From Xiao Ba’s point of view, this year’s Spring Festival is undoubtedly a bit of a box office offseason. The “Mermaid 2” and “Nezha 2” that many people were looking forward to have not been confirmed to be released in the end. However, the Spring Festival is the biggest movie schedule every year. This year, Zhang Yimou, Jia Ling, and Han Han have all chosen to participate in the Spring Festival. The early promotion of the movie is bound to be quite intense.
There is only one week left before the Spring Festival, and it is the final time for several films. Although there are a total of nine films scheduled for the Spring Festival this year, judging from the momentum of early publicity and market response Look, there are only four films that can be ranked in the first echelon, " Flying Life 2" starring Shen Teng, " Hot and Spicy " starring Jia Ling, "Article 20" shot by Zhang Yimou and animated movies "Bear Infested: Reversal of Time and Space".
However, in terms of the number of people who want to watch it, "Flying Life 2" ranks first in the Spring Festival schedule with a higher number of people, followed by the cartoon "Bear Infested". In terms of the number of people who want to watch it in a short period of time, Jia Ling "Hot and Hot" also has good explosive power. As for Zhang Yimou's "Article 20" before pre-sale, it can only be regarded as satisfactory.
However, after the pre-sale started, this situation was reversed. Zhang Yimou's "Article 20" overtook it and reached the top, becoming the one with the most pre-sales on the first day. In addition, Jia Ling's "Hot" "Spicy and Hot" also followed closely, while Shen Teng's "Flying Life 2" ranked third. The pre-sales of the three films on the first day hardly opened up a big gap. Instead, "Bear Bears" felt like it was lagging behind.
However, it is worth mentioning that "Hot and Furious" and "Flying Life" accounted for 52,000 and 54,000 pre-sale screenings respectively, while "Article 20" only had 39,000 screenings and "Bear Infested" Only 24,000. The recently confirmed "Huang Pi: The God of Wealth Cat" has only 117 games, which can be said to be quite cannon fodder.
Judging from the publicity efforts of several films, Jia Ling's "Hot and Spicy" is undoubtedly the best in early promotion, whether it is controversy or curiosity, coupled with the success of her previous "Hello Li Huanying", Get her new work noticed. In particular, Jia Ling also revealed that she lost 100 pounds for the movie. Such a stunt caused a lot of discussion in the early stage.
However, due to the fierce publicity, Jia Ling has been in danger of overturning recently. First of all, Jia Ling's weight loss has been used for marketing, but she has never seen her appearance after losing weight, which has caused many people to complain and want to see her true appearance. You have to spend money to buy tickets. After that, the film crew began to promote the show with its characters. The show itself is an inspirational show for weight loss. The content after the weight loss is not allowed to be watched, so naturally only the content before the weight loss can be released.
The content before weight loss must be anxious, otherwise the plot will not be suppressed first and then enhanced. However, in today's environment, this kind of promotion has been questioned by many people as promoting weight anxiety. Some netizens were dissatisfied with the image of a fat man played by Jia Ling. They thought that the secret love portrayed by Jia Ling in the early stage of the movie was a bit too humble, and she was dressed sloppily and even had a vulgar expression, which made some overweight people feel uncomfortable.
Under this circumstance, the film crew quickly adjusted the direction of the announcement based on public opinion, hiding the love line with Lei Jiayin , and began to focus on the family line with Zhang Xiaofei and his mother, hoping to once again arouse the public's previous viewing of " "Hello Li Huanying" sentiment.
Because "Flying Life 2" has the same tone as the first one, the promotion direction is basically stable, with Shen Teng as the main focus. Although it did not hit the hot searches like "Hot and Spicy", there was no marketing either. Rollover problem. It can be said that the trend is very stable, and the final direction is basically determined by word of mouth.
Although this year is a small year for the Spring Festival, it is also a big year for Lei Jiayin. Both works were released during the Spring Festival. Whether it is "Hot" or "Article 20", Lei Jiayin has a relatively large role. It can be said that He is the busiest artist during the Spring Festival promotion period this year.Zhang Yimou has never been a director that movie theaters like, and the initial schedule of each film is not high. This may also be related to his low investment in early promotion.
Among them, "Bear Bears" is the most secure. In recent years, "Bear Bears" has a solid audience base, and its box office has grown steadily every year. It can be regarded as the strongest movie during the Spring Festival every year. So even if the pre-sales performance is not good, "Bear Bears" will still appear in the future box office. After all, children are the main force during the Spring Festival.
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