The Year of the Dragon Spring Festival Gala has attracted a lot of complaints even before it started broadcasting.
When the theme of the party was announced first, because the word "龘" was too uncommon, netizens complained that it had too strong an educational meaning, and even writing a logo had to popularize Chinese character culture.
After the rehearsal lineup was revealed, the appearance of a number of popular celebrities and "old Spring Festival Gala faces" was ridiculed by netizens: everything that should come did not come, and everything that should not come came.
Judging from the reactions of netizens, it is clear that the Year of the Dragon Spring Festival Gala has a tendency of "pounce before it is broadcast".
01, 6 abnormal phenomena, causing the Spring Festival Gala to fall into the vicious circle of "held every year, criticized every year"
Just by looking at the "preview", I made the inference that the Spring Festival Gala of the Year of the Dragon is not good-looking, because netizens are "brainlessly blackmailing" "? the answer is negative.
Long before that, the Spring Festival Gala had fallen into the vicious cycle of “being held every year and being complained about every year”.
The reason why this situation occurs is that, in the final analysis, the Spring Festival Gala, the "annual feast" in the minds of the Chinese people, already has too many abnormalities.
First of all, the first abnormal phenomenon is also the phenomenon that most offends the audience: too many "bad memes".
The most typical example is the language program in last year’s Spring Festival Gala. In the
cross talk "I Want to Change", Dong Cheng's "grandson", the "chair" master is bold, and the bold "dimensional" plays all the Internet baggage and word games that netizens are all too familiar with.
In the talk show "Give Me a Minute" that debuted on the Spring Festival Gala, Xu Zhisheng, who is good at creating memes and making memes, has also become a carrier of hot memes on the Internet.
According to this creative style of piecing together programs based on hot Internet memes, some netizens have already predicted the annual "bad memes" that will appear in this year's Spring Festival Gala.
For example: "I've heard of rice and millet, what kind of rice is Hakimi?", "Zun Du Fake Du", "What i people, what e people, we are e family members who love each other!"
has been posted on "Subject Three" has participated in many satellite TV New Year's Eve parties. Whether he will appear on the Spring Festival Gala stage has long been regarded as a joke by netizens.
The second abnormal phenomenon: strong sensational .
If the Spring Festival Gala in the past focused on joy and making people laugh, then the Spring Festival Gala in recent years has focused on sensationalism and making people cry.
What makes people even more speechless is that these sensationalisms are not natural expressions of deep feelings, but are deliberately added to the drama.
Zhou Shen's 's "Blooming Flowers" was healing enough, but a pair of old people had to act awkwardly on the stage, crying, laughing and hugging each other until the end.
Huang Qishan 's "It's a Mother, It's a Daughter" was originally very contagious, but before the performance started, the host began to forcefully create tears. After the opening of
, the tear-jerking element of singer 's performance was far greater than the singing itself.
However, these are not the most embarrassing means of sensationalism during the Spring Festival Gala.
Thinking back to 12 years ago, the audience saw an even more surprising tear-jerking scene in "Long Time No Home" .
Chen Kun sang very well in the middle, and the backup dancers on both sides suddenly knelt down and cried: Mom and Dad, I’m going home to celebrate the New Year this year.
It is really disgusting and embarrassing to do this.
The third abnormal phenomenon: hard and funny .
It has long been the audience’s consensus that the Spring Festival Gala is not funny. Especially in some programs last year, the Spring Festival Gala’s tendency to be funny even if it is not funny has reached a small peak.
The first cross talk "I Want to Change" is full of blunt self-deprecation and homophonic jokes. The performers themselves know that it is not funny, but they still forcefully pursue the "laughing fruit".
It's as if Yue Yunpeng turns into a roast chicken, and Zhang Ruoyun can really make people laugh by chewing on a chicken leg.
The "First Meeting Photo Studio" that appeared later also lacked real humor and creativity.
The couple Yu Zhen and Sun Qian quarreled inexplicably, and then reconciled inexplicably. There was no logic in the cause and effect, and the audience was also confused.
As for the funny points of the show, they also accurately correspond to the awkward points. We don’t know which normal couple would stand like this when taking wedding registration photos?
But this did not affect the actors' self-entertainment. The word games they played from beginning to end, as well as those exaggerated and deliberate photo poses, actually made them laugh.
What about the audience in the audience?
Except for the celebrities who smile politely, the expressions of other people can be described as "general anesthesia for laughter".
The fourth abnormal phenomenon: traffic stars get together.
The number of places in the Spring Festival Gala is limited. If there are more popular stars, they will naturally seize the resources of older artists. Naturally, the strength of some popular stars cannot be the same as that of their predecessors.
This will inevitably lead to poor performance and low program quality.
The fifth abnormality: too much "preaching".
The original intention of the Spring Festival Gala was to have fun with the people and to provide a new form of entertainment for the people.
But in recent years, the Spring Festival Gala has long become an ideological education class. Whether it is the singer's lyrics, the actor's lines, or the host's lyrics, they are all filled with strong educational meanings.
