A total of eight movies will be released during the upcoming Spring Festival, and the competition is quite fierce. At present, all eight movies have been on pre-sale for many days. As of press time, the pre-sale box office on New Year's Day is close to 220 million. " Flying Life 2" ranks first with a slight advantage. "", which once firmly ranked first in pre-sales "Hot and Spicy " ranked second, followed by "Article 20", "Bear Infested: Reverse Time and Space", "Mr. Red Carpet", "Let's Shake the Sun Together", "Bajie: The Lower World of the Canopy" and "Huang Pi: Heaven" "The Lucky Cat".
There is a big gap in the pre-sale box office of the eight movies. "Flying Life 2" currently has a pre-sale box office of more than 56 million, while "Mr. Red Carpet" only has more than 15 million. The animated film "Huang Pi: The God of Wealth" is the lowest in pre-sale. Then there are only 13,000.
The main audience of the three animated films is children, and the topic and attention are mainly on the five live-action films. Judging from the pre-sale results, "Flying Life 2", which can solve the mystery of Zhang Chi's death, and "Hot and Spicy", in which Jia Ling lost 100 pounds for her character, seem to be the seed candidates for the Spring Festival box office championship. Compared with the two, "Hot and Spicy" has another advantage, that is, Jia Ling is a big IP and has a good audience base. The last "Hello, Li Huanying" received a super high box office of 5.413 billion. The total number of movie viewers is 120 million. If everyone who has watched this movie comes to support "Hot", then Jia Ling will definitely win.
However, in addition to the box office and the proportion of films scheduled, another important indicator for judging the box office trend of a movie is the attendance rate.
During the Spring Festival, there are many people watching movies, and almost every venue is full. Therefore, any movie that is scheduled to be released is equivalent to grabbing money. This is why there was a turmoil in the past few days. Major distributors sent notices to theaters and threatened to pay certain Arrange slices proportionally, otherwise the key will not be given. The pre-sale box office is a guide for theater managers to refer to for subsequent film schedules. The higher the pre-sale box office, it means that it is popular with the audience, which will increase the proportion of films in the schedule. After all, for theaters, it doesn’t matter which movie they schedule. What they pursue is maximizing profits. .
The movie's selling points and cast lineup determined that "Hot and Spicy" and "Flying Life 2" have always been in the leading position from the beginning of pre-sale, and even "Hot and Spicy" was the leader for a time. As of press time, "Hot and Spicy" still ranks first in the film schedule, leading "Flying Life 2" by 0.2 percentage points. However, in terms of pre-sale box office, "Flying Life 2" leads by a slight advantage. The problem with
lies in the important indicator attendance.
Normally, if the proportion of films scheduled is high, the attendance rate will be relatively low, but it is definitely a paradox to say that it is inversely proportional. After all, theaters add shows because there are too many people watching and not enough tickets to sell. But "Hot and Spicy" performed a bit poorly in terms of attendance.
Looking at the five live-action movies, "Hot and Furious" has an attendance rate of only 8.7%, ranking at the bottom. The attendance rate of "Flying Life 2", which accounts for basically the same number of films, is 9.2%, and the attendance rate of "Article 20", which accounts for 19.5% of the films, is 13.2%. During the Spring Festival, the average audience will place animated movies relatively low in their movie viewing plans, but even "Bear Out" had an attendance rate of 11.3%.
Some people may think that "Hot and Spicy" has too many pre-sales schedules, and it is normal for the attendance rate to be low. Let’s not go too far. Just take a look at last year’s Spring Festival release. “Man Jiang Hong” has firmly ranked first in the box office since the first day of its release. It accounted for 28% of the scheduled films, but it also ranked first in attendance, reaching 47%. . "The Wandering Earth 2" ranked second, accounting for 26.9% of the film schedule, and the attendance rate was also close to 40%. So if it is really a much-anticipated movie, a high proportion of film schedules will not affect the attendance rate too much.
The core reason is that the audience lacks confidence in the movie.
"Hot and Spicy" has not done any screenings so far, and it is impossible to judge the quality of the movie just by looking at the trailer. Regardless of the quality, there are three aspects of this movie that will make viewers who plan to watch the movie during the Spring Festival "undecided" and not buy tickets immediately.
is the first, and the continuous remakes have overdrafted the audience's confidence.
Probably starting from Zhang Yimou's "Three Guns", Chinese movies have started a craze for remakes. There are certainly successful cases in the remake camp, such as "This Killer Is Not So Calm" and "Manslaughter", but more of them are overturning cases, such as the remake of "Blood". "Labyrinth"'s "Three Guns Surprise" almost cost Zhang Yimou his life, and the audience did not like "Manslaughter 2", and the score did not pass the passing line. Last year's "Super Family" was a negative example of remakes. Its bottom-line quality was so bad that it completely angered the audience and overdrawn their confidence in remakes.
The core reason for the success of "Hello, Li Huanying" is that Jia Ling put her real experience and mother image on the screen, which is sincere and moving. However, "Hot and Spicy" was adapted from " Hundred Yuan Love " and only remade this action , it is much weaker.
Secondly, it is difficult to surpass the original work, and Jia Ling lacks confidence in the audience.
"One Hundred Dollar Love" is a movie made 10 years ago, directed by Takema Haru and starring Sakura Ando. Both of these people are very powerful. In addition to this one, Wu Zhengqing's most famous works include the TV series "The Naked Director", and Sakura Ando's "Quartet", "The Lonely Gourmet" and "Restarting Life" are all outstanding masterpieces. Last year's "Monster" also attracted a lot of attention.
In "100 Yuan Love", she plays the depressed and useless Saito Kazuko. She ran away from home because of the conflict with her sister. While working in a convenience store, she started to learn boxing by chance, and eventually became a member of the boxing industry. Boxing ring.
"One Hundred Dollar Love" is quite inspirational, but at the same time it doesn't sell misery, chicken soup, or forced laughs. The first half of the movie is a bit like "The Life of the Disliked Matsuko", where Saito Kazuko is violated by a wretched colleague, Abandoned by the man who showed tenderness overnight, looked down upon by her family... She dealt a blow to her unfortunate life and cold world.
Due to the social context, "Hot and Spicy" cannot be as sincere, simple and bold as "One Hundred Dollars of Love", and for the Spring Festival, Jia Ling will definitely have more business considerations and how much comedy elements will be implanted. It makes people's hearts beat. Pearl first, is "Hot and Hot" really good?
Thirdly, compared to its predecessor, "Hot and Spicy" lacks a backbone.
On the surface, in the Spring Festival arena, "Hot and Spicy" is relatively good. In addition to Jia Ling, Lei Jiayin, and Zhang Xiaofei, it is also followed by Yang Zi, Sha Yi, Qiao Shan, Li Xueqin, Ma Li...
However, the audience has long been immune to the long list of guest stars. What matters more is the starring cast. Compared with "Hello, Li Huanying", the biggest regret of "Hot and Spicy" is the lack of Shen Teng. The audience always likes it Use "content" to measure the laughter of a movie. Without Shen Teng, how can the comedy content of "Hot and Spicy" be guaranteed?
Of course, the eight films that have entered the Spring Festival season are all worthy of support and encouragement. They are retrogrades in the cold winter of movies, bringing joy and laughter to the Spring Festival, and they are worthy of the audience's support with movie tickets. But from various dimensions, the box office performance of "Hot and Spicy" is relatively uncertain. Let's see if any of the films will become dark horses.
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