Liberation Daily News (Reporter Zhong Han) The 2024 Spring Festival movies started pre-sale yesterday. According to real-time data from Beacon Professional Edition, as of 19:00 yesterday, the total pre-sale box office of new Spring Festival movies was 41.53 million yuan. 12.738 million yuan ranked first. The pre-sales of the three films "Hot and Spicy", " article 20 " and " speeding life 2" all exceeded 12 million yuan.
As the Spring Festival movie release notices are coming out one after another, the duration of the eight movies that will be released on the first day of the new year on February 10 has been announced, among which "Flying Life 2" is 121 minutes long, and " Bears Are Infested: Reverse Time and Space " is 108 minutes , "Hot and Spicy" lasts 129 minutes, "Article 20" lasts 141 minutes, "Mr. Red Carpet" lasts 127 minutes, " Let's Shake the Sun Together " lasts 129 minutes, and "Bajie: The Lower World of the Canopy" lasts 88 minutes, "Huang Pi: The Cat Who Descends from Heaven" lasts 82 minutes. Compared with the 2023 Spring Festival release, where there are more super-long films such as "The Wandering Earth 2" (173 minutes), "River Red" (159 minutes), and "Unknown" (128 minutes), the average length of movies this year has been shortened, making it easier for viewers to choose and arrange their viewing. Movie time also makes it easier for theaters to schedule movies.
Previously, it was reported that "Hot", "Article 20", "Flying Life 2", "Let's Shake the Sun Together" and "Bear Infested: Reverse Time and Space" will be released in separate lines. Three films have required theaters to guarantee On February 10 (the first day of the Lunar New Year) and February 11 (the second day of the Lunar New Year), a minimum of 22% of the films were scheduled, which triggered heated discussions among netizens. On the afternoon of January 30, the China Film Producers Association, the China Film Distribution and Exhibition Association, and representatives from eight investors and producers of Spring Festival films held a symposium on the distribution and screening of Spring Festival films. Participants reached a consensus that no unit or organization can use its market dominance to interfere in market operations, including movie scheduling, and make restrictive arrangements for the legitimate business activities of various market entities.
Judging from the pre-sale situation on the first day, ticket prices during the Spring Festival this year have not increased. Many films such as "Article 20" have also launched "limited-time special prices starting at 19.9 yuan". Some theater chains have also launched special promotions for purchasing tickets during the Spring Festival.
(Liberation Daily)
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