As the ice and snow world in Harbin has attracted the attention of many tourists, cultural and tourism departments in other places have followed suit and become more lively. They all started playing tricks on social media, and it was like eight immortals crossing the sea to show

As the ice and snow world in Harbin has attracted the attention of many tourists, cultural and tourism departments in other places are not to be outdone and follow the trend and become lively. They all started playing tricks on social media, and it was like eight immortals crossing the sea to show off their magical powers. Hebei and Jilin Culture and Tourism followed the suggestions of netizens and gave themselves a new name. Henan and Shanxi cultural tourism released some interesting videos in the middle of the night when no one was around. Inner Mongolia and Chongqing Culture and Tourism are even more generous, inviting celebrities to speak for them. The cultural and tourism departments did their best to showcase their scenery, food, and the frequency and variety of updates, which made netizens marvel at it and exclaimed, "It's so cool." In this age where traffic is paramount, attracting people’s attention is an art. The cultural and tourism department has gone from being personally promoted by the former director to now using online platforms for promotion, which shows their initiative and flexibility, and also reflects the upgrading of their work ideas and methods.

Rongjiang County, a remote mountainous area located in the southwest of Guizhou Province, has set off an Internet boom in the new media field. Not only has it cultivated more than 12,000 unique new media accounts, but it has also created more than 2,000 professional online live broadcast marketing teams. Through massive online exposure, the fresh term "village super" has been introduced. captured the attention of millions of netizens. This is a miracle of the Internet age and a revelation given by the Internet age. If you want to succeed in this era, you must keep up with the development of the Internet, understand the needs of the audience, and innovate communication methods to win people's attention, recognition and applause. But behind this excitement, we cannot ignore some "cold thinking". The core competitiveness of the cultural tourism industry still depends on the quality of products and services. Harbin is a good example. This city of ice and snow not only opened the Ice and Snow World in advance, but also launched free "subway ferry tickets" so that tourists can easily travel to and from various attractions. It also established a fast and effective problem-handling mechanism to ensure tourist satisfaction. The reason why Harbin has become a popular destination for winter tourism is not only due to the promotion of the Internet, but also inseparable from the in-depth development of local tourism resources and the continuous improvement of public services. In contrast, in order to attract attention, some places do not hesitate to add mosaics to promotional videos, and even use vulgar means such as "beautiful man tricks". There are also some "edge-breaking" behaviors. Such practices not only damage the image, but also There is also the potential for negative reactions.

We all know that traffic is the lifeline of the cultural tourism industry, but we cannot ignore quality and connotation in pursuit of traffic; if the cultural tourism industry wants to develop and grow, it needs to attract the public's attention, but we cannot go to vulgarity and content just to create topics. Exaggerated. We must down-to-earthly improve various hardware facilities, optimize the business atmosphere, improve service levels, and build a solid foundation, so that we can truly retain the "gold and jade" brought by marketing effects. Recently, Henan Cultural Tourism has successfully emerged from the entertainment industry with its "beautiful beauty", and the passenger flow in Luoyang, Jiaozuo and Zhengzhou has increased significantly. Now, at the height of my country's Spring Festival travel season, many netizens in Henan lament that Henan's cultural tourism is so popular that they can't even buy a ticket home. To be honest, it is unexpected and hard-won that Henan can enter everyone's field of vision in this way. Because Henan's geographical location is not superior, it does not have the exciting and colorful ice and snow activities like the Northeast, nor the warm, comfortable, picturesque sunny beaches like the South.

In the eyes of many people, Henan seems to be a backward place with not very rich tourism resources. Except for the spicy soup, the other delicacies are not famous and make people lose their appetite. Although the Hu spicy soup is spicy and mellow, it looks like a cloudy soup, which makes people afraid to try it easily. Therefore, if Henan wants to improve its cultural tourism influence, it still has a long way to go compared with Zibo, Harbin and other places, because it does not have some business cards that can attract a lot of attention. But Henan also has an advantage, that is, there are many beauties here. Henan decided to take advantage of this to attract the attention of tourists.In the Yuntai Mountain Scenic Area, a group of actors dressed up as "Daji" and "Red Fox" interacted with tourists and let them feel the customs and customs of Henan. The most popular among them are the two cosplayers who play "Daji", one is a male and the other is a female. Their appearance and performance are very exciting, leaving tourists lingering and leaving a deep impression.

Both Dajis are beautiful, as if they have traveled through time and space and returned to that ever-changing dynasty. The Dajis played by the two characters are not naked with their breasts exposed, but are dressed in gorgeous Hanfu, which has both a classical temperament and an alluring charm. Every look and every movement they make makes the audience mesmerized and fascinated. The comment area exploded: "Suddenly I understand King Zhou." "I'm sorry Erbin, Henan needs me more." Nu Daji seemed to have traveled through time and space, perfectly displaying the ancient Daji's style in front of tourists, letting them People can't turn their eyes away and feel relaxed and happy. Female tourists are lucky enough to be able to interact closely with her and feel her charm and tenderness. This is undoubtedly one of the temptations that attracts many tourists. Not only that, the male Daji is not to be outdone. He will take the initiative to say hello and interact with female tourists so that they can enjoy the joy of being a queen. Some netizens saw the video of female Daji and asked: "Why are they interacting with girls, what about boys?" Obviously, the two Daji actors did not do anything excessive and were relatively conservative. Not only did they interact with tourists, What's not to do if it also stirs up the atmosphere? Despite this, the interaction between the two Daji actors and tourists caused an uproar and attracted criticism from some media, who felt that it was not a good idea to allow tourists to play King Zhou. They also criticized the actors' charming and intimate movements, which made people feel uncomfortable and seemed to be sensational. This kind of marketing method will only make people feel embarrassed and vulgar. Because of their comments, it turned into a "public opinion bomb" that detonated on the Internet. Many netizens said that the actors were willing and the tourists were willing, but a bystander was unwilling.

