At the beginning of 2024, Jia Ling’s version of “She Disappeared” appeared with another narrative. On the morning of January 11, Jia Ling suddenly posted a long post on Weibo, saying, "I've been really hungry and tired this year, it feels like a lifetime has passed." At this time, people have not thought that Jia Ling disappeared from public view after the Golden Rooster Award.
Regarding what she did this year, she said on Weibo that she made a movie called "Hot and Hot." "I filmed for a whole year, in four seasons, spring, summer, autumn and winter. I started filming five times (one more time because I was too tired)." Then she revealed that she had "successfully lost 100 pounds and became a boxer." Looks like."
What is the concept of 100 pounds? It’s more than just losing one Zhang Xiaofei. If it’s true, that’s awesome! Struggling with weight is not uncommon in the entertainment industry. One of the more sensational ones is Indian actor Aamir Khan's "Dangal!" "Dad", in order to show the true state of the character (father), he first gained 50 pounds, and then quickly lost nearly 30 pounds; Hollywood actor Christian Bale is also a model of being fat and thin, and for a while he was as skinny as a stick in "The Machinist" , and then he was so fat that he was out of shape in "American Hustle". But even for such an actor who is over 180 centimeters tall, it is rare to hear of someone losing 100 pounds. If an actress loses 100 pounds, the effect of the movie will undoubtedly be more amazing, and Jia Ling is bound to become the biggest attraction of the movie. It even leaves a mark in film history.
What’s intriguing is that after the topic got a lot of traffic, Jia Ling herself continued to disappear from the world. No photo of Jia Ling after she lost 100 pounds could be found on the entire Internet. Well-known Internet celebrity Dong Yuhui came out to speak out, saying that he saw Jia Ling and she was so thin that she was unrecognizable. At the same time, he also revealed that the slimming photos of Jia Ling that can be found online are all fake. Apart from admiration, he wanted to invite Jia Ling to be a guest in the live broadcast room, but Jia Ling rejected him. Because, she wants to save the suspense until the movie is released.
Some netizens pointedly pointed out, "Such a suspense design is most likely intentional, and the subsequent marketing of the film is likely to continue to focus on weight issues."
As we all know, the countdown to the Spring Festival has entered, and Zhang Yimou, Ning Hao, Han Han, Shen Tencent and others have already stood on the track this year, and all publicity and marketing companies are naturally racking their brains for this. Taking a closer look, how likely is Jia Ling, the female director with the highest box office in Chinese film history, to win?
"Hot and Spicy" is not an original work, but a remake of the Japanese movie "Hundred-Yuan Baby". It tells the story of a fat girl named Leying (whose Pinyin is "Ling" in "Jia Ling") who "lies flat" at home after graduating from college. She was rejected by her family because she stayed at home doing nothing. She ran away from home under all kinds of verbal violence and accusations. By chance, she met Hao Kun (played by Lei Jiayin), a well-known boxer who was just as confused as she was and became a boxing personal trainer. Faced with a life that is not worth living, the two people unexpectedly start to restart their lives and attack the hot and hot...
Not to mention that this type of story is so appropriate and reasonable in Japanese society, but it is so appropriate in the current Chinese society. How persuasive it is; let’s not discuss whether Jia Ling’s acting skills are better than the Japanese actress Sakura Ando (the heroine of “Shoplifters”) who became a god with this film. The story itself is not surprising. At this time, the lineup of Jia Ling, Lei Jiayin, Zhang Xiaofei, Yang Zi, and Ma Li is not very outstanding in the star-studded Spring Festival. Under this premise, whether marketing can create suspense and continue to attract attention has become the key to success or failure.
In the past year, the crew of "Hot and Spicy" has kept Jia Ling's 100-pound weight loss impeccable, and the mystery further aroused the curiosity of the audience. Some excited netizens repeatedly looked for clues about Jia Ling after she lost weight in the official trailer. Just a muscular arm crossing the screen, they followed it with a magnifying glass and wondered: Could this be Jia Ling? Arm now?
Through event marketing, Jia Ling won the first wave of popularity for herself, but it also gradually made people feel that things seemed to have changed.Some netizens directly commented: "Does losing 100 pounds mean that the movie is good?" "I don't know if the restaurant food is delicious, but is it possible to focus on a chef who is as handsome as the sky?"
In any case, losing 100 pounds alone will Due to the traffic brought by hot searches, the movie "Hot and Spicy" has most likely locked in leading attention in advance. However, the success or failure of Spring Festival movies still depends on quality. Although the main marketing "off-site gimmick" can play a role To a certain extent, it may only win the first few "positions" when the suspense is revealed. Excessive or even inappropriate marketing may have a backlash effect on the work. Whether you can reach the end during the Spring Festival is ultimately a matter of endurance. Only by continuing to increase your reputation can you win in the end.
In fact, this is not the first time Jia Ling has bet with her weight. As early as the time of "Hello, Li Huanying", this famously fat actress had made a wish to become as thin as a lightning bolt after the box office exceeded 3 billion. Everyone has seen what happened later. The box office exceeded 5.4 billion yuan, but Jia Ling is still very fat, and everyone likes her as fat as ever. Similarly, compared to Jia Ling who suddenly lost 100 pounds, we still prefer Jia Ling who impresses the audience with her true feelings.
Author: Chen Xihan
Text: Chen Xihan Editor: Xu Luming Editor: Shao Ling
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