There is now only a little more than a week left before the Spring Festival in 2024. The eight new domestic films scheduled to be released during the Spring Festival this year have also officially started box office pre-sales not long ago. The proportion of films scheduled on the first day of the Lunar New Year All have been determined.
According to domestic movie platforms, in less than two days, the total pre-sale box office on the first day of the Lunar New Year has easily exceeded 100 million yuan. Among them, " Hot and Spicy " directed and starred by Jia Ling ranked first in the pre-sale box office of the day, and " Flying Life 2" starring Shen Teng followed closely, ranking 3rd. The third place is " Article 20 " directed by Zhang Yimou. The above three films have all successfully entered the top three in terms of pre-sale box office, and the pre-sale box office of "Mr. Red Carpet", which ranks fourth, is only a fraction of that of third place.
"Hot", "Flying Life 2" and "Article 20" can rank among the top three in terms of pre-sale box office performance. In fact, it is completely expected by the audience. After all, these three films It is the most popular movie at the box office during this year's Spring Festival. Among them, a champion movie will inevitably be born.
However, even if it is the favorite to win the championship, even if it can rank among the top three in terms of box office pre-sales, it is expected by the audience. However, "Article 20" directed by Zhang Yimou has a single-day pre-sale box office. In terms of total pre-sale box office, it has not been able to beat "Hot" and "Flying Life 2". In addition, "Article 20" only accounted for 19.5% of the film schedules on the first day of the Lunar New Year, while the film schedules of "Hot and Spicy" reached 26.8%, and the film schedules of "Flying Life 2" reached 27.4%. %, far exceeding "Article 20". Such a gap in film arrangement is surprising.
After all, Zhang Yimou is China's number one director. Last year, "Man Jiang Hong" directed by him successfully won the Spring Festival and annual box office championships that year, and this film accounted for nearly 26% of the films scheduled on the first day of the year. %.
The current "Article 20" is still directed by Zhang Yimou himself, and the cast of this new film is also very strong, including Lei Jiayin, Zhao Liying, Chen Minghao, Zhang Yi, Fan Wei, Yu Hewei and Xu Yajun, etc. Well-known and powerful actors, each one of them can support a film and television drama on his own.
However, the proportion of the film schedule for such a movie is less than 20%, which is far inferior to Jia Ling's "Hot and Spicy" and Shen Teng's "Flying Life 2".
Regarding the pre-sale box office results and film schedule ratio of "Article 20", there should be two reasons why it can't beat "Hot and Furious" and "Flying Life 2".
One of the points is that the plot of "Article 20" is too long, reaching 141 minutes, which is not conducive to film scheduling. Another reason is that the actors are too powerful.
Shen Teng and Jia Ling can be said to be the two most popular and watched comedians in China at the moment. Comedy films starring Shen Teng can always create high box office in China. Even if they are bad films, their final box office results are not It would be too bad; Jia Ling once directed and starred in "Hello, Li Huanying". The film earned a high box office of over 5.4 billion yuan in China that year, so the audience is eager to see her second film. What kind of performance will there be?
Although the cast of "Article 20" is also very strong, none of them can compare with Shen Teng and Jia Ling in terms of box office appeal.
Therefore, to be on the safe side, the theater did not schedule too many films for "Article 20". However, the film schedule is not static. In the future, the film schedule will be adjusted according to their respective reputation and box office performance. In this way, "Article 20" still hopes to become the box office champion of the schedule.
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