vitality of the Insects. The song and dance "Dragon Fist" invites Chinese-style young people Liu Yu, Naran, Hou Wenyuan, Xiao Shunyao, and Fu Longfei to integrate traditional pop singing with Peking opera and martial arts, allowing traditional culture and the quintessence of Chinese art to complement each other. In Qin Zheng’s view, if only a certain type of traditional folk art is performed in a song and dance program, or only singing and dancing are performed, the format of the program will be relatively simple for the audience. “We can’t just have cultural value, nor can we just be lively. So we still I want to try a cross-border mix and match. Of course, this year’s Beijing TV Spring Festival Gala’s song and dance programs are purer than in previous years, without too much heavy packaging. For example, "大江大河"王凯, Yang Shuo, and Yang Caiyu In the chorus, Li Yuchun sang "Fireworks in the World", and behind it there were only pictures of ordinary people flashing on the big screen... The current audience has seen many excellent stage shows, so for the Spring Festival Gala's song and dance program, we still want to work hard to They are more emotional." Qin Zheng said frankly.
Highlight 4:
"Dajiang Dahe" drama group
Chen Jianbin tells the story of his father
In addition to innovation, the Beijing TV Spring Festival Gala, which once set a ratings record of "ten consecutive championships", has gradually formed a cultural brand. It is obvious that this year’s Beijing TV Spring Festival Gala still retains many classic links from previous years. For example, the "cast interview session" that has led to the reunion of starring actors such as "I Love My Family", "Family with Children" and "The Unruly Lord" will invite Wang Kai, Yang Shuo and Yang Caiyu, the leading actors of the hit drama "Dajiang Dahe 3", to share their filming this year story, singing the theme song "Jingjing"; this year's "Ambassador's Guest" has transformed from the "Ambassador's New Year's Festival" in 2023 to "The Ambassador's Treasure Family Banquet", using food as a medium to show Beijing's openness and tolerance, allowing people from all over the world to People feel at home.
Last year, the "Taste of Mom" program invited three national mothers to make dumplings for the audience and send New Year greetings. They also discussed the theme of "maternal love" with the public by sharing their warm stories with their mothers, which caused countless tears. This year, the Beijing TV Spring Festival Gala once again launched "Dad's Shoulders", inviting Kou Zhenhai, Chen Jianbin, and Cheng Taishen to recall the good times they had with their fathers, and sing the song affectionately with their children live to convey the power of father's love.
"Dad's Shoulders".
"Last year, "Mom's Taste" received a lot of praise. This year, we hope to use the same method to leave this kind of love and tribute to my father. This proposal was quickly passed during the entire planning stage, which shows that the emotional expression for parents should be An emotional resonance that everyone can reach during the Spring Festival," said Wang Yin.
In Wang Yin’s view, although the Spring Festival Gala continues to emphasize innovation every year, the simplest emotions will never change. Especially for traditional Chinese festivals like the Spring Festival, the most direct emotion in the hearts of Chinese people is actually return. It's reliving, looking back. For example, the concept of "home" will never go out of style during the Spring Festival, and the Spring Festival Gala will never erase the emotional expression of "home" for the sake of innovation. "Looking for social empathy and the greatest common denominator of emotions has always been the creative direction of the Beijing TV Spring Festival Gala."
Beijing News reporter Zhang He
editor Tong Na
proofreader Chen Diyan
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