In order to gain insight into the content creation trends and brand marketing strategies of the Xiaohongshu platform, Xinhong launched a monthly list for January. It analyzes the monthly list data from
creators, brands, and hot search terms
to provide reference for practitioners. .
The following is an analysis of some of the lists in January. If you want to view more industry lists and create high-quality content , please click to go to the Xinhong official website to view.
Top bloggers continue to work hard
Couple's funny daily routine continues to increase fans
According to the January "Follower Ranking List" top30 data, the proportion of top influencers has increased again, with a total of 24, accounting for 80%; from the account In terms of types, bloggers in lifestyle, technology Internet, and mother and baby categories are more popular among platform users.
ranks first in the maternal and child head account @ Liugege , which continues to attract fans with its many controversial videos about her daughter. html has gained a total of 38.2w in 21 months; @ has relied on the various challenges of Tangyuan to ensure a steady increase in fans. attracted 31.47w fans; the lifestyle account @hilariousoffice posted 151 notes, and gained 28.09w fans, ranking third.
The following is the ranking of the top 30 celebrities in the "Popular Ranking List" in January:
*Swipe up to read*
@zhouzhou and Zhuangzhuang, ranked fifth, published a total of 6 notes in January , relying on couple The game's daily followers increased by 25.75w, and the video "She Can Fall in Love" released on January 4th reached 37.22w likes, making it the best performer.
▲ Xinhong - Find celebrities - Search celebrities
The video content of this account records the process of two people playing games. The blogger will dub the game plot, creating an image of a "silly girlfriend" to deepen the user's memory, and then Combined with the blogger's unusual operations during the game, the dramatic effect is enhanced.
E-commerce platforms strongly promote the New Year's Day
Pinduoduo wins millions of interactive
Focus on brand marketing actions, 1 enters the year-end stocking season , compared with December, top30 brands have increased their efforts , but the brand However, the number of interactions for posted notes has declined.
According to the top30 data of "Commercial Launch List", the launch of beauty and skin care, Internet technology, food and beverage brands is more active, and accounts for 64%. The top three brands in are all e-commerce platforms . Among them, "Pinduoduo" cooperates with 980 bloggers and has more than one million interactions. "Tmall" and "JD.com" follow closely behind, ranking No. Two, three.
The following is the ranking of the top 30 brands in January's "Business List":
*Swipe up to read*
"Pinduoduo" Based on the New Year's Day scenario, it increased its promotion efforts in Xiaohongshu and posted a total of 1,420 notes. , the content delivered covers snack recommendations, electronic product price comparisons, clothing tutorials and other common usage scenarios for users. The total number of interactions exceeds one million .
▲ Xinhong - Brand Search - Planting Notes
From the perspective of brand placement experts, the highest contribution of interaction volume is 1w-10w junior blogger , among which food, clothing, and hobbies accounts account for the most More than 48%, "Pinduoduo" covers more users by placing multiple types of bloggers , , effectively increasing the brand's reputation.
▲ Xinhong-Brand Search-Cultivation Master
ai painting popularity rises
Spring Festival node content emerges
1 What hot spots appear on Xiaohongshu platform for creators to learn from? Through "hot search word rising list" , you can find keywords that have become popular recently. The content ecology of
1 is becoming more and more abundant in January, and there are various types of hot words on the platform, including the recently popular "ai painting" , and "vlog daily" . The popularity of hot words exceeds 400w; as the Spring Festival approaches, the platform Related content on the Internet has also begun to increase, and the popularity of words such as "good luck comes", "lantern festival", "good luck" and continues to rise.
For more newly added hot search words, you can view the detailed list:
*Swipe up to read*
The number one "ai painting" data shows that the relevant content is mainly reflected in hobbies, other and film and television comprehensive field; a large number of notes related to ai painting software and two-dimensional ai painting related to it.
and above are part of the contents of this monthly list. If you also want to grasp the hot trends in the industry, create popular content, and achieve fan growth , go to the Xinhong official website (xh.newrank.cn) to learn more.
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