Thalys, which is close to Huawei, continues to suffer losses. Recently, Cyrus released a pre-loss announcement for 2023 performance. Data shows that in 2023, Cyrus will achieve operating income of 35.5-36.5 billion yuan, a year-on-year increase of 4.09%-7.02%; the net loss attrib

is close to Huawei's and Cyrus , and the losses continue.

Recently, Cyrus issued a pre-loss announcement for 2023 annual performance. Data shows that in 2023, Cyrus will achieve operating income of 35.5-36.5 billion yuan, a year-on-year increase of 4.09%-7.02%; the net loss attributable to the parent company is expected to be 2.1 billion-2.7 billion yuan; the net loss after deducting non-recurring gains and losses is 4.6 billion-5 billion.

Regarding the performance loss, officials said that it was due to higher R&D investment in core technologies and products for high-end smart electric vehicles, which resulted in increased R&D expenses and labor costs; at the same time, sales were sluggish in the first three quarters, and fixed expenses and related expenses were also higher; in order It boosted sales in the fourth quarter, increased market promotion efforts in the first half of the year, and high raw material costs in the first half of the year.

However, in response to the pressure on short-term performance, Cyrus said that in the fourth quarter of 2023, asked the world m7 and asked the world m9 will be launched, and the company's profitability is expected to be further enhanced.

is famous for "changing fate against nature"

In recent years, due to its cooperation with Huawei, asked the world and Cyrus behind it have gained enough attention from the outside world.

As the first car company to take advantage of Huawei, the cooperation between Cyrus and Huawei began as early as 2019. In April 2021, the first model of the cooperation between the two parties, Cyrus Huawei Smart Select SF5, was born and became The first model to enter Huawei's sales network has successfully reaped the first wave of dividends: from April to December 2021, the cumulative sales of Cyrus sf5 exceeded 8,500 units, and the company's annual sales of new energy vehicles reached 41,400 units, a year-on-year increase of 103.94% %. After a small trial of

, at the end of 2021, Cyrus released aito Wenjie, a new high-end brand deeply empowered by Huawei. In less than half a year, it has cooperated with , Weilai, , , Xiaopeng, and Ideal. The leading new car manufacturing companies have stood on the same starting line and become the fastest growing new energy vehicle brand.

At the same time, Cyrus also experienced a surge in the capital market. Due to Huawei's cooperation halo, Cyrus' stock price performance once soared to the sky. When the company reached a cooperative relationship with Huawei in March 2021, the company's stock price was around 20 yuan. By late June 2021, the stock price was close to 80 yuan, an increase of 300%.

However, the good times don't last long, and a single move can affect the whole body. In the first half of 2023, the sales growth rate of aito Wenjie began to slow down, and Cyrus also showed a downward trend.

sales ranking data show that in the first eight months of last year, the sales volume of Wenjie M7 was not satisfactory. After April, the monthly sales volume continued to be less than 1,000 units, with the lowest being only 432 units. It was not until September 12, with the launch of the facelift model Wenjie New M7, that sales were reversed.

And this reversal once again pushed Cyrus into the spotlight.

According to the full-year sales data released by Cyrus, a total of 153,700 new energy vehicles were produced and 151,800 new energy vehicles were sold in 2023. Among them, Cyrus Automobile produced a total of 105,600 vehicles and sold 106,700 vehicles. Especially in the fourth quarter, sales of 14,500 Cyrus vehicles, 20,300 vehicles and 31,500 vehicles were sold in the three months respectively, with sales doubling.

enters 2024. In the first three weeks (January 1st to January 21st), aito Wenjie leads the list of new forces with sales of 20,100 units. replaces Li Auto’s long-term top position.

At the same time, Cyrus's stock price also took off again with the hot sales of the new M7. In 2023, the company's market value increased from less than 60 billion yuan to a maximum of 140 billion yuan, and the stock price rose as much as 144.81%. Especially after September 2023, the company's market value increased by more than 110% in more than 3 months, ranking among the 100 billion market value ranks. China's new energy vehicle companies rank third in market value.

The imagination of "flooding the sky with wealth and honor"

"The car companies that Huawei cooperates with will be the first to become profitable within one or two years, and will become one of the most profitable car companies in China."

With the great sales of Wenjie, combined with According to the above-mentioned commitment of Huawei Managing Director Yu Chengdong, some people predict that Cyrus is likely to become the fourth profitable new energy player in China after BYD, Ideal, and Aian.

However, the reality is the opposite: Today, Thalys has suffered a large loss for the fourth consecutive year, and has negative non-net profit for the sixth consecutive year.

Data reviewed by Feiling Auto shows that from 2020 to 2022, Cyrus recorded net losses of 1.729 billion yuan, 1.824 billion yuan and 3.832 billion yuan respectively, with a cumulative loss of more than 9.485 billion yuan in four years. From 2018 to 2022, Cyrus recorded non-net losses of 163 million yuan, 884 million yuan, 2.308 billion yuan, 2.793 billion yuan and 4.296 billion yuan respectively. The cumulative loss of in six years exceeded 15 billion yuan.

In this regard, some analysts said that although Cyrus has achieved certain sales boost after cooperating with Huawei, it has not yet brought financial benefits, and has even increased its losses. Behind this is the fact that Cyrus will invest huge sales expenses, research and development expenses, etc. on the Wenjie model.

It is rumored that Huawei and Cyrus share a 19-10 split, of which 8% is Huawei channel marketing expenses and 2% is technology licensing fees. In other words, in this profit sharing, as long as the sales volume is enough, Huawei will definitely make money. However, Cyrus may not.

According to dealers, although the gross profit margin of wenjiem5 is as high as 25%, after Huawei's "technology sharing" is thrown out, Cyrus will make very little money. What's more, Cyrus also has to bear high labor and factory costs, so there is a saying in the market that "Cyliss loses more than 10,000 yuan selling a car."

However, with the rise of the industry, Cyrus's profitability is also constantly strengthening.

But the tricky thing is that with Cyrus’s “jewels” in front, more and more companies are beginning to join Huawei’s “circle of friends”. At present, Huawei has reached cooperation with Chery , BAIC , and Jianghuai , and launched Zhijie, Xiangjie and Aojie respectively. Although in Huawei's plan, the products of each car company are non-overlapping - some make cars, some make MPVs, and some make B-class cars, Cyrus's status in Huawei's mind is declining. It seems to be an indisputable fact.

Faced with the fact that the business that had not yet made money was about to be divided up, Cyrus also felt anxious.

In order not to rely too much on Huawei, last year Cyrus released a new brand " blue electric " equipped with BYD DM-I power system and Huawei hicar engine. It tried to seize the electric vehicles under 150,000 yuan by reducing configuration and price. market.

But after peeling off the Huawei label, Cyrus’ blue power received a mediocre response. Data shows that the sales volume of blue e5 from July to September last year was 343 units, 390 units and 607 units respectively, and the sales volume in October was 925 units. Although at the Guangzhou Auto Show in November, it was officially announced that the e5 model would be sold starting at 99,800 yuan, reaching the 100,000 yuan mark, sales were still only 1,556 units, ranking 132nd among SUV sales.

In just one year, Cyrus has gone from an unknown car company to a popular star in the car industry.

However, every famous scene in the industry seems to be inseparable from Huawei's blessing, but behind the halo, long-term losses, its own newcomers who have not been promoted, and the traffic coveted by peers, all threaten Cyrus' 2024 performance. Do you still stand under the spotlight on the stage and catch the wealth and wealth you imagined?