On January 21st, the yy2023 Annual Summit Ceremony was held in Chengdu. Famous musicians Hu Haiquan, Xianzi, Jin Minqi, and Zhang Zining joined hands with yy live broadcast anchors to appear, bringing music, dance and other program performances. In the live broadcast room of the grand ceremony, new technologies such as digital people, aigc, virtual live broadcast room, and non-delayed microphone karaoke were put into action in turn, making this festival full of "technical atmosphere". In the finale, yy Live Broadcasting Juguang Alliance launched the "Enjoy Jiuzhou Plan", taking the audience to travel around the world and experience the customs and customs of the motherland in the form of live broadcast.
Focus on "Live Broadcasting + Cultural Tourism" to create the "Yue See Jiuzhou Plan"
It is reported that yy Live has taken positive energy live broadcasting as its core in recent years and launched its first positive energy alliance in 2022 - yy Live Broadcasting Juguang Alliance. As of the end of 2023, yy Live has created a total of 15,672 positive live broadcast columns, with a duration of more than 113,000 hours, and more than 153,000 anchors participating, becoming an industry benchmark.
Among them, the live broadcast of intangible cultural heritage has always been one of the key contents of yy live broadcast. At the yy2022 Annual Summit Ceremony, yy Live's "Intangible Cultural Heritage Dream Building Plan" was officially launched. The plan focuses on "Live Broadcasting + Intangible Cultural Heritage" and will launch a number of high-quality live broadcast activities in 2023, gaining industry recognition. In the program setting of this annual ceremony, "intangible cultural heritage" elements are also displayed in depth. For example, yy live broadcast gold medal artist Lin Xiaoke sang the national style song "Yu Jun Shu" affectionately against the background of visiting the intangible cultural heritage market. Intangible cultural heritage and The perfect integration of technology gives the audience a new sensory experience.
It is reported that in 2024, Juguang Alliance will launch many cultural and tourism themed live broadcasts around the "Yue See Jiuzhou Plan" and invest tens of millions of platform resources to support it, focusing on creating "intangible cultural heritage live shows", "beautiful rural experience tours" and "folk festivals" Live broadcast content in multiple sections such as Carnival” and “Popular Attractions Check-in”. This also heralds that yy live broadcast’s positive energy business will move from “focusing” on traditional culture in 2023 to covering the upgrade and integration of the entire cultural tourism direction in 2024.
The "Cross-Media Travel: Research on Live Broadcasting + Cultural Tourism Development" launched by Communication University of China points out that live broadcast has outstanding characteristics and advantages of individualized production, process-oriented communication, short-chain marketing, and application interface. At present, "live broadcast + cultural tourism" is regarded as one of the most fully and effectively integrated areas of online audiovisual and industry. It can not only better create a popular atmosphere of tourism culture and help the inheritance and dissemination of excellent traditional culture, but also serve the country. Rural revitalization strategies and other aspects are playing a positive role.
ai digital people and anchors appeared on the same stage
In the second live broadcast room of the yy2023 annual peak ceremony, new technologies such as digital people, aigc, virtual live broadcast rooms, and no-delay mic karaoke appeared in turn, and the 3D effect presented a more realistic three-dimensional picture.
During the anchor link-up session, yy anchors Yu Shanshan, Ganggang and "Little Kitty" digital figures performed ktv chorus with the off-site anchors. Although the two anchors were thousands of miles apart, the audio and video experience that the audience saw in the live broadcast room was without delay. . This technology will be launched for public testing in September 2023 and will be open to a large number of music anchors on the platform for testing, announcing the arrival of the era of ultra-low latency continuous microphone for live broadcast platforms.
Up to now, yy live broadcast has applied for more than 1,000 patents and granted more than 600 invention patents, including more than 100 invention patents related to AI artificial intelligence. In addition, yy Live has won many awards including the "China Patent Award Excellence Award" and the "Guangdong Patent Award Silver Award". The person in charge of
yy live broadcast said that in 2024, yy live broadcast will continue to work hard in new technologies and new fields, give full play to its own ecological resource advantages and technical strength accumulated over many years, and bring more diverse and novel gameplay and visual experiences to users. .
Written by: Nandu reporter Zhang Yuting, intern Zhou Huiqi
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