According to professional software statistics, Jia Ling 's new film " Hot Hot " directed and starred in has successfully entered the top three most popular movies in the 2024 Spring Festival. The promotion of the entire movie is also very active. The current number of likes on the short video platform "Flying Life 2" starring Shen Teng and has exceeded and fans, and it can be said to be the main contender for the Spring Festival box office championship.
I just don’t know if it’s because of the chaos in the busy schedule. Recently, a series of publicity actions of "Hot and Spicy" have frequently caused controversy. From posters suspected of plagiarism to Jia Ling and Lei Jiayin, clips were criticized. It can be said that mistakes are made constantly. The comment area of the movie promotion account There is a trend of getting out of control, and a large number of comments are questioning the direction of their propaganda.
The most common question is about the entire theme of the movie "Hot and Spicy" - do fat girls necessarily have low self-esteem?
Some netizens even felt that Jia Ling's image and personality in "Hot and Spicy" were suspected of discriminating against fat girls. Comments on the film's promotion direction in the comment sections of major platforms received more than 2,000 likes in two hours, and some people directly expressed their rejection. watch a movie.
There is also a plot setting in which the female protagonist played by Jia Ling has a secret crush on the male protagonist played by Lei Jiayin, which also caused dissatisfaction among netizens.
At present, the producers of "Hot and Spicy" have no intention of deleting the relevant controversial clips, but seeing that the film's reputation is about to overturn before it is released, they have also made adjustments. The latest promotion focus is on the film's other starring On Zhang Xiaofei , the identity of her character was directly exposed - this time Jia Ling and Zhang Xiaofei did not play mother and daughter, but played a pair of sisters.
Lei Jiayin, who was complained about not being worthy of a crush, quickly "disappeared" from the "Hot and Spicy" promotional account, replaced by Zhang Xiaofei and the family-related clips in the entire film. A new promotional video will be released every two hours, every Not a single word of Lei Jiayin.
At this time, we can also see that "Hot and Spicy" has an important story line besides the love line, which is the family line that Jia Ling is best at.
At first glance, the interaction between mother and daughter seems quite festive, but when more and more plots are exposed, you will find that the family line is another kind of anxiety.
The sister played by Zhang Xiaofei has a very vicious tongue. At the dinner table, she started to criticize the sister played by Jia Ling. She asked her face to face what contribution she had made to the family. She bluntly said that her sister is still in her 30s and stays at home without working or working. , there was a hint of urging marriage in the words, and the last sentence came out: "You can't expect me to go to the nursing home to see you then!"
There is also a promotional clip that is even more heartbreaking. The love between mother and daughter is online, mom During an interview in front of the camera, she cried and complained that her eldest daughter had failed in life. The eldest daughter could not bear the pressure and wanted to interrupt the interview. The younger sister appeared again, calling her sister by name and asking her to continue participating.
The promotional topic is "Jia Ling and Zhang Xiaofei play sisters". The related plot is not as warm as "Li Huanying". Simply looking at the content, I thought it would be another controversy. However, what is unexpected is that this time the comment area is unexpectedly harmonious.
Jia Ling and Zhang Xiaofei collaborated again, playing a family again, which reminded netizens of "Li Huanying", which was indeed the box office champion during the Spring Festival that year. Everyone remembers the lines clearly.
Looking at the two promotion directions of "Hot and Spicy" together, it is not difficult to find the importance of movie casting. Good casting and plot can have an effect of 1+1 greater than 2 - of course, a movie Whether it can be successful or not, the most important thing depends on the overall quality. The casting of the male lead in "Hot and Spicy" has been controversial, I hope it can make up for it in terms of acting!
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