Apple unable to sell anymore? iPhone sales are not optimistic!
But surprisingly, Apple remains calm and tries to continue launching new models.
According to media reports, iPhone 17 may bring major changes, which raises people's questions: Is Apple's ancestral knife skills really unchangeable?
A recent supply chain survey shows that Apple has reduced the supply of key upstream semiconductor components. It is expected that iPhone shipments will be approximately 200 million units by 2024, a 15% decrease compared with last year.
analysts pointed out that among the world's major mobile phone brands, Apple may be experiencing the largest decline. The existing iPhone design has been used for many years. If no changes are made, it may be difficult to meet consumer demand.
What is surprising is that Apple still adheres to its traditional ancestral knife skills.
According to predictions by Tianfeng International analyst Ming-Chi Kuo, Apple will not launch a new iPhone with major changes until 2025 at the earliest. These new models will be equipped with more comprehensive and differentiated generative artificial intelligence or applications. In other words, consumers need to wait until next year's iPhone 17 series is released to see new models with new looks and smarter features.
Not long ago, the investment bank Barclays also predicted the development trend of iPhone. They believed that the iPhone 16 series may not change much. This prediction further confirms Apple's conservative approach to design.
Despite the sales pressure Apple is facing, they seem to be in no rush to change their existing design strategy. Although this conservative strategy may affect its position in market competition, as a world-renowned technology company, Apple has its own market strategy and product planning. They may be waiting for the right time to launch a new iPhone design to meet consumers' needs for innovation and differentiation.
According to current news, iPhone 16 Pro and iPhone 16 Pro Max will be upgraded in display size, reaching 6.3 inches and 6.9 inches respectively.
In addition, the iPhone 16 series is also expected to be equipped with a button dedicated to taking pictures. The button adopts a mechanical design and supports touch to zoom in or out of the focus. At the same time, the buttons can also change their functions based on finger pressure. For example, press lightly to focus, and press again to take photos. However, the overall upgrade is not very large. Regarding this point, some netizens even complained about whether Apple was taking Nokia's "biting on the old" route.
However, the release of the iPhone 17 series may be an opportunity. Consumers need to wait patiently for the iPhone 17 series, and they may be able to see new models with new looks and smarter functions.
Will everyone wait for Apple’s major update?
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