At 19:30 on the first day of the Lunar New Year on February 10, "Spring is in the East, Long Yao Chasing the Light·2024 Dragon TV Spring Festival Gala" will be broadcast on Dragon TV and will be broadcast live simultaneously on BesTV. Dragon TV's Year of the Dragon Spring Festival Gala is based on "New Era Shanghai Culture", combining tradition and popularity, highlighting the deep connection between Spring Festival culture and the country, society, city and individuals, with all-round audio-visual enjoyment and multi-angle Content expression, creating a Shanghai-style Spring Festival Gala with an "Oriental New Year flavor". The party will also enhance the sense of real-time interaction inside and outside the screen, creating the best viewing atmosphere in the integration of large and small screens, allowing the audience to "celebrate the New Year in an immersive and lively way".
The party will use "city" as the medium, focus on the great practice of "city, make people's lives better", and fully present an art feast with "new era Shanghai-style culture" as its genetic characteristics. In terms of real-life stage presentation, the party chose the visual concept of "dragon rising across the sea" to highlight the theme of the Year of the Dragon. The main stage is composed of auspicious clouds, sea of clouds and dragon scale structures, which symbolizes that Shanghai, an oriental capital with a long history, brings together the charm of the four seas and shows its openness and tolerance. The corresponding sub-stage is in the shape of a dragon ball, showing the splendid picture of the gathering of Chinese civilization. A trestle in the shape of the "Huangpu River" connects the main and auxiliary stages. This mother river has gone through the baptism of time and radiated the dazzling light of the times. It not only nourishes one generation after another, but also makes Eastern culture have a long history from ancient times to the present. In addition, this year's party will also pay tribute to ordinary heroes and industry role models, strive to create a "sense of immersion" while enhancing the interaction between guests and the audience, and recreate the best performance atmosphere in Chinese people's childhood memories.
"Spring is Full of Oriental Dragons Chasing the Light·2024 Dragon TV Spring Festival Gala" is also another key project of Dragon TV and BesTV to integrate large and small screens. Currently, a Spring Festival Gala area has been launched in the BesTV app, with the interactive theme " "Happiness Comes to Solitaire" launches special planning. In the "Happy Solitaire" section, viewers can relive the classic scenes of Dragon TV's Spring Festival Gala over the years. In the "Youth Solitaire" section, viewers can review the wonderful programs of the Times Youth League and welcome the new year with the teenagers. The "Modern Solitaire" section sincerely invites everyone to follow the camera and check out the same New Year flavor of " Blossoms ". In the "Nostalgic Solitaire" section, the Shanghai-language sitcom "Uncle" swept the stage with joy, inviting the audience to enjoy the Shanghai-style New Year flavor together. On the first night of the Lunar New Year, the BesTV app will not only broadcast the gala simultaneously, but also aggregate the latest and most comprehensive content of the Year of the Dragon Spring Festival Gala in the Spring Festival Gala area, and continue to release exclusive visits and behind-the-scenes footage. (Xinmin Evening News reporter Wu Xiang)
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