The "Fairy Sword" series seems to have always been the best choice for film and television, not only because the game has a large player base, but also because the successful adaptations of "Fairy Sword 1" and "Fairy Sword 3" have been well received. It is precisely because of the film and television achievements of these two works that people in the industry saw business opportunities. Therefore, while the industry used Jinjiang novels as script reserve software, some investors and producers also turned their attention to live-action films that had not yet been affected. "Sword and Fairy 4" and "Sword and Fairy 6".
It is worth mentioning that "Chinese Sword 4" was launched much earlier than "Chinese Sword 6", but it has not been officially announced due to the tug-of-war between the male and female protagonists. In order to occupy a favorable position in the battle for the title, the fans of the leading actors have been pulling hard, and no one is willing to admit defeat. Various drafts for male or female protagonists to compete for the title have sprung up like mushrooms after a rain. may be the result of the platform's active negotiation. While "Chinese Sword 6" next door is making frequent moves to finalize its release date, "Chinese Sword 4" has been officially announced and finalized first.
As expected by many marketing accounts, the male and female protagonists are ranked equally. At the same time, Chen Zheyuanfang took the lead in making a clarification online in order to clear away the suspicion that he did not respect the contract and grab a spot. Netizens who have been paying attention to this drama's cast have had a heated discussion on the show's official cast. Therefore, "Sword and Sword 4" is just a scheduled release, but it has already gained considerable discussion and topic. However, both Ju Jingyi and Chen Zheyuan reposted the content on their official blogs one after another, presumably recognizing the arrangements made by the showrunners and the platform.
In fact, netizens and fans of the male and female protagonists have been paying close attention to the trends of "Sword and Fairy 4". From beginning to end, the drama has not officially announced the roles of the actors and actresses. Compared with other dramas that have an open and transparent process, this is very strange. Sure enough, after many investment promotion meetings without any movement, fans of both male and female protagonists noticed something fishy. They also accused the other party of grabbing spots in relevant entries and marketing accounts’ blog posts, , but both parties adhered to the principle of “official announcement of positions according to the contract” while conducting “friendly exchanges”.
If the drama studio was really willing to make the official announcement in accordance with the pre-signed contract, how could it cause so many disputes later? Sure enough, , while Chen Zheyuan insisted on respecting the official announcement of the contract, Ju Jingyi's studio also issued a statement saying that the show had breached the contract. Perhaps because of Chen Zheyuan's identity as the platform prince, he had no choice but to admit defeat. seems to be to prevent disputes between fans from affecting the normal broadcast of the series, so this drama is officially announced and broadcast immediately, and the broadcast is constantly updated. Completed all procedures smoothly.
Although the promotion of this drama was affected by negotiations over the casting of actors. But the popularity of the drama is no less than that of normal officially announced dramas. After all, both the male and female protagonists of the show have a certain number of fans. Although Ju Jingyi has been criticized for her makeup and acting skills in many film and television dramas, every drama she starred in has achieved very good broadcast results. Therefore, the platform and fans are willing to give Ju Jingyi the best treatment. Chen Zheyuan's performance in puppet dramas over the years has been very impressive, and he has also accumulated high influence and appeal.
"Fairy Sword 4" was able to gather Ju Jingyi and Chen Zheyuan, two actors with online professional skills and a stable number of fans, from the very beginning. It is still a certain amount of luck. Although this drama has gained a lot of attention, "Sword and Sword 6" starring Xu Kai and Yu Shuxin has also entered the normal official announcement stage, and the first trailer was released on January 17. Although Xu Kai's appeal in film and television dramas has been average in recent years, his appearance and cost performance are extremely high.
That’s why countless producers and investors chose Xu Kai as the male lead. The heroine of the play is Yu Shuxin. It is precisely because when she took on the role of this play, "Canglan Jue" had not yet been broadcast, so Yu Shuxin could only take second place in front of Xu Kai, who had a solid foundation. In recent years, Yu Shuxin’s appeal in the film and television drama industry has also been gradually increasing. With popular dramas such as "Canglan Jue", "Two People's Little Forest", "Cloud Feather" and other popular dramas, Yu Shuxin has firmly occupied the head traffic of the post-95 generation. The position has received olive branches from various platforms.
Currently, he is currently working on the film and television dramas "Eternal Night Star" and "Hush!" "The King Is Hibernating" has the potential to become a hit, and many viewers also have certain confidence in the film and television dramas Yu Shuxin chooses to star in. Therefore, if "Fairy Sword 6" starring Xu Kai and Yu Shuxin chooses to be released at the same time, it will undoubtedly be a devastating blow to "Fairy Sword 4". After all, had a marketing account before that said: The script of "Sword and Sword 4" has been magically modified, which may be very different from the perception of game fans.
The magic reform controversy is simply the source of disaster for a film and television drama based on the original work. However, whether "Sword and Sword 4" will be magically modified may not be judged until the show is officially aired. It is true that these two films are both film and television works of the Fairy Sword series, and they belong to two different platforms. The male and female protagonists are also influential 95-year-olds. But whether it is the degree of harmony among fans or the audience's first impression, the official announcement of "Sword and Sword 6" is relatively normal, and the show is currently being finalized.
Perhaps it is because of the fear of confronting "Chinese Sword 6" that iQiyi chose to advance the release date of "Chinese Sword 4". After all, these two works are the chosen rivals in every sense of the word. If meets the audience, it will inevitably be diverted to a certain extent. It is better to take the first step and seize the opportunity by leveraging the curiosity of the audience. In fact, there are many examples of the entertainment industry seizing opportunities and achieving success. Such as "Bu Bu Jing Xin" and "Gong Lock Heart Jade".
Although the former has become one of the better clear-cut works, it still gives the audience a different feeling when viewed many years later. I feel sad that Zhang Xiao was assimilated into the feudal society, and also sad that Martel Ruoxi and Fourth Master failed to get together in the end. But the popularity of this drama at that time was far less popular than "Gong Lock Heart Jade" starring Yang Mi and Feng Shaofeng. Although "Gong Suo Xin Jade" was criticized by some netizens as a fast-food product, he seized the opportunity and was the first to eat crabs.
This caused the audience to be less curious about the setting of "Bu Bu Jing Xin". Such as "Story of Yanxi Palace" and "Ruyi's Royal Love in the Palace". The latter is huge in terms of casting and investment, and even invited actress Zhou Xun to play the role of Ruyi. However, it is a pity that the broadcast performance of this drama is average, and it was even aired first by "Story of Yanxi Palace" Steady pressure. Is Wu Jinyan’s acting skills better than Zhou Xun’s? Not really. The main reason is that "Story of Yanxi Palace" has taken the lead, and the plot is very in line with the tastes of today's audiences. The overall filters and the addition of veteran actors have made this drama reach another level of peak. Therefore, choosing to air "Fairy Sword 4" before "Fairy Sword 6" may be a very smart move.
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