1905 Movie News On February 3, actor Lei Jiayin appeared at the press conference as the promotion ambassador of Jian Piao Yingbao, and brought two starring films "Hot and Spicy" and "Article 20" at the press conference with Jianticiao Group jointly announced the official launch of China's first Spring Festival movie interactive carnival by lighting up the ticket gates to win the Spring Festival.
As the first Spring Festival movie interactive carnival, the event will use the movie interactive cooperation platform Jianpiao Yingbao mini program as a carrier, using simple and fast interactive methods and rich movie viewing benefits to attract more viewers to enter the cinema and help the Spring Festival movie market Prosperous.
Talking about the original intention of serving as a promotion ambassador, Lei Jiayin said that the film industry has always been pursuing industrial development. The all-round upgrading of the industry is not only inevitable, but the form of electronic ticket checking can also bring a more convenient viewing experience to the audience. . As one of the busiest actors during this year's Spring Festival, he said that he has been paying close attention to the box office pre-sales performance of each movie during the period.
Lei Jiayin also sincerely recommended "Hot" and "Article 20", which she starred in, at the press conference. Director Jia Ling has not appeared since the official announcement of "Hot and Spicy", which also made many viewers curious. Lei Jiayin said that he believes that Jia Ling will give the audience a great shock after the film is released, and the content of the film will make people cry and laugh at the same time. Although "Article 20" focuses on serious realistic themes, the finished film also has sufficient comedy elements. Director Zhang Yimou calculated that it will have more laughs than "Man Jiang Hong". Zhang Guo, CEO of
JianTiao Group, also introduced this event: We firmly believe that electronic ticket checking will be the future development trend, and interactive movies will also become the standard for Chinese film promotions. Zhang Guo also said that with the help of this platform, the group plans to make 2024 the first year of interactive movies in China and promote the interactive cooperation model on a regular basis to cover other movie schedules this year. At the same time, big data application scenarios will be built on this basis to continuously empower film producers, distributors, theaters and theater chains, and the general audience, and jointly create a high-quality film industry development ecosystem.
It is reported that the carnival will start on February 10, the first day of the Lunar New Year, and will last until February 24, the fifteenth day of the first lunar month. Viewers open and bind the Jianticiao Yingbao applet and scan the QR code on the front of the movie ticket to participate in the lottery.
From the first day of the Lunar New Year to the fifteenth day of the first lunar month, the first 2024 movie-watching users who complete the redemption will receive surprise red envelopes for watching the movie, and will also have the opportunity to receive new electronic equipment, movie-watching gift packages, new energy vehicle awards and other New Year benefits.
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