Recently, news about film and television investment fraud involving many celebrities participating in movies has become a hot topic. According to reports from the public security department, criminal gangs use the form of stock recommendation to guide investors to purchase "profit shares" of movies, and then only pay a small portion of the amount to the film producers to purchase the shares, while the remaining money is used for fraudulent operations and personal squandering. The company involved exaggerated the film production costs and expected box office revenue, and used the guise of investment to collect money. This is an act of fraud and should be severely cracked down in accordance with the law. In addition to paying attention to the case itself, the public's panic and misunderstanding about film investment caused by the case also need to be correctly guided.
In recent years, the occurrence of film and television investment fraud cases has reminded relevant departments to strengthen risk prevention in this field. It should be pointed out that film and television investment itself is a market investment behavior, and some social capital, including private capital, has played a positive role in supporting the development of the film industry. For example, projects such as " Big Fish Begonia " and "The Return of the Great Sage" all achieved success with the help of film crowdfunding. Film and television investment is different from film crowdfunding. Crowdfunding is more like fans "generating electricity for love". Generally, the investment amount is smaller and the risk is lower. Movie investment is actually the act of purchasing movie copyrights, and waiting for the theater box office and other copyright income dividends to be distributed after the movie is released. Generally, the investment amount is high and the risk is greater.
With the prosperity and development of my country's film market, film investment has gradually become more transparent and popular, and film investment has entered the homes of ordinary people. In the face of more diversified investment entities and a more diverse investment ecosystem, relevant departments must actively adapt to new changes in the industry, clarify supervision, strengthen guidance, and prevent new ways of film financing from turning into money-making routines for criminals and hindering the healthy development of the industry.
The film industry cannot grow bigger and stronger without financial water. Data shows that 80% of the films in the film market are small and medium-cost. Small- and medium-cost films are an important cornerstone of film creation and production, and are also an important carrier for the continued prosperity and innovation of films. However, in recent years, the resources of the film industry have been increasingly concentrated on top projects, making it difficult to finance small and medium-cost films. In particular, young filmmakers with relatively junior qualifications need a helping hand. Social financing may become an important channel for small and medium-cost films to attract funds and attention.
We must also realize that crowdfunding and retail investment for movies are just a drop in the bucket. The greater significance is to make the project grounded and gain popularity for the movie. To truly solve the industry's financing difficulties, we must build a more professional, open, and win-win investment and financing platform for the film industry, find ways to attract large amounts of capital and outside capital, and activate a pool of spring water for industry development.
There is great potential for financial empowerment of the film industry. Foreign production companies and major studios are developing financial combinations and have fixed capital partners, but China is not mature enough in this regard. In the future, the film industry will need to develop in a more market-oriented and financial direction, whether it is company operations or single-film financing. Longer-term investment and financing mechanisms should be established, such as bank credit, funds, institutional direct investment, etc., and more ways of cooperation should be found. It is also necessary to cultivate brand funds so that ordinary investors can feel at ease and worry-free, and have the opportunity to share the dividends of the prosperous development of the film market. It should also be noted that there are many uncertainties in film projects, and the profit model is very different from traditional industries. Financial institutions also need to develop new risk control models, improve their ability to identify high-quality projects, and balance the relationship between returns and risks.
The essence of movies is content products, and only good content can produce good benefits. Since last year, the film market has continued to recover, industry confidence has become stronger, and capital is eager to return to the film track. No matter how the rules of the game are set or how the capital structure changes, investors must remain rational and treat the film industry as a long-term, stable, sustainable and professional industry. Filmmakers must also work hard on their skills, polish them calmly, and use good stories to attract more good capital. Only in this way can it be beneficial to the longer-term future of the industry. (Author: Jiang Tianjiao Source: Economic Daily)
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