The movie market in January 2024 is terrible.
was first a theatrical movie, and in less than a month, four major box office hits were produced: " What's in the Zoo ", "Extreme Rescue", " Flowers with Thousand Bones " and "Family with Children, Goddess Dog Head", all of which were All of them were big productions with a star-studded cast and a cost of over 100 million. Unfortunately, the quality was poor and the audience didn't buy it at all. In addition, the January schedule was deserted, resulting in a disastrous box office failure.
And the Internet market is not much better.
Wu Yue spent 15 million to create the martial arts film "Block a Horse and Seize the Sword". The box office on the first day was only 194,000. It is such a bad start for martial arts films in 2024, but this film is not the worst Internet movie in 2024. After all, the producer of " HUAWEI Jianghu: Bad Handsome " has gone bankrupt and has even gone to the point of apologizing.
lost more than 23 million, the producer went bankrupt and apologized, and the biggest tragedy of online movies in 2024 was born!
On December 29, 2023, the first animated film in the "Hua Jianghu" series " Hua Jianghu: Tiangang " premiered online. The box office of
on the first day exceeded 19.84 million, and 2.18 million viewers paid, directly breaking the historical record of major online films. The final box office is even expected to exceed 80 million. It is definitely the biggest dark horse in the New Year's Eve of 2023, allowing the market to see "Hua Jiang Hu" The influence of this IP.
But less than half a month later, the first live-action movie in this series, "The Bad Handsome Man Who Draws Jianghu", hit the streets.
"The Bad Handsome Man Who Draws Jianghu" will premiere online on January 11, 2024.
The movie is written and directed by Sha Feng. This guy was a screenwriter before. His representative works include TV series such as "River God" and "Iron Brothers". This "Bad Handsome Man Drawing Jianghu" is Sha Feng's directorial debut. He can only be said to be a screenwriter. Being strong doesn't mean you can be a good director.
The male and female protagonists of the movie are starring Chen Guokun and Mao Xiaohui.
Stephen Chow's golden supporting role, Bruce Lee's special actor, and Xiao Longnu who played the role in the 2020 version of "The Legend of the Condor Heroes". Both of them are well-known actors, and they are considered a good lineup on the Internet.
But what surprised the audience most was that the cost of the movie was as high as 30 million.
Generally speaking, if an Internet major has a cost of 8 million, it is considered a big production. Only a few actors with box office appeal, such as Xie Miao and An Zhijie, can star in a multi-million dollar Internet major action movie, or "Qi Men" A mature IP like "Dunjia" also costs over 10 million.
Even if "Painting Rivers and Lakes" has great influence, the investment of 30 million in a major Internet movie is definitely the ceiling in the history of major Internet movies.
It is a pity that the cost of the ceiling is exchanged for the box office of the floor.
So far, the cumulative box office of "The Bad Guy" is only 6.62 million, and the single-day box office has dropped to 58,000. It is predicted that its final box office will be around 7 million. The shared box office of online movies is the income that the film studio can get, so It is very easy to calculate whether there is a loss. According to the current results, unless there is a miracle, the loss of "The Bad Handsome Man Who Draws Jianghu" will definitely exceed 23 million.
will definitely be the biggest box office tragedy in 2024 and even in the history of Internet movies.
It can be seen from producer Yu Hui's continuous posts since January 22 that the movie's losses make people doubt their life.
It can be seen that Yu Hui is very distressed and keeps posting articles and videos. Overall, the following points are made.
's first apology was of course to the fans of "Drawing Rivers and Lakes". Yu Hui claimed that he was a fan of "Drawing Rivers and Lakes" and filmed this live-action comic book movie out of love. Unexpectedly, fans did not buy it. There may indeed be many movies shortcomings.
The second one is the box office failure. Yu Hui thinks that the copyright owner of "Hua Jiang Hu" was too difficult.
"The Bad Handsome Man Who Draws Jianghu" is not produced by the producer of the animated version, but Yu Hui spent 5 million at his own expense to purchase the copyright for the filming. Therefore, it did not receive official publicity from "Hua Jianghu", even for his own animated version of the movie. "Hua Jianghu: Tiangang" "suppressed" the live-action version of "Hua Jianghu: Bad Handsome" because it was afraid of affecting the box office of its own movies.
The third is that I have lost everything.
The box office failure of "The Bad Handsome Man Who Draws Jianghu" has left Yu Hui tens of millions in debt, and even his wife and children want to leave him.
This is consistent with the calculation above that "The Bad Handsome Man Who Draws Jianghu" lost over 23 million.
But is this really the problem in "The Bad Handsome Man Who Draws Jianghu"?
After four years of hiding in the dark, what is "The Bad Handsome Man Who Draws Jianghu" waiting for? The collapse of word-of-mouth is the key to the box office failure.
Whether it is "The Bad Handsome Man Who Draws Jianghu" or "The Gang Who Draws Jianghu", they are essentially fan-oriented movies.
One of the films has a record-breaking box office, and the other has a record-breaking loss. The reason is that the degree of fan buy-in is different.
, as an official production of "Painting Rivers and Lakes: Tiangang", has been heavily promoted, with a Douban score of over 8, and it has naturally received overwhelming praise.
And "The Bad Handsome Man Who Draws Jianghu" started shooting in 2020, but it was hidden for four years without being released. When "The Man Who Draws Jianghu: Tiangang" was airborne after the fire, to put it bluntly, it must be trying to ride on the popularity, which naturally made the official version of the animation unhappy. Not to mention helping you promote it.
More importantly, the movie itself does not live up to expectations.
Without official promotion, many fans regarded "The Bad Handsome Man Who Draws Jianghu" as a copycat film, and the impression score was reduced. However, unlike "The Bad Handsome Man Who Painted Jianghu" who paid for it on demand, "The Bad Handsome Man Who Painted Jianghu" was "It is free for members to watch. If the quality is good, it will be able to spread word of mouth, but it is a pity that the movie puts its thoughts elsewhere.
invited celebrities, including art Han Zhong, stylist Chen Tongxun and other top names in the industry, to shoot according to the standards of theater production.
can magically change the plot, but the special effects are not top-notch. The fight scenes are all in slow motion, which cannot attract passersby, and fans do not buy it. As a result, the Douban score of the movie is only 5.3 points. It is strange that it is a hit.
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