On February 2, Bilibili released the "2023bilibili Music Ecology Report", reviewing the development of music content in the past year. Data shows that in 2023, more than 152 million people watched music videos on station b, and the total number of plays exceeded 57.3 billion times, which is equivalent to 7 videos watched by each person in the world.
With the full return of offline activities, the number of video submissions related to the music scene at Station B has doubled in 2023, and the total number of submissions has soared 189% year-on-year. Throughout the year, there were more than 100 cross-border projects between big-name musicians × up hosts, and there were more than 1,100 live music event collaborations. Among them, Eason Chan had an in-depth conversation with the up owner "Crazy Ami_", Li Yuchun invited the up owner "Stealing Moon Society Food Encounter" hot pot chat during the break of the concert, Hua Chenyu specially invited the up owner "Plastic Fork Foku" to experience the tour assistant, etc. Video has opened up a new model for concert promotion. Leading music festivals such as Midi, Strawberry, and Xiami have also launched activities on station B to share the charm of live music online and offline.
2023 is also the year of Bilibili music creators’ blowout. More than 1.66 million up owners have released more than 20 million music videos, and the number of musicians has increased by 43.6% year-on-year. Original musicians active on station b contributed more than 550,000 original music works throughout the year. Up host "ns-Deng Yifei supera" is one of the most representative ones. Her original music "Double 6" sings her voice when encountering unequal communication in an intimate relationship, which made her stand out from the "New Generation Music" section of Station B. She stood out in the "People Project·Girls Season" and the self-produced music variety "College Students Who Love to Sing", and has successively won industry resources and honors such as Sony Music single release, B station New Year's Eve party performance, and Top 100 Up Hosts' "Original Music of the Year". Music review inventory is also one of the featured content of Bilibili music. In 2023, the total number of music review submissions at Bilibili increased by more than 200% year-on-year, with the emergence of "joecreator", "Brother Lu can write songs", "Sir Gutenberg" and so on. A rising star in music criticism who is both entertaining and professional.
At station B, up owners are keen on creating music in various forms such as lyrics and covers, music style adaptations, and MV remixes. In the past year, a total of more than 3,800 second-generation music videos have been viewed over one million times. The active music communication atmosphere is making more people in the industry pay attention to the value of Bilibili’s music operations. In 2023, more than 1,500 global star singers will be stationed on station b, and nearly 30,000 new song mvs will be online. Tao Zhe, Wu Qingfeng, Eason Chan and other music giants announced their return, and they all invariably entered into exclusive cooperation with "hopico", the top music up owner of station B, to convey their creative ideas to young groups. In addition, music is one of the main marketing tools in the current game industry, and character promotion songs and music secondary activities have become key nodes for publicity and distribution. In 2023, the highest number of second-generation content played by Bilibili game music exceeded 160 million. "Summer Delusion" by Honor of Kings, "Water Dragon's Roar" by Honkai Impact Sky Railway, and "Ark" by Ark of Destiny have all passed through music MVs and second-generation content. Chuang rapidly expanded its influence at station b.
Text/Beijing Youth Daily reporter Zu Weiwei
editor/Gong Lifang
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