"Ms. Dong" likes to mention another hot search. At the Gree annual meeting, employees sang in an allegro style, "In terms of relationships, I am special than you all, my mother is Dong Mingzhu" and praised "Mr. Dong is very popular, outstanding women are representatives, he is resolute and busy at work"...
Although, "My mother is Dong Mingzhu" was presented in the art form of "slip of the tongue", the performer immediately changed her words to "My mother likes Dong Mingzhu the most". However, the words "My mother is Dong Mingzhu" displayed hugely on the electronic screen of dozens of square meters on the stage quickly became a hot meme on the Internet.
In response, Gree officially responded that the performer made a little joke in order to increase the humorous atmosphere. At this annual meeting, Dong Mingzhu announced an additional year-end bonus of 200 million yuan, and also stated that employees should work with dignity. Altruism will help the development of the company, so we must treat everyone well.
In fact, many people have done this before, and there is no need to be ashamed to say it. However, it reflects the corporate culture. Some are simple, crude and effective, just to trample on the leader’s aesthetic point; some are convoluted and lingering, in order to show that they are literary and cultured; some are deliberately “not big or small” to show their closeness with the leader... Gree Annual Meeting This performance may reflect its true corporate culture. It is easy to recall that in some year-end summaries that require "criticism" of leaders, the standard answer is "the leader's shortcomings are that he works too hard and does not consider his own body too much."
With the help of social media, the annual meetings of well-known companies are no longer the company's own business. When organizing the program, the organizers of the annual meetings have anticipated the reaction of external public opinion after the content is "leaked" and disseminated. Choosing the scale of the annual meeting reflects the way superiors and subordinates get along within the company, and is also related to the outside world's perception of the company.
For example, at the 2019 New Oriental Annual Meeting, employees adapted "Desert Camel" into "Free Yourself". The target of release was obviously Yu Minhong, complaining that the company "only blames each other when problems arise" and "what independent personality, what integrity and responsibility, "I only sing for my boss's circle of friends" and "I work so hard that in the end I can't do anything but write ppts"...
This video of bravely complaining about bosses and leaders is still talked about today. Many netizens believe that the employees performing this show "risk leaving their jobs", but in fact there is no need to worry about this. Yu Minhong has publicly stated his position before, saying that employees should be encouraged to dare to diss their boss in person. He decided to reward those who participated in creation and performance to encourage the spirit and culture of outspokenness.
This scene seems to have truly restored the plot of the hit movie "The Annual Party Can't Stop". The annual meeting cannot be stopped. It does not mean that employees are very keen to perform at the annual meeting and show their faces in front of the leaders, but that they look forward to communicating with the management without obstacles through the annual meeting and reflecting on issues that they usually dare not or cannot talk about. In the happy moments of the end of the year, managers are open-minded and accept advice fluently, which can also be called the most basic dignity of an enterprise. The scale of the
annual meeting also reflects the development trend of the industry to a certain extent. In the past few years, many major Internet companies have frequently appeared on a "large scale". Internet bosses cosplayed various outrageous characters and consciously accepted the "teasing" of their employees, which became a famous scene that the "workers at the bottom" look forward to. Instead of wearing suits and ties, the bosses pretend to be cool and funny, not only to release the emotional pressure accumulated by employees on daily basis, but also to probably express the eclectic vision of the company's development direction.
Obviously, the annual meetings of major manufacturers have become more restrained in recent years. Not only are there fewer founders who have retreated behind the scenes and directly take to the stage to participate in performances, but the annual meeting has become more like a meeting. At the just-held Tencent annual meeting, Ma Huateng spent 35 minutes carefully summarizing the development of Tencent's various businesses, and "boosting confidence" was summarized as the key word of this speech.
What is a bit special this year is the annual meeting of NVIDIA China. Founder Huang Renxun was personally present. The video of him wearing a Northeast flower vest, turning a handkerchief and performing Yangko went viral on the Internet, single-handedly making up for the annual meeting of major manufacturers." It’s no longer exciting.” In the context of the "chip war", there is no lack of mainstream media analysis. Huang Renxun chose to come to China at this time to express his willingness to integrate into Chinese culture and reflect his emphasis on the Chinese market.
In an era where everything is a media, the annual meeting is undoubtedly an important window for companies to display their image and has become the highlight of corporate communication. Whether it is carefully designed or unintentional, the scale of the annual meeting represents the company's philosophy of survival. At the annual meeting, not only employees must seize the opportunity to "interact" with their bosses, but corporate managers must also learn to face the public's perception and use a relaxed and decent posture.
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