As the pioneer of new Chinese-style woven bags, in the spring and summer of 2024, dissona re-translated the "code" of the brand's weaving craftsmanship and launched the classic "Weaving in a New Sequence", interpreting the new Chinese-style weaving with contemporary techniques and incorporating "intangible heritage-level craftsmanship" "Push to new heights.
From January 6, 2023 to January 28, 2023, dissona's "Weaving a New Order" weaving order art exhibition will be held for the first time in the country. It will be held at Shenzhen Vientiane World·Time Plaza, where you can experience the material of bamboo, the wandering of the garden, and the craftsmanship of the craftsman. In the presentation of , products, we spread out the classic picture of 39 years of skill inheritance. During the
exhibition, Charmaine Sheh transformed into an ace anchor after the three-part video, visited dissona headquarters in person, transformed into a rigorous and picky man lady, delved into the brand history and production technology, and reported to the public on factory visits. Since its establishment in 1985, dissona has been committed to bringing together top craftsmanship, leather materials, and craftsmen to create thoughtful and high-quality products to accompany women's career growth. After 39 years of research, this time, dissona invited Charmaine Sheh to join all professional women to gain an in-depth understanding of the "behind the scenes" and "front stage" of each bag.
Witness the heritage of craftsmanship
dissona "Weaving a New Order" On the second day of the first nationwide weaving art exhibition, Charmaine Sheh arrived at the brand's smart factory in Xili, Shenzhen. Walking into the factory gate, the mango tree that has been rooted in the dissona factory for nearly 40 years comes into view.
was planted on the first day of the establishment of the brand. For more than 30 years, the mango tree has grown up with dissona, witnessed the establishment of many craftsmen's studies and careers, and even grew up with the children of craftsmen who inherited the craftsmanship and continued to work here. big. Such continuation and inheritance of craftsmanship from generation to generation has also given dissona the title of "Whampoa Military Academy in China's leather goods industry". The classic designs born from the hands of these craftsmen also bear witness to the way dissona makes bags stitch by stitch and accompanies women's career growth. "Teaching craftsmanship and inheriting the father's legacy from son to son, this feeling of cultivation and inheritance is like a TVB training class." Charmaine Sheh said after learning about the story of the mango tree, dissona, and the craftsmen. The
tree is growing, and craftsmanship and ingenuity continue and are passed down like blood. Craftsmen and brands work together with great concentration, and bags are also endowed with unique warmth and meaning.
Creative Technology Link's full bag making process
Walking into the smart workshop, Charmaine Sheh learned: In this workshop, you can witness more than 400 processes that a bag goes through from scratch. Each process can be traced, and the problems in each link can also be traced. can be discovered immediately.
Strolling through the smart workshop, dissona first demonstrated the technology of smart leather cutting, which is one of the most noteworthy aspects. As the top machine in the industry, dissona’s intelligent leather cutting machine is one of the guarantees for the brand’s international standards, and it is also the biggest advantage that differentiates it from other brands: it can accurately position the leather to the bag according to the characteristics of each piece of leather. It is the most suitable structure in the bag, so as to maximize the characteristics of the leather itself, giving the bag spirituality, "use it to the fullest, and there is no waste."
Good machinery is important, but high-quality leather cannot be ignored either. During the visit, Charmaine Sheh personally felt and touched the leather used by dissona. These leathers are all selected according to international standards. Zhang Zhang comes all the way from Europe and has the highest luxury quality. What’s even more valuable is that in addition to touch, texture and origin, the leather is harmless to the health of workers, which is the top priority in dissona’s bag leather selection standards. The “people-oriented” idea is on the workers from the beginning of the process. was able to land.
In addition to the industry-leading intelligent leather cutting machines and leather materials, Charmaine Sheh also had an in-depth understanding of dissona’s self-developed bag molds, strict three-step quality inspection process, AI robots replacing manual handling, etc. And these, It is also the necessary condition for dissona to realize the underlying logic of the product of "dual drive of creativity and craftsmanship" and create thoughtful and high-quality bags for working women.
Compatible Chinese and Western ingenuity presented
After exploring dissona’s complete industrial chain and technologically intelligent manufacturing process, and going deep into the factory, Charmaine Sheh came to dissona’s haute couture workshop.
In 2013, dissona established a haute couture workshop. As the country's first high-end leather goods customization workshop and the first domestic handicraft workshop that can be inherited, Dissona Haute Couture Workshop has cultivated a large number of local Chinese craftsmen.The top-end luxury leather in the haute couture workshop, after going through hundreds of processes by craftsmen, finally becomes a bag with both practicality and beauty, as well as an elegant and exquisite work of art. The brand's classic "Weaving Series" was also born here.
In the haute couture workshop, Charmaine Sheh communicated with dissona’s chief leather craftsman Thomas Maurice. According to reports, Thomas Maurice is from France and has been making leather bags since he was 18 years old. He has accumulated 26 years of industry experience. Dissona's original intention of making good things is an important reason for Thomas to stay in China and work hand in hand with Dissona. In the past ten years, he has brought top leather goods expertise and quality standards to the brand, and taught all traditional European craftsmanship to local Chinese craftsmen, making dissona's bag products full of warmth and emotion in inheritance and innovation. It also broadens the brand’s international horizons.
