The Spring Festival is undoubtedly the most popular period of the year. From a micro perspective, the Spring Festival is a must-have for blockbuster movies. Dark horse movies often appear, and some of them produce the best box office hits throughout the year. From a macro perspective, through the performance of the Spring Festival, the first major period of the year, we can also speculate to some extent on the state of the film market in the next year. The Spring Festival of 2024 is approaching. To be honest, this year’s Spring Festival movies are far less interesting than the Spring Festival movies of previous years in terms of promotion and marketing, genre characteristics, novel themes, and production scale. They seem to be lacking in all aspects. Some heat.
Andy Lau "acted himself" in ""
Mr. Red Carpet
The scheduled release date and publicity content are very helpful in inferring the quality of the new film. However, "late release date and less publicity" is the number one film released during the Spring Festival this year. Big features. The four films " Let's Shake the Sun Together ", "Flying Life 2", " Hot " and "Article 20" all started to be released one after another with only one month left before the Spring Festival.
Looking at it this way, the filmmakers of "Mr. Red Carpet" and "Reversal of Time", which were scheduled to be released earlier, are more confident - "Mr. Red Carpet" was originally scheduled to be released in November 2023, but was withdrawn to 2024 before its release. On the first day of the new year, it can be seen that this film has certain strength. "Mr. Red Carpet" tells the story of the workplace ecology of the entertainment industry. For the first time, filmmakers reveal their lives to the audience, satisfying the audience's curiosity and providing the effect of a family sitting in a theater eating entertainment industry products and watching exciting programs. , maybe it can become a dark horse in the schedule. "Bear Bears: Reverse Time and Space" is a staple in the Spring Festival every year. "Bear Bears: Return to the Earth" in 2022 (977 million yuan), and "Bear Bears: Come with Me "Bear Core"" in 2023 (1.495 billion yuan) Yuan) all broke into the top 10 of the annual box office list that year. As a film that can bring many families together, if "Bear Bears Reversal of Time and Space" can maintain its previous standards, it will most likely set a new record for its predecessor.
"Let's Shake the Sun Together" tells the love story of two young people who are seriously ill but have very different personalities.
"Single genre" is the second feature of this year's Spring Festival release. Among the six films currently scheduled, except for "Let's Shake the Sun Together" directed by Han Yan, which is a romance film, the other five are comedies. Han Yan's previous film "A Little Red Flower for You" achieved good box office results, and "Let's Shake the Sun Together" once again focused on the story of two patients holding together for warmth. However, the healing style of the film is both an advantage and a disadvantage. Among the colorful commercial films for the Spring Festival, although it has a certain uniqueness, it is also somewhat out of place. The film may not be the first choice for Spring Festival audiences.
"Article 20" invited an all-star cast to pay New Year greetings
"Homogenization" is the third major feature of this year's Spring Festival stalls: Zhang Yimou, Andy Lau, Shen Teng, Jia Ling, Han Han and many others. It’s an old friend from the Spring Festival show. Some works are quite homogenous in that they “replace the soup without changing the medicine”, and some works are simply the classic return of the old IP, with “making money” written on their faces.
Among them, the most obvious homogeneity is the new works of Zhang Yimou and Han Han: last year during the Spring Festival, Zhang Yimou released a historical suspense comedy "Man Jiang Hong", and this year he produced a realistic comedy "Article 20", the name of which comes from Article 20 of the Criminal Law is about self-defense. Perhaps due to commercial considerations, this film is not only not serious, but also seems like the Spring Festival Gala in the film industry, inviting an all-star cast to celebrate the New Year and making it into a comedy. If it is not handled well, it is likely to turn into a gaze from an elite perspective without touching the ground; Director Han Han's sentence "There is no sea in Bayinbuluke" hints at Zhang Chi, played by Shen Teng, rushing towards the end of the first "Flying Life" in 2019. However, Zhang Chi will be resurrected in "Flying Life 2" during the Spring Festival this year, and once again play out the story of the former champion returning to the competition by chance.
Jia Ling directed and starred in the new film "Hot and Spicy". This film was adapted from the Japanese movie "One Hundred Dollars of Love"
The new works of several other filmmakers are also relatively fixed in style: Watch "Hot and Spicy" directed by Jia Ling He seems to be the top seeded contestant in the schedule, but in fact, the content related to the film is not as eye-catching as "Jia Ling loses 100 pounds". As a director, Jia Ling has no problem with her ability to tell stories and mobilize the audience's emotions. However, the film is also a remake. In addition, "Hello, Li Huanying", her first time as a director, was too successful. There is a high probability that the new film will be It is compared with his own past and with the remake of the original work; every Spring Festival, Andy Lau's song "Gong Xi Fa Cai" will be heard in large supermarkets across China. This year, he will be in the new Spring Festival movie "Mr. Red Carpet" Play yourself": Liu Weichi, a Hong Kong superstar who has been in movies for 40 years but has never won the "Best Actor"; the final chapter of Han Yan's "Life Trilogy" "Let's Shake the Sun Together" continues the first two works "Get Out" Bar! The discussion of love and life issues in "Tumor King" and "Send You a Little Red Flower"...
Analyze it through textual information and trailers alone. These films seem to be able to reach a very high ceiling, but also a very low one. Limited works. "Old bottles" may not be able to "hold new wine", the key depends on "whether they can pretend to be fake". The audience must watch something lively and lively during the Chinese New Year. It's just that it's too commercial and too flattering, and it will inevitably make people feel like watching the Spring Festival Gala, "it's tasteless to eat and it's a pity to throw away". Whether it is a mule or a horse, it will eventually be taken out for a walk. In two weeks, the Spring Festival films of the Year of the Dragon in 2024 will be released collectively. Whether this year’s Spring Festival film is the worst or not will be revealed by then.
Reporter: Xing Yuan Editor: Xing Yuan Proofreader: Liu Tian
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