1905 Movie Network News On the afternoon of January 24, Alibaba Pictures’ film and television digital intelligence platform Lighthouse Professional Edition held a media communication meeting with the theme of “Leveraging the Good Wind, Escorted by Digital Intelligence”. At the meeting, Chen Jin, CTO of Alibaba Pictures and data analyst of Lighthouse Professional Edition, reviewed the main characteristics of the film market in 2023, and combined data analysis to conduct a forward-looking interpretation of the 2024 Spring Festival film market.
Looking back on the development of the Chinese film market in 2023, Chen Jin frankly said that it can be summed up in four words: booming. The Spring Festival and summer seasons played a decisive role in the rapid recovery of the mainland film market last year. The two prime periods accounted for more than 50% of the annual box office output.
According to the real-time announcement data of Beacon Professional Edition, from January 9th to January 23rd, "Hot", "Flying Life 2", "Article 20", "Bear Infested: Reverse Time and Space" ranked among the most popular hits. Want to see” the top four. Among them, "Hot and Spicy" has won the "Want to Watch" title on Taopiao Piao for 13 consecutive days after being released, leading the Spring Festival release. At present, the cumulative number of people who want to watch the film on Taopiaopiao platform is nearly 300,000.
According to a recent survey conducted by Beacon Research Institute on the audience’s preferred choice for watching movies during the Spring Festival, the movie "Hot and Spicy" leads the Spring Festival movies with a 30.4% preference, followed by "Flying Life 2" and " Article 20 " , "Bear Infested·Reverse Time and Space", "Mr. Red Carpet" and "Let's Shake the Sun Together" followed closely.
Chen Jin said that judging from the film list, this year’s Spring Festival schedule is mainly comedy. The market during the Spring Festival period relies on "quality" rather than quantity, and sinking, family, and off-site ticket purchasing have become the three key words for the period. In addition, he also pointed out that increasing the frequency of movie viewing will be the key to whether the Chinese film market can hit a new box office record for the whole year.
In addition, the communication meeting also summarized the trends in film registration content throughout the year from early December 2023. Return to tradition, true adaptation, emotional value, life value, female power, and science fiction + have become the six major keywords for registration.
As of now, the total number of theater movie registrations in 2023 has increased by 50.96% year-on-year, achieving the first substantial growth in the past five years. Among them, the number of feature film registrations increased by 36.1% year-on-year, animated films increased by 135.85% year-on-year, and co-production films increased by 1183.33% year-on-year.
In addition, Lighthouse Professional Edition officially announced the upgraded version of Lighthouse AI’s highlighted features, including box office prediction analysis, real-time pre-sale express, and real-time ticket crown map. In order to escort the "longest Spring Festival period in history" for digital intelligence, the newly upgraded Lighthouse AI will be open for free during the Spring Festival.
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