Miss Wang’s pork ribs and rice cakes, Uncle Grandpa’s Peace Hotel, Li Li’s “Zhizhenyuan”... The popularity of the TV series "Flowers" has set off a craze for local specialties in Shanghai. "Before I was asked to recommend some traditional restaurants, landmarks, etc. in Shanghai, I had to wait ten to twenty minutes before answering, because I needed to go to Dianping to check it first." On the 18th, at the seminar of the TV series "Flowers", I Hu Ge, who is from Shanghai, said embarrassedly, which aroused heated discussion among netizens.
On the Weibo hot search list of #胡歌When asked about Shanghai characteristics, he should also check Dianping.com, some netizens said: "It's exactly the same. I check Dianping for strategies every day." Many netizens also expressed their opinions directly. Entered Dianping and wrote a "Shanghai Characteristics" guide for Hu Ge.
"Starting from Jinxian Road, passing by the Grand Guangming Cinema and the International Hotel, we came to the Yellow River Road where the business giants in the play were entrenched. We strolled on Nanjing East Road, witnessed the Hulian Commercial Building in the play, and arrived at the Peace Hotel, Abao's base. , ended in the foreign trade building where Ms. Wang worked." Data shows that on the day after the "Flowers" seminar alone, Dianping's "Flowers"-related notes guide increased by nearly 50% month-on-month.
html On the evening of the 19th, reporters discovered that by searching for "Hu Ge" on Dianping, you can enter the theme page of "Hu Ge's Shanghai Guide", where you can browse Baozong's same style check-in spots, Fanhua's same style of Shanghai delicacies, etc. content. "First go to the International Hotel to buy a box of butterfly cakes, then go to Xinghualou to try Uncle Shanghai's favorite Dingsheng cake, and finally go to Xiande Lai to taste Miss Wang's favorite pork ribs rice cake." Under the topic of Dianping Notes recommending Shanghai Specialty#, many local Shanghai writers rushed to recommend Hu Ge’s “private delicacies”.
Dianping has launched the Fanhua check-in list, and netizens have shared the Fanhua check-in guide (Source: Dianping)
On Dianping, the prototype of Li Li's "Zhizhen Garden" in the play is now the Moss Holy Garden Restaurant on Shanghai's Yellow River Road, and it has become A popular place among flower check-ins. The audience's enthusiasm for checking in directly brought hot business to Moss Saint Garden. "After the TV series aired, many viewers found our store through Dianping, specifically to experience the 'old Shanghai' style." Mr. Chen, the relevant person in charge of Moshengyuan, said that the store also specially launched online group buying packages to provide consumers with Shanghai local cuisine that is both authentic and cost-effective.
It is worth noting that the flower fever not only caused a group of "local Shanghai life experts" to flock to Dianping to share "exclusive strategies", but also attracted netizens from all over the world to search for Hu Ge's "same strategy".
Meituan and Dianping data show that in the past week, the search volume related to "Fanhua" has increased by more than 220% compared with the first week of broadcast. Besides Shanghai, Suzhou has become the city with the highest search volume for "Fanhua" in the past week. Qingdao, Guilin, Beijing ranked third to fifth in order. "I saw Hu Ge's video on the Internet yesterday. I immediately opened Dianping and read a lot of check-in guides. I was waiting for the weekend to take the high-speed train to Shanghai to check in," said Ms. Xu from Suzhou.
The relevant person in charge of Dianping said that whether it is searching "Hu Ge's same style" on Dianping or writing "Shanghai characteristics" guide for Hu Ge, it is the epitome of the current travel style of users who "read the guide first and then make a choice." As a content platform focusing on local life, Dianping has always provided young people with relevant travel destination information and itinerary strategies based on high-quality reviews and notes, and encouraged users to write real reviews and share notes and strategies after their travel experiences. , covering the entire process of planting before the trip, experiencing during the trip, and sharing after the trip, ultimately forming a double closed loop of online and offline, content and experience.
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