The recent excitement is caused by the new fairy sword. "Legend of Sword and Fairy 4" starring Ju Jingyi and Chen Zheyuan and "Qi Jinchao" starring Yu Shuxin and Xu Kai have both been officially announced. The same IP belongs to two different platforms, and the broadcast time is

The recent excitement of

is caused by Xinxianjian.

"Legend of Sword and Fairy 4" starring Ju Jingyi , Chen Zheyuan and "Qi Jinchao" starring Yu Shuxin and Xu Kai have been officially announced to be aired.

points belong to the same IP on two different platforms. The broadcast time is so close, it is difficult not to think about whether the platform has made some private transactions.

For example, mutual speculation, mutual benefit, and so on. Although it is speculation, judging from the current results, they are not wronged.

But unfortunately, the purpose of mutual speculation was achieved, but the shadow of mutual benefit was not seen. On the contrary,

performed a wave of operations, making "Sword of Sword One" and "Sword of Sword Three" win.

The new "Sword and Fairy" fight, who loses and who is embarrassed

I tried several episodes separately with the mentality of watching a joke, it was very good, there was no twist at all.

Ju Jingyi’s semi-permanent makeup and Yu Shuxin’s clip-on sound are hard to distinguish. It’s hard to tell which one is more embarrassing.

listened to the fans and tried hard to put aside these superficial perceptions and seriously appreciate the acting skills of the new generation of actors.

But the problem is that the acting is not so good that people can ignore these problems.

A scene of Ju Jingyi circulated quickly on the Internet, and fans kept praising her for her acting skills and her expressions.

However, no one clicked on the comments from passers-by. They criticized Ju Jingyi for using too much force every minute, and she wished she could make 800 expressions in one second.

An old actor once said that when acting, you need to know how to retract and release freely. It's naturally wrong to have a blank face, but it's not good acting if you have too many expressions.

Ju Jingyi is a typical example of the latter, who regards winking and winking as smart and shaking her head as cute.

has his own acting routine, from "The Legend of Jianan" to "Flower Rong" to "Four of Swords and Fairies", he never changes his expressions or movements.

hot netizens came forward to explain what is truly weird by presenting facts and reasoning. The examples they gave ranged from Zhao Liying's "A Thousand Bones of Flowers" to Tang Yan 's "The Three Daughters of the Xia Family" spanning ancient and modern times.

Times have really changed. Even Tang Yan’s early silly acting can be used as a positive example. Ju Jingyi, please reflect on it as soon as possible.

In contrast, Yu Shuxin's acting skills have become more exquisite. Although the clip sound makes her turn into another little orchid in an instant, she can play the difference between silly white sweet and cold female killer, at least in performance, she will not let people down. Can't stand it at all.

Compared with the firepower, which was concentrated on the two actresses with their own traffic, Chen Zheyuan and Xu Kai seemed to have escaped.

Especially Chen Zheyuan's costume style is far inferior to modern costumes, and his acting skills in staring and pouting are not as good as Xiao Ju's.

As for Starlight, there is no mention of it. The big IP is still a young man waiting to be exploded after returning from acting. The reputation of the lead actor

was poor, so the showrunners began to promote supporting actors with good reputations. After

guest star Zhou Haimei passed away, she was still on the hot search list. In the blink of an eye, Jiang Yuyan, played by Yang Xue, was on the hot search list. She didn't include the actor's name, and it was really ugly to look like a hot topic.

Just like this, when the foundation brought by the IP of "Sword and Fairy" is wiped out, the popularity of the drama itself becomes difficult to watch.

The data blogger summarized after following the data all day long. The popularity of "Sword and Sword IV" is very similar to that of "Seven Occasions", but the popularity is even lower by 700.

The peak popularity the next day is already lower than that of "The Legend of Sword and Sword" starring Ju Jingyi. "Huarong" reached its peak the next day, and a bloody fight was a foregone conclusion.

"Qi Jinzhao" is slightly better. The peak popularity on the first day started well, but the trend is poor. Yunhe speculates that it is around 10 million.

can only be regarded as a flat broadcast, and the discussion volume is average.

The start of these two dramas will only be possible unless the quality of the subsequent plots is beyond imagination.

But this kind of thing can't be seen in ten dramas. The lively and busy dramas are scheduled to be aired, and the quiet as a chicken is probably their ending.

"Fairy Sword One" and "Fairy Sword Three" have become the winners in life

I saw some netizens saying that although the competitors are always iQiyi and Tencent who have big dramas, Youku's fate is good because it has too many retirement dramas. .

Yes, Youku, which cannot be compared with the two major platforms, quietly bought the copyrights of many high-quality dramas in unknown corners.

before Liu Shishi aired "One Thought Off the Mountain" on iQiyi, which limited all Liu Shishi's early dramas to free, and promoted them on Weibo every day.

Later, Hu Ge and Tang Yan broadcast " Blossoms " on Tencent. It repeated its old tricks, diverting traffic and causing hand cramps, but it was not as popular as Youku.

This time the IP of "Sword and Fairy" is revealed again. How could it let go of such a big blood bag?

As expected, Youku has limited the exemption of "Sword of Sword One", "Sword of Sword 3" and "Sword of Sword 5" this time. And as soon as they were exempted, these three dramas were on the platform's search hot list. Classic dramas are really any There is no shortage of traffic at all times.

took a look at the hot searches, and there were not many topics about the new drama. Instead, the topics "The Immortal Sword Series's Unforgettable CP" and "Youku Limited Free "Xianyi" and "Xiansan" were on the hot searches. Who can not say that? Is this a winning sentence?

If you think that discussions about Fairy Sword only appear on Weibo, you are wrong. Even Douban has begun to build high-rise buildings for "Xian San" to discuss why this magical drama has such a great influence.

Needless to say, it is also a demon-reformed drama, and it has stepped on many tired points, such as the character core of the main characters of the demon-reformed drama, and the weakening of the combat effectiveness of Chonglou in the game.

Why is it that many dramas are criticized nowadays, but "Xian San" can endure for a long time?

In fact, "Xian San" was also criticized miserably when it was broadcast, but what makes it different from other dramas is that its adaptation is reasonable, the logic is self-consistent, and the plot is interesting.

Moreover, the discussion on the "chivalry" part of the fairy tale theme is what "Xian San" does very well, and many dramas with the same theme cannot do it.

and its adaptation is all for the plot service, and there are no stinky operations such as promoting newcomers and capital games.

Only by convincing the audience with the plot can it become a long-tail classic.

It can be seen from the fact that it still allows netizens to discuss it from various angles after many years. A good work never becomes outdated no matter when you read it, and it is always new when you read it.

To be fair, can "Four of Sword" and "Qi Jinchao" do it?

There is a high probability that it can't be done. Whether it's the two artist studios making statements before the show starts, or the actors and fans can't stand each other after the show starts, the game behind this determines the entire drama team. You didn’t even put your mind into the work, and it didn’t play well during the hit period, so why talk about the future?

Generally speaking, "Fairy Sword" is a good IP. With it, you can at least have a good start in the game.

But whether you can retain your audience depends on your own ability.

There is not much time left for "Four of Swords and Swords" and "Qi Jinchao", so wish yourself good luck.