The sixth abnormal phenomenon: lack of "fireworks".
Today's Spring Festival Gala is full of "money flavor". We can see advertisements and commercial elements filling the screen, and we can even see online car-hailing drivers driving convertibles in sketches.
But it is rare to get a glimpse of the "fireworks" that reflect the reality of ordinary people's lives.
02. Why do audiences never forget the previous Spring Festival Gala?
A Spring Festival Gala like this is naturally unpleasant.
Therefore, as soon as the news about this year’s Spring Festival Gala came to light, some netizens laughed and said: It’s better to replay the previous Spring Festival Gala, the effect will definitely be better than the new one.
It can be seen that the audience still misses the previous Spring Festival Gala.
The previous Spring Festival Gala was called a "meme-making machine."
Even now, when the public memory generally only lasts for 3 seconds, everyone still remembers the hot memes from the Spring Festival Gala.
For example, Zhao Benshan's "The spring breeze of reform is blowing all over the ground, and the Chinese people are really motivated",
Zhao Lirong 's "Palace Jade Wine, 180 for a cup",
In "Smart Names" , the sentence is full of irony: "Leadership , colon.
There are also the "vests" worn by Song Dandan, Cai Ming's self-proclaimed "star chasers".
They still have a place in today's discourse system, representing respectively the "id name" and "star chasers" "Calling".
The previous Spring Festival Gala was funny.
Chief Director Huang Yihe went against all odds and let Chen Peisi "Eating Noodles" appear on the Spring Festival Gala. The only purpose was to make the audience happy.
Yang Jie Even though the director was told that "Qitian Le" was too vulgar, he still retained the setting of Bajie trying to please his wife and complaining about his father-in-law, just to make the audience laugh.
Zhao Benshan in "The Kidnapping Trilogy" , and he did not hesitate to bear the reputation of being a "big liar" to make the audience laugh for many years.
The Spring Festival Gala in the past was highly critical, but rarely preachy.
"Cleverly Created Names" tells the story of a leader who used public funds to eat and drink. , "Elevator Adventure" satirizes the unhealthy phenomenon of relevant unit personnel who only shout slogans and fool around with their work.
They focused on satirizing reality in a funny way, and did not force a satisfying ending at the end.
In contrast, "The Pit" , starring Shen Teng and Ma Li, in last year's Spring Festival Gala, directly packaged a humorous skit into a A work with strong educational implications.
In the previous Spring Festival Gala, the actors were very professional.
In "Singshu Guankou" , Liu Lanfang speaks her lines eloquently. The audience can hear every word she spits out clearly without reading the subtitles.
In "Emergency" , You Benchang can perform the expressions and behaviors of a southerner with ease.
Zhao Lirong can turn a wrong falling action into a famous scene on the stage; Zhao Benshan will also shed tears directly backstage because he said a harmless line wrong.
And those singers who can make their songs sung today without any tricks and singing alone are also unforgettable for the audience.
Looking back at the many traffic stars currently filling the Spring Festival Gala stage, how many of them can rival these seniors in terms of professional abilities?
The previous Spring Festival Gala had a strong "fireworks atmosphere".
Ma Ji will go on stage wearing factory uniforms borrowed from workers. Chen Peisi will go to rural areas in Henan for research. The backstage of the Spring Festival Gala will answer calls from the audience, and will also go to the street to buy some notebooks as gifts for the lottery. to the audience. One of the main creative principles of
creators at that time was to come from the masses to the masses. Therefore, when the audience watches the Spring Festival Gala, it is like watching their own lives, full of intimacy and resonance.
It is a pity that these nostalgic "fireworks" have long since disappeared in the happy ending that always "makes dumplings and smashes".
03. If the "Spring Festival Gala" of the Year of the Dragon is arranged as before, I assert that the Spring Festival Gala will become the "annual feast" again, and the audience will return to the TV on New Year's Eve.
In the previous Spring Festival Gala, the stage was small, the layout was simple, and the actors were Unpretentious, its programming is infectious. It relaxes the audience, makes the audience happy, and it has a soul.
In today’s Spring Festival Gala, the stage is much bigger, the layout is more complex and gorgeous, and the actors are wearing heavy makeup and dazzling eyes, but its program is empty and boring.
When the audience watched the Spring Festival Gala, they felt less relaxed and happy, but more nervous and embarrassed.
If the six abnormal phenomena that caused this situation do not change, I assert that not only 2024 but also future Spring Festival Galas will continue to spread "anxiety".
hopes that the creative staff of the Spring Festival Gala will return the Spring Festival Gala, a national gala, to its essence of "party".
Just like what director harvin, who has directed the Spring Festival Gala three times, said: more sincere and less fake, purely to let the people of the country relax happily on the New Year's Eve.
Only in this way can the Spring Festival Gala, which has lasted for 41 years, become a "spiritual feast" in our New Year's Eve dinner again, and the audience will return to the TV on New Year's Eve.
(Movie Rotten Tomatoes Editorial Department: Zihan)
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