At 20pm on January 18, "Xiaomang 2024 Etiquette" will be broadcast live on Mango TV. The party will be hosted by Qi Sijun and Shen Ling, and will include "0713" Su Xing, Zhang Yuan, Wang Zhengliang, Lu Hu, Wang Sulong, and "Nanbo Wan" Wen Tao , Wang Dongcheng and other powerful young singers and guests joined the show. At the party, Labubu costumes from Bubble Mart and Wang Sulong were stunning on the stage, presenting a highly innovative co-creation stage "Entertainment Generation". Labubu costumes also performed the exclusive track "Labubu's Song" live, and brought a series of trendy toys "Dragon Yin and Xian Rui" to interact enthusiastically with the audience. This is the first time labubu costumes have appeared at a large-scale party, and they have gained great popularity.
labubu was created by artist Kasing Lung. It is a classic image in his "Elf Trilogy" series of picture books. A row of pointed teeth is their distinctive appearance. Although they are naughty and mischievous, they are optimistic and kind at heart. The labubu series of trendy toys are deeply loved by the public and are a high-profile IP image in the trendy toy circle. In October 2023, labubu vinyl dolls & vinyl face blind boxes became an instant hit after being launched. Several stores quickly sold out and triggered heated discussions on social media. The labubu costumes were launched after the opening of Bubble Mart's first city park. They perform daily for park visitors in Chaoyang Park in Beijing and interact with them. As an important part of IP's long-term operation, labubu costumes' vivid performances have captured a large number of fans.
"Xiaomang 2024 Etiquette" takes "Reaching for My Endless Love" as the theme, showing young people's attitude as "New Year Hosts", their love for trendy domestic products and beautiful things, as well as their inheritance and inheritance of traditional Chinese New Year culture. Innovative, the party not only had song and dance performances with a New Year's celebration atmosphere, but also a creative show that outlined the national customs. Labubu, which is full of trendy expressions, not only brought creative and smart stage co-creation to the party, but also made more people fall in love with Bubble Mart's specially designed "Dragon Yin Xian Rui" series of trendy toys for the New Year. In addition to stage co-creation, on-site interaction, etc., Bubble Mart has also officially logged into the Xiaomang e-commerce platform, bringing a large number of new year gift benefits to the audience.
The "dragon chants and presents auspiciousness" series of trendy toys is a special product of Bubble Mart for the New Year. With the theme of "dragons chant and present auspiciousness together", it brings together many IPs of Bubble Mart, such as molly, skullpanda, the monsters, dimoo, etc. , in order to fit the New Year atmosphere, in addition to regular products, Bubble Mart also launched gift box models, special models, etc. The "Long Yin Xian Rui" series of trendy toys were released on December 29, 2023, and many offline stores of Bubble Mart were quickly sold out.
Bubble Mart is good at interpreting traditional culture from the perspective of trendy play. Through trendy and novel gameplay + new creative design + the spread of traditional culture, it builds an expression of "national trend". Public information shows that Bubble Mart has launched joint fashion toys based on the theme of "Tang Palace Night Banquet" at the Henan Spring Festival Gala in 2021; it has cooperated with Sanxingdui Museum to launch gold-faced bronze figures and bronze animal-faced figures; it has collaborated with the Palace Museum to launch molly Palace auspicious beast series; cooperate with National Treasure to launch trendy toys such as Bronze Galloping Horse, Luo Shen, Li Bai and so on. Every traditional festival such as Chinese Valentine's Day and Chinese New Year, Bubble Mart will continue to launch a series of products that integrate trends and national style, winning the favor of consumers. More and more young people are beginning to pursue "traditional culture" as an expression of their pursuit. New forms of self-feeling and cultural attitudes.
The relevant person in charge of Bubble Mart said that the linkage with Labubu as the co-creation protagonist and Xiaomang's 2024 etiquette is a very meaningful cross-border attempt. Labubu costumes have previously caused widespread discussion on social media. Through Mango TV The cross-border stage can further enhance the popularity and influence of IP. The "Dragon Yin Xian Rui" series that integrates national style design also allows young people to have a deeper experience of New Year's gifts. In the future, Bubble Mart will continue to make efforts to explore new expressions of national trends and bring more high-quality products. national trend cultural and creative products.
Text/Beijing Youth Daily reporter Wang Lei
editor/Cui Wei
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