At the ceremony, the participants watched the drum performance "Long Ladle War Drum", Laiwu cultural tourism promotional video "Laiwu Tour", Laiwu Bangzi "Mulan" excerpts, celebrating the New Year "Lai" talks about a happy year, and the video link is with Laiwu fellow residents outside. In addition to talking about the New Year with foreign friends with whom we have cooperative relations, the Laiwu Cultural Tourism Recommendation Officer promoted the cultural tourism activities of the Rural Culture Tourism Festival. After the ceremony, everyone visited the intangible cultural heritage exhibition area and the special agricultural products exhibition area.
The "Tanggua New Year" folk activity in Laiwu District, Jinan City is an important part of the Spring Festival Rural Culture and Tourism Festival in Laiwu District. Since the launch of the province's 2024 Spring Festival Rural Culture Tourism Festival, Laiwu District has coordinated and taken the initiative to hold the district's rural culture tourism festival, the "Winter Village Evening" and the winter and spring cultural benefit season series of activities, and the "Laiwu Year of Happiness" "Online publicity, Yangzhuang Town's "New Year's Eve Fair, Tasting Intangible Cultural Heritage" and other themed activities.
So far, the district has carried out nearly 100 activities such as "Winter Village Gala" and "Small Drama Shows", released 3 winter and spring tourist routes, and issued 50,000 yuan in consumer vouchers to benefit the people. The Rural Culture Tourism Festival brought the hot fireworks and strong New Year flavor to the people. They attended the Yellow River Fair, tasted special delicacies, watched intangible cultural heritage exhibitions, and enjoyed folk activities. Everything was warm and lively, attracting Laiwu fellow villagers to return to Laiwu one after another. New Year's Eve.
The day of the event was also the Chenlou Fair. There was an endless stream of people coming to the market. The prosperous scene of both production and sales added to the flavor of the New Year.
has set up a special intangible cultural heritage exhibition area on site. Craftsmen set up stalls on site and brought many intangible cultural heritage items such as Chenlou Tanggua and Gaojiadian hemp rope. Citizens experienced intangible cultural heritage skills while choosing traditional New Year gifts. The strong Spring Festival atmosphere and intangible cultural heritage charm made the scene more lively. The liveliness of the market this year is different from usual. The integration of intangible cultural heritage elements makes people look forward to the arrival of the New Year and hope that life will be better in the new year.
link: Laiwu Chenlou Tanggua began in the Tongzhi period of the Qing Dynasty and has a production history of more than 100 years. Tanggua is made from yellow rice and barley malt, which are mixed and processed in a certain proportion. This kind of candy has been processed by "Qiaoren Huichun" into many varieties. The melon-like ones are called Tanggua, and there is a thin layer of sesame stuck on the surface. When eaten in the mouth, it is sticky, sweet and fragrant. In the past, every year on the 23rd night of the twelfth lunar month, every household would buy a few sugar melons to bid farewell to the Stove Lord, with the intention of sticking the sugar melons on the "Kitchen Lord"'s mouth, telling him that "God speaks good things, and the lower world keeps peace." . The long history of offering sacrifices to stoves and the unique regional culture have created the brand of Laiwu Chenlou, thus allowing this traditional technique to be passed down to this day.
Chenlou Tanggua is made in a traditional way, and the maltose contained in it has the effect of relieving cough and reducing phlegm. After the sugar melon is cooked, it is cooled and a thin layer of sesame seeds are attached to the surface. It breaks into pieces as soon as you chew it. The sweet and round sugar melon is not only a symbol of sweet life and family reunion, but also a beautiful wish for the people to pray for good weather, abundant harvests, live and work in peace and contentment, and peace and prosperity for the people in the coming year. In 2009, "Chenlou Tanggua" was successfully declared as a "provincial intangible cultural heritage". (Propaganda Department of Laiwu District Committee)
Author: Lai Xuan
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