"Everyone typed '爱chan' on the public screen, and we took screenshots to send out lipsticks to the lucky viewers."
On the evening of January 28, former Japanese table tennis player Fukuhara Ai started a live broadcast on the short video platform. This is the latter's rare public appearance since the Japanese media revealed in November last year that it had launched an investigation into Fukuhara's "kidnapping of his son."
On the evening of 28th, 5 minutes after the broadcast started, the number of likes in Fukuhara Ai’s live broadcast room exceeded 20,000. Ten minutes after the broadcast started, the number of people online reached 10,000. After starting the live broadcast, Ai Fukuhara and her personal trainer Tang Yuanyuan interacted with netizens on past training, Chinese Spring Festival customs, Chinese food and other topics.
Since then, Fukuhara Ai and her assistant conducted a live broadcast to sell goods, including daily necessities such as Year of the Dragon red envelopes, paper towels, toothbrushes, and mobile phone case decorations. According to reports, the products sold in this live broadcast were recommended by Fukuhara Ai after personal experience.
When Ai Fukuhara started the "selling" mode, most of the focus of netizens was not on the products. Many people were concerned about the status of Ai Fukuhara, who had not been seen for a long time. But apart from selling goods, Fukuhara Ai didn’t share much about her current life. The entire live broadcast of
lasted for about 1 hour and 50 minutes. Data showed that a total of 1.409 million people watched it, but the amount of goods sold was less than 25,000 yuan. Data shows that the number of live broadcast transactions was 2,375, with a transaction volume of 23,496 yuan.
Fukuhara Ai revealed before the end of the live broadcast that she has plans to come to China in the future.
Some netizens believe that more than 20,000 yuan in 2 hours is not a small amount.
Some netizens said that not every celebrity is suitable for live streaming. Ai Fukuhara can try again. If the effect is not good, just move her position. According to
public information, Fukuhara Ai was born in Japan in November 1988 and is a table tennis player. In September 2016, Fukuhara Ai and Jiang Hongjie officially announced their marriage; in October 2017, Fukuhara Ai gave birth to a daughter; on April 8, 2019, Jiang Hongjie announced on Weibo that Fukuhara Ai had given birth to a second child; in July 2021, Fukuhara Ai and Jiang Hongjie issued a statement announcing his divorce.
After their divorce, Fukuhara Ai and Jiang Hongjie sued the court over the custody of their children. On July 27, 2023, Jiang Hongjie held a press conference in Tokyo on the matter, saying that he had received the ruling from the Japanese court. "The content is that the court asked Ai Fukuhara to deliver the child to me."
In November of the same year, Japanese media reported that the local The Metropolitan Police Department has launched an investigation into Fukuhara Ai's "kidnapping of her son". If Fukuhara Ai is ultimately found guilty, the latter may face a fixed-term prison sentence of more than 2 years and less than 20 years. Fukuhara Ai responded in an interview on November 3: "We have received inquiries (from the Metropolitan Police Department), but we have talked with lawyers and heard that there is no problem."
editor | He Xiaotao Gai Yuanyuan
proofread |Sun Zhicheng
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Daily Economic News