The two Dajis had to announce the suspension of all work related to the Yuntai Mountain Scenic Area in the past two days due to the huge public controversy caused. Their sudden disappearance made tourists who had bought tickets and were looking forward to close contact with them feel disappointed and confused. Do they still need to go to that place? A media outlet published a negative review about them, pouring ice water on the popularity of Henan's cultural tourism. Netizens’ interest has also shifted from the beautiful scenery of Henan to this media, and they have dug into its background and traced its origins. This media outlet that criticized others indiscriminately received counterattacks from netizens and no longer dared to open the comment function. On January 19, Yuntai Mountain Scenic Area issued an apology statement for the "Male and Female Daji" incident, stating that it "sincerely accepts everyone's criticism and has made timely rectifications." On January 17, Deng Wenwen, who plays Nu Daji, accepted an interview with the media. She explained her role of Daji to everyone. It turns out that she is not playing the legendary enchantress Daji, but the mythical beast Nine Tails from "The Classic of Mountains and Seas". She only borrowed the style of Daji from the animated movie "Legend of Nezha" in terms of appearance. She admitted that her intimate interaction with tourists caused some controversy, and she immediately reviewed her behavior after the incident, but she believed that she did not cross the line. She just became more intimate with some girls, and not with boys. Interactions were kept at a certain distance. She revealed that she will go to Yuntai Mountain again this weekend to bring a different experience to tourists, but this time she will not appear as a nine-tailed fox, but a brand new character, everyone can wait and see.

Deng Wenwen graduated from Chongqing University of Science and Technology, majoring in chemical engineering and technology. After graduation, her family hoped that she could find a stable job and settle down, but she had different ideas. She has a strong interest in China's national style culture, and she wants to show China's traditional beauty to more people through her own efforts.However, her family did not understand her choice and never supported her current job. Her mother would even quarrel with her from time to time. However, Deng Wenwen did not give up her dream. She insisted on doing what she liked and using her own Ways to spread China’s ancient culture. Her efforts finally paid off. After becoming popular, her mother also saw her achievements. She shared a photo of her daughter at work for the first time in WeChat Moments and wrote: "Mom doesn't think much about people of your generation. I understand. I always wanted to arrange a good future for you, but ignored your voice. However, you were not influenced by me. You persisted in your beliefs. My mother is proud of you." Deng Wenwen saw her mother's friend circle, was moved to tears, and she replied: "Thank you, mom, for your understanding and support. I will continue to work hard. The traffic is only temporary. What I care more about is that more people can understand and like China's national style culture." , this has always been my original intention."

html On January 18, the actor who played "Nan Daji" also issued a video apology and suspended work, saying that he would delete previous videos of inappropriate interactions. It is reported that the male Daji actor's online name is "Tianyang". In his latest video, he apologized to everyone and said, "From today on, our trip to Henan may have to be suspended. Because he played a naked person once in a previous event. Fox, there are some bad voices on the Internet about this role. Faced with these voices, I made a profound self-examination." Tianyang said that his original intention was to use his own way to contribute a little bit to his hometown. I don’t want these bad voices to affect the image of my hometown. He also promised that he would work hard to improve himself and bring more and better works to everyone, while also deleting previous videos with inappropriate interactions. "Thank you to every fan who waited for me in the cold wind. We will tidy up and continue our journey." Regarding Tianyang's apology, most netizens expressed their support and understanding:

Use the power of the Internet to create a city-specific and influential brands can not only promote the prosperity of tourism and service industries, but also enhance the city's soft power and popularity, thus creating more opportunities and conditions for industry development. "Our purpose is to attract popularity through publicity, promote investment through popularity, enrich the industrial structure through investment, and promote economic growth through the industrial structure." This sentence shows the good reasons for some places to strive to become "Internet celebrity cities" Hard work. However, when we create and promote the characteristics and charm of a place, we cannot ignore the issue of cost-effectiveness, we cannot sacrifice actual interests for temporary vanity, and we cannot only pursue the external form and ignore the internal content. You must have seen such a scene. In order to create their own "landmark buildings", some cities spend huge sums of money to build some strange-shaped buildings, hoping to attract the attention of tourists, but they did not expect that they ended up being neglected ruins, a waste of money. A lot of resources and money. From these failed examples, we can draw a profound lesson: if you want to become an "Internet celebrity city", it is not enough to rely on appearance alone, you must also have inner strength to support it; you must have far-sightedness and be based on your own reality. Only by following the laws of the market and cultivating your own core competitiveness can you continue to maintain your "Internet celebrity" status and move towards a healthy development path.