Kuai Technology reported on January 29 that there is some controversy over whether to hire celebrities for endorsements. Many companies prefer to hire endorsements so that they can use the celebrity effect to quickly promote their products. For example, Xiaopeng hired Lin Zhiying, Zhiji hired Tang Wei, Nezha Automobile found Guli Nazha and so on.
However, Li Xiang, the founder of Li Auto, is not interested in having celebrities endorse him. Recently, he publicly stated: In 2024, he will try product placement in a small number of popular variety shows, movies, and TV series to let more people know about Li Auto.
At the same time, it also said: Compared with the ideal revenue scale, the cost of such implantation is not much. As for celebrity endorsement, it will not do it. It insists that car owners are the best spokespersons .
It is reported that a blogger close to Li Auto recently posted that Li Auto sponsored the variety show "Cat in the Box", which is said to include Huang Bo, Huang Lei, Zhang Yixing, Chen He, Zheng Kai, Sun Honglei, He Jiong, etc. With many celebrities joining the show, it is expected to become the number one show in ratings at the beginning of 2024.
At the same time, the blogger also imagined: If celebrities all replaced nanny cars with mega, it would be difficult not to become popular !
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