On February 6, local time, Italy's Alma TV broadcast a promotional video for the China Central Radio and Television Spring Festival Gala, previewing the live special program of the Year of the Dragon Spring Festival Gala on New Year's Eve (9th). This will be the third consecutive year that the media organization has broadcast the Spring Festival Gala live special program. The promotional video introduces that the dragon represents strength and courage, and invites European audiences to watch the Spring Festival Gala live broadcast to welcome the auspicious Year of the Dragon.
html On February 9, Alma TV will introduce the live signal of the CCTV Spring Festival Gala into the program. Li Yaoyang, the CCTV reporter in Italy, has been invited for the third consecutive time to explain the Spring Festival Gala with the Italian host and talk about Chinese culture. In the live special program, 25 million local households will welcome the arrival of the Lunar Year of the Dragon together with Chinese audiences.
△Italian Alma TV broadcasts the CCTV Spring Festival Gala promotional video
The 2022 Year of the Tiger Spring Festival Gala and the 2023 Year of the Rabbit Spring Festival Gala have landed on mainstream European TV stations twice in a row with CCTV reporters entering the live broadcast room, becoming a new window for local audiences to understand China, forming a new window for local audiences to understand China. New highlights in ratings.
△The main station reporter walked into the studio of Alma TV in 2023 and explained the Spring Festival Gala live with the Italian host
Alma TV (alma tv) is an Italian national mainstream media, headquartered in Rome, and affiliated to the Italian Chicione Media Group. Broadcast cultural programs.
During the first lunar month of the Chinese lunar calendar, more than ten TV channels including Italian Sky Explorer, alma tv, donnatv, laziotv, odean24, goldtv, italia7, as well as the Italian Daily News website, etc. Multiple media networks will broadcast the English and Italian edited versions of the Year of the Dragon Spring Festival Gala to an audience of 60 million in Italy. (Headquarters reporters Jiang Qiudi, Jin Jing, Li Yaoyang)
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