According to the Jiupai News WeChat public account: On January 29, Douyin announced an exclusive high-quality micro-short drama cooperation with the well-known Hong Kong director and actor Stephen Chow. The two parties will jointly develop and operate "9527 Theater", the first hi

Picture source: "Douyin Group" official account

Stephen Chow will join forces with outstanding young creators as the initiator to create content directly for users on the Douyin account based on "Director Stephen Chow's Works".

It is reported that the name of "9527 Theater" may be related to the movie " Tang Bo Hu Dian Qiuxiang ". In the movie, Tang Bohu, played by Stephen Chow, sneaks into Washington as a servant, and his servant number is "9527." Some netizens interpreted this number as "nonsensical or funny."

Stills from "Tang Bohu Spots Autumn Fragrance". Picture source: Internet

In recent years, Stephen Chow has not had many works. In 2019, ", the new king of comedy, " directed by Stephen Chow failed to be released during the Spring Festival. In response, Stephen Chow responded: "I have experienced all the ups and downs in life. In fact, I have already passed away."

In 2023, Stephen Chow served as the executive producer of the animated film " The Monkey King ".

This time, as soon as the news came out that the first season of Stephen Chow's first boutique micro-series "Golden Pig and Jade Leaf" will be released, many netizens expressed their expectations, "As long as you are a star, you are already full of expectations" "I can be a member of the group" Do you want to act?" "Support Mr. Xing in rectifying the short drama market."

micro-short dramas have developed rapidly in recent years. During the Spring Festival, many micro-short dramas were launched on Douyin, Kuaishou, iQiyi, Youku and other platforms, such as derivative short dramas of popular movie IPs, including " Lion Boy " The spin-off short drama "Beyond! A-Juan", the spin-off short drama "The Disguise Game" of " All-or-Nothing ", the spin-off short drama "Girls Strike Back" of "Assassination of Novelists", etc.

will also launch "I Open a Bar in the Song Dynasty" starring Zhang Xiaolong and Lan Xi, "Zhiyang Duan" starring Li Chun, and "Super Office Worker" starring Guo Xiaoting and Yin Zheng.

As industry supervision continues to improve, short dramas are developing towards quality and standardization. Previously, on November 15, 2023, the China Online Audiovisual Program Service Association published an article stating that the State Administration of Radio and Television will continue to improve the normalized management mechanism, increase management efforts and refine management measures for online micro-short dramas from seven aspects, including Accelerate the formulation of the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas", establish a "blacklist" mechanism for small programs, and carry out a one-month special rectification work.

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