After visiting Thomas’s studio and having an in-depth exchange with Thomas about the tools and stitching techniques required for handmade bags, Charmaine Sheh further learned about the complex craftsmanship of the brand’s classic “weaving series” in the haute couture workshop. Compared with other series, the "Weaving Series" inspired by Yongchun lacquer baskets has its own uniqueness: its weaving technology is based on the traditional Chinese intangible cultural heritage "rice weaving" technology, using innovative techniques and materials. The brand's senior weaver even demonstrated the weaving process of a "rice-woven" bag to Charmaine Sheh: using tough leather to build the bag frame, under the attentive gaze, warm hands shuttled through it, each " The texture of the word "rice" is quietly formed, with a sense of order and warmth coexisting. It can be said that the "Weaving Series" gives intangible cultural heritage craftsmanship a richer and more practical presentation on bags.
If the new product "Weaving Series" is a model of dissona's inheritance of traditional craftsmanship, then the oil edge craftsmanship used by craftsmen in the bag making process is undoubtedly another manifestation of dissona's international vision. According to dissona brand manager Crystal, as the key link in the leather goods industry that best represents the level of craftsmanship, dissona’s oil edge process is also known as “three molds and three oils”. It was introduced in Europe and innovated on its basis, including polishing. , two layers of base oil, one layer of filling, three layers of international oil, and self-developed time and temperature control equipment to ensure that the oil edge is full and not easy to fall off. The exquisite craftsmanship has completely reached international standards.
Traditional culture and oriental aesthetics are integrated into the innovation of craftsmanship, and together they form a masterpiece of texture that is compatible with both Chinese and Western styles. The brand's ingenuity is passed on every stitch of the craftsmen.
Indispensable and long-lasting in the heart
When asked which aspect impressed her the most, "smart leather cutting" was Charmaine's answer: "High-quality leather is used very accurately and rationally, and all bags are... Professional standards, you can see that the brand has put a lot of effort into making bags. Making bags can't just be about gimmicks and sentiments. Users can see whether the quality is good and whether the brand is attentive, just like Wen Huixin. Just like doing news, packaging must be accurate, reliable and sophisticated in order to achieve perfection." Each line of work is different, but the lines of work are also similar. The bag-making process combines inheritance and innovation, and is both local and international. However, there are countless details involved in the seemingly smooth and smooth steps.
Observe the making of bags from the production process, and reflect on people's perception from the birth of bags. For women, bags have always been indispensable. People often talk about "bags" curing all kinds of diseases. Different people have different priorities when choosing a bag, but the similarities are just as Charmaine Sheh said. Sometimes girls carefully select and buy a good bag "as an encouragement to themselves." , is the motivation to go to work every day.” In daily use, for women, the bag is “a very reliable partner that can carry everything she needs. It does not mean that it can really cure diseases, but it may It is also a spiritual sustenance and must have the value of companionship.”
A bag that stays with you for a long time is also in your heart. Bags provide women with emotional value. Bags are chosen according to people, and everyone has a bag that is most suitable for them: the lucky bag hobo bag designed by Liuhe Laohua. It is lightweight, practical and durable. It can not only hold computers and daily necessities, but is also waterproof and wear-resistant. It is suitable for fresh graduates in the workplace. The geo angel bag is generous and decent, without too many decorations, and can better show professionalism. Choose it when your career is on the rise. More stable; low-key and introverted, versatile for commuting and going out, the relaxed evening style series is the first choice, simple and fashionable, easy to switch between leisure and business occasions...
During the factory visit, Charmaine Sheh also parachuted into the dissona brand live broadcast room, Share your bag selection experience with professional women at different stages and styles. When asked about Charmaine Sheh’s own preferences, the “Weaving Series” became her choice: “I like bags that are both practical and connotative. The Weaving Series is inspired by traditional intangible cultural heritage craftsmanship, which symbolizes nobility, everlastingness, and high quality. Cowhide shows taste and strength and can withstand big occasions. Not only can it be worn on one shoulder or across the body, it can also be held in the hand, making it easy to cope with different scenarios. One bag has multiple uses."
Free for your own use experience
Whether Charmaine Sheh is interested in bags His view is that he relied on his "hardness" and persistence to achieve the career success of "Three Filmmakers" with his absolute strength. "Follow your heart and do what you do" is the underlying and constant theme, reflecting The most common individual development process and inner psychological demands of modern women are self-reliance, autonomy, then self-sufficiency, and finally freedom. And "freedom" is the ultimate value pursued by dissona: that is, using creative technology to drive product development, from product functions, aesthetic presentation, and designs that are compatible with both Chinese and Western styles, to achieve personal use in different time and space, freedom to match different styles, and different styles. Freedom of belonging for individual groups, serving women in all working scenarios, studying their deep needs for autonomy and self-reliance, empathizing with them, and providing her with an ideal material experience.
From January 6, 2023 to January 28, 2023, dissona's "Weaving a New Order" weaving art exhibition will be held for the first time in the country and is ongoing. Dissona responds to its industry identity as "the pioneer of new Chinese woven bags" by inheriting "intangible heritage craftsmanship". In this exhibition, it sincerely invites Users and weaving have a deeper connection with the brand. At the same time, artists and design studios are invited to create around "weaving", bringing a visual and cultural feast to the audience.
We hope that while dissona will deeply explore the connotation of traditional culture and combine it with art, we will create more thoughtful and textured bags with unique charm and cultural heritage in the future, accompanying career women all the way.
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