Different performing arts products are "embedded" in the activities. Photo courtesy of Sichuan Grand Theater The award ceremony of Sichuan Province’s first tourism performance competition and the third provincial cultural and tourism integrated development promotion event. Photo

Different performing arts products are "embedded" in the activities. Photo courtesy of Sichuan Grand Theater

The award ceremony of the first Sichuan Province Tourism Performing Arts Competition and the third provincial cultural and tourism integrated development promotion event. Photo courtesy of Sichuan Grand Theater

People's Daily Online, Chengdu, February 7 (Wang Fan) The "Sichuan Province's First Tourism Performing Arts Competition Award Ceremony and the Third Provincial Cultural and "Tourism Integrated Development Promotion Activity" was held today.

Yuan Yi, member of the Party Leadership Group and Deputy Director of the Department of Culture and Tourism, said in his speech that the "First Tourism Performing Arts Competition of Sichuan Province" brought together the province's tourism performing arts works for the first time, creating a new model of "improving quality through competition". "Cultural and Tourism Integrated Development Promotion Activities" continues to build a platform to promote true and deep integration of culture and tourism. “In the new year, we will continue to hold province-wide cultural and tourism integration promotion activities, build a platform for cultural and tourism project release and corporate investment and financing docking cooperation, integrate the advantages of multiple resources, achieve information interconnection, and deepen cultural and tourism exchanges and cooperation. During the opening up Innovate and be creative, create opportunities in cooperation, and pool wisdom and efforts to promote the in-depth integrated development of the cultural tourism market."

performing arts boutiques are the most vivid invitations to the cultural tourism industry. In September 2023, participating performing arts works from all over the province passed city and state selection, expert video preliminary evaluation, on-site re-evaluation, and online voting to select a batch of Sichuan tourism performing arts masterpieces. The six award-winning works are: "Jia Meng Chun Qiu" won the "Best Original Screenplay" award, "Flowers in the Golden Palace" won the "Best Internet Popularity" award, "Jiu Jiuzhai" won the "Most Market Potential" award, "Dreamland Guangwu Mountain" won the "Most Innovative Spirit" award, "Ara Niu" won the "Most Market Influence" award, and "Only Emei Mountain" won the "Most Classic Representativeness" award. The

awards ceremony "unifies exhibition and performance", and unique performing arts products are "embedded" in the event. While improving the quality of cultural tourism products and services, it promotes the integration of literary and artistic creation, cultural tourism industry and various emerging industry chains. Realize the "two-way flow" between literary and artistic boutiques and the cultural tourism